{"id":44898,"date":"2019-02-14T16:59:36","date_gmt":"2019-02-14T15:59:36","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=44898"},"modified":"2019-02-15T14:55:43","modified_gmt":"2019-02-15T13:55:43","slug":"nouveaute-chez-medialaan-de-persgroep-advertising-une-offre-display-100-viewable-et-2-nouveaux-formats","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/nouveaute-chez-medialaan-de-persgroep-advertising-une-offre-display-100-viewable-et-2-nouveaux-formats\/","title":{"rendered":"Nouveaut\u00e9s chez Medialaan \u2013 de Persgroep Advertising : une offre display 100% viewable et 2 nouveaux formats"},"content":{"rendered":"<p>Cette ann\u00e9e, <strong>Medialaan \u2013 de Persgroep Advertising<\/strong> veut miser sur la visibilit\u00e9 et lance de nouvelles possibilit\u00e9s publicitaires. Une offre display 100% viewable est d\u00e9velopp\u00e9e et deux nouveaux formats d\u2019impact rejoignent l\u2019offre existante.<\/p>\n<p>La nouvelle offre <strong>100% viewable<\/strong> consiste en une combinaison de quatre formats distribu\u00e9s de mani\u00e8re flottante (\u00e0 la fois sur le bureau et sur le mobile) \u00e0 travers toutes les marques d\u2019actualit\u00e9 de Medialaan &#8211; de Persgroep Publishing.<\/p>\n<p>\u00c0 c\u00f4t\u00e9 du format connu (Take Over), Medialaan \u2013 de Persgroep Advertising lance les formats impactants Page Exclusive Ad et Full Impact Ad. Le format <strong>Page Exclusive Ad<\/strong> consiste en la diffusion de banni\u00e8res de diff\u00e9rents formats sur les pages web (tant desktop que mobile). Le format <strong>Full Impact Ad<\/strong> est une banni\u00e8re extra grande dans le haut de la page qui occupe toute la largeur de l\u2019\u00e9cran. Les nouveaux formats sont parfaits pour atteindre et impacter avec une bonne lisibilit\u00e9, car ils combinent plusieurs formats sur une m\u00eame page.<\/p>\n<p><a href=\"https:\/\/www.mediaspecs.be\/nieuw-bij-medialaan-de-persgroep-advertising-een-100-viewable-displayaanbod-en-2-nieuwe-impactformaten\/\">Plus d\u2019infos dans notre article en n\u00e9erlandais<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cette ann\u00e9e, Medialaan \u2013 de Persgroep Advertising veut miser sur la visibilit\u00e9 et lance de nouvelles possibilit\u00e9s publicitaires. Une offre display 100% viewable est d\u00e9velopp\u00e9e et deux nouveaux formats d\u2019impact rejoignent l\u2019offre existante.<\/p>\n","protected":false},"author":4,"featured_media":43061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[61,34,8144,10091,9071],"class_list":["post-44898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-de-persgroep-advertising","tag-de-persgroep-publishing","tag-medialaan-fr","tag-medialaan-advertising-fr","tag-publicite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nouveaut\u00e9s chez Medialaan \u2013 de Persgroep Advertising : une offre display 100% viewable et 2 nouveaux formats<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/nouveaute-chez-medialaan-de-persgroep-advertising-une-offre-display-100-viewable-et-2-nouveaux-formats\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nouveaut\u00e9s chez Medialaan \u2013 de Persgroep Advertising : une offre display 100% viewable et 2 nouveaux formats\" \/>\n<meta property=\"og:description\" content=\"Cette ann\u00e9e, Medialaan \u2013 de Persgroep Advertising veut miser sur la visibilit\u00e9 et lance de nouvelles possibilit\u00e9s publicitaires. Une offre display 100% viewable est d\u00e9velopp\u00e9e et deux nouveaux formats d\u2019impact rejoignent l\u2019offre existante.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/nouveaute-chez-medialaan-de-persgroep-advertising-une-offre-display-100-viewable-et-2-nouveaux-formats\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-14T15:59:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-15T13:55:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/01\/medialaan-persgroep-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"469\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"@Bart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@Bart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/nouveaute-chez-medialaan-de-persgroep-advertising-une-offre-display-100-viewable-et-2-nouveaux-formats\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/nouveaute-chez-medialaan-de-persgroep-advertising-une-offre-display-100-viewable-et-2-nouveaux-formats\/\"},\"author\":{\"name\":\"@Bart\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"headline\":\"Nouveaut\u00e9s