{"id":45828,"date":"2019-03-04T03:03:28","date_gmt":"2019-03-04T02:03:28","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=45828"},"modified":"2019-03-07T16:06:26","modified_gmt":"2019-03-07T15:06:26","slug":"comment-rendre-votre-marque-durable","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/comment-rendre-votre-marque-durable\/","title":{"rendered":"Comment rendre votre marque durable ?"},"content":{"rendered":"<p>La mobilisation des \u00e9tudiants d\u00e9montre que la demande des citoyens pour un monde plus durable est bel et bien pr\u00e9sente. Comment les marques doivent-elle int\u00e9grer cette donn\u00e9e ? Peuvent-elles en tirer profit et ce, sans tomber dans le greenwashing ? Quels sont les pi\u00e8ges \u00e0 \u00e9viter dans un monde o\u00f9 se m\u00ealent l\u2019envie de mieux consommer et une certaine m\u00e9fiance vis-\u00e0-vis des marques \u00e9tablies ?<\/p>\n<p>Exemples, techniques, mod\u00e8les et r\u00e9ponses \u00e0 vos questions seront \u00e0 l\u2019ordre du jour lors de la PUB Breakfast Session du 25 mars avec Nicolas Lambert, charg\u00e9 de cours \u00e0 la Louvain School of Management et directeur de Fairtrade Belgium.<\/p>\n<p><a href=\"https:\/\/pub.be\/fr\/comment-rendre-votre-marque-durable-les-reponses-avec-nicolas-lambert-charge-de-cours-a-la-louvain-school-of-management\/\">Plus d&rsquo;info sur PUB.be.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Exemples, techniques, mod\u00e8les et r\u00e9ponses \u00e0 vos questions seront \u00e0 l\u2019ordre du jour lors de la PUB Breakfast Session du 25 mars avec Nicolas Lambert, charg\u00e9 de cours \u00e0 la Louvain School of Management et directeur de Fairtrade Belgium.<\/p>\n","protected":false},"author":7,"featured_media":45825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[11836,9932],"class_list":["post-45828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-nicolas-lambert-fr","tag-pub-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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