chez Medialaan \u2013 de Persgroep Advertising : une offre display 100% viewable et 2 nouveaux formats\",\"datePublished\":\"2019-02-14T15:59:36+00:00\",\"dateModified\":\"2019-02-15T13:55:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/nouveaute-chez-medialaan-de-persgroep-advertising-une-offre-display-100-viewable-et-2-nouveaux-formats\/\"},\"wordCount\":192,\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/nouveaute-chez-medialaan-de-persgroep-advertising-une-offre-display-100-viewable-et-2-nouveaux-formats\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/01\/medialaan-persgroep-2.jpg\",\"keywords\":[\"de Persgroep Advertising\",\"de Persgroep Publishing\",\"Medialaan\",\"Medialaan Advertising\",\"publicit\u00e9\"],\"articleSection\":[\"Media - fr\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/nouveaute-chez-medialaan-de-persgroep-advertising-une-offre-display-100-viewable-et-2-nouveaux-formats\/\",\"url\":\"https:\/\/www.mediaspecs.be\/fr\/nouveaute-chez-medialaan-de-persgroep-advertising-une-offre-display-100-viewable-et-2-nouveaux-formats\/\",\"name\":\"Nouveaut\u00e9s chez Medialaan \u2013 de Persgroep Advertising : une offre display 100% viewable et 2 nouveaux formats\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/nouveaute-chez-medialaan-de-persgroep-advertising-une-offre-display-100-viewable-et-2-nouveaux-formats\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/nouveaute-chez-medialaan-de-persgroep-advertising-une-offre-display-100-viewable-et-2-nouveaux-formats\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/01\/medialaan-persgroep-2.jpg\",\"datePublished\":\"2019-02-14T15:59:36+00:00\",\"dateModified\":\"2019-02-15T13:55:43+00:00\",\"author\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/nouveaute-chez-medialaan-de-persgroep-advertising-une-offre-display-100-viewable-et-2-nouveaux-formats\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediaspecs.be\/fr\/nouveaute-chez-medialaan-de-persgroep-advertising-une-offre-display-100-viewable-et-2-nouveaux-formats\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/nouveaute-chez-medialaan-de-persgroep-advertising-une-offre-display-100-viewable-et-2-nouveaux-formats\/#primaryimage\",\"url\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/01\/medialaan-persgroep-2.jpg\",\"contentUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/01\/medialaan-persgroep-2.jpg\",\"width\":469,\"height\":360},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/nouveaute-chez-medialaan-de-persgroep-advertising-une-offre-display-100-viewable-et-2-nouveaux-formats\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediaspecs.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nouveaut\u00e9s chez Medialaan \u2013 de Persgroep Advertising : une offre display 100% viewable et 2 nouveaux formats\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediaspecs.be\/#website\",\"url\":\"https:\/\/www.mediaspecs.be\/\",\"name\":\"MediaSpecs\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediaspecs.be\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\",\"name\":\"@Bart\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"caption\":\"@Bart\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nouveaut\u00e9s chez Medialaan \u2013 de Persgroep Advertising : une offre display 100% viewable et 2 nouveaux formats","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediaspecs.be\/fr\/nouveaute-chez-medialaan-de-persgroep-advertising-une-offre-display-100-viewable-et-2-nouveaux-formats\/","og_locale":"fr_FR","og_type":"article","og_title":"Nouveaut\u00e9s chez Medialaan \u2013 de Persgroep Advertising : une offre display 100% viewable et 2 nouveaux formats","og_description":"Cette ann\u00e9e, Medialaan \u2013 de Persgroep Advertising veut miser sur la visibilit\u00e9 et lance de nouvelles possibilit\u00e9s publicitaires. Une offre display 100% viewable est d\u00e9velopp\u00e9e et deux nouveaux formats d\u2019impact rejoignent l\u2019offre existante.","og_url":"https:\/\/www.mediaspecs.be\/fr\/nouveaute-chez-medialaan-de-persgroep-advertising-une-offre-display-100-viewable-et-2-nouveaux-formats\/","og_site_name":"MediaSpecs","article_published_time":"2019-02-14T15:59:36+00:00","article_modified_time":"2019-02-15T13:55:43+00:00","og_image":[{"width":469,"height":360,"url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/01\/medialaan-persgroep-2.jpg","type":"image\/jpeg"}],"author":"@Bart","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"@Bart","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediaspecs.be\/fr\/nouveaute-chez-medialaan-de-persgroep-advertising-une-offre-display-100-viewable-et-2-nouveaux-formats\/#article","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/fr\/nouveaute-chez-medialaan-de-persgroep-advertising-une-offre-display-100-viewable-et-2-nouveaux-formats\/"},"author":{"name":"@Bart","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"headline":"Nouveaut\u00e9s chez Medialaan \u2013 de Persgroep Advertising : une offre display 100% viewable et 2 nouveaux formats","datePublished":"2019-02-14T15:59:36+00:00","dateModified":"2019-02-15T13:55:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/nouveaute-chez-medialaan-de-persgroep-advertising-une-offre-display-100-viewable-et-2-nouveaux-formats\/"},"wordCount":192,"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/nouveaute-chez-medialaan-de-persgroep-advertising-une-offre-display-100-viewable-et-2-nouveaux-formats\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/01\/medialaan-persgroep-2.jpg","keywords":["de Persgroep Advertising","de Persgroep Publishing","Medialaan","Medialaan Advertising","publicit\u00e9"],"articleSection":["Media - fr"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.mediaspecs.be\/fr\/nouveaute-chez-medialaan-de-persgroep-advertising-une-offre-display-100-viewable-et-2-nouveaux-formats\/","url":"https:\/\/www.mediaspecs.be\/fr\/nouveaute-chez-medialaan-de-persgroep-advertising-une-offre-display-100-viewable-et-2-nouveaux-formats\/","name":"Nouveaut\u00e9s chez Medialaan \u2013 de Persgroep Advertising : une offre display 100% viewable et 2 nouveaux formats","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/nouveaute-chez-medialaan-de-persgroep-advertising-une-offre-display-100-viewable-et-2-nouveaux-formats\/#primaryimage"},"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/nouveaute-chez-medialaan-de-persgroep-advertising-une-offre-display-100-viewable-et-2-nouveaux-formats\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/01\/medialaan-persgroep-2.jpg","datePublished":"2019-02-14T15:59:36+00:00","dateModified":"2019-02-15T13:55:43+00:00","author":{"@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"breadcrumb":{"@id":"https:\/\/www.mediaspecs.be\/fr\/nouveaute-chez-medialaan-de-persgroep-advertising-une-offre-display-100-viewable-et-2-nouveaux-formats\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediaspecs.be\/fr\/nouveaute-chez-medialaan-de-persgroep-advertising-une-offre-display-100-viewable-et-2-nouveaux-formats\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/fr\/nouveaute-chez-medialaan-de-persgroep-advertising-une-offre-display-100-viewable-et-2-nouveaux-formats\/#primaryimage","url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/01\/medialaan-persgroep-2.jpg","contentUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/01\/medialaan-persgroep-2.jpg","width":469,"height":360},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediaspecs.be\/fr\/nouveaute-chez-medialaan-de-persgroep-advertising-une-offre-display-100-viewable-et-2-nouveaux-formats\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediaspecs.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Nouveaut\u00e9s chez Medialaan \u2013 de Persgroep Advertising : une offre display 100% viewable et 2 nouveaux formats"}]},{"@type":"WebSite","@id":"https:\/\/www.mediaspecs.be\/#website","url":"https:\/\/www.mediaspecs.be\/","name":"MediaSpecs","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediaspecs.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017","name":"@Bart","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","caption":"@Bart"}}]}},"_links":{"self":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/44898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/comments?post=44898"}],"version-history":[{"count":0,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/44898\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media\/43061"}],"wp:attachment":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media?parent=44898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/categories?post=44898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/tags?post=44898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}