{"id":44453,"date":"2019-02-07T11:10:29","date_gmt":"2019-02-07T10:10:29","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=44453"},"modified":"2019-02-07T12:53:08","modified_gmt":"2019-02-07T11:53:08","slug":"nouveau-wikiregs-la-plateforme-en-ligne-sur-la-reglementation-de-la-publicite","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/nouveau-wikiregs-la-plateforme-en-ligne-sur-la-reglementation-de-la-publicite\/","title":{"rendered":"Nouveau : WikiRegs, la plateforme en ligne sur la r\u00e9glementation de la publicit\u00e9"},"content":{"rendered":"<p><strong>WikiRegs<\/strong> a \u00e9t\u00e9 lanc\u00e9 le 6 f\u00e9vrier. Il s\u2019agit d\u2019un outil en ligne pour les agences de communication leur permettant de contr\u00f4ler si leurs campagnes sont conformes aux diff\u00e9rentes r\u00e9glementations publicitaires en Europe. Les annonceurs et les m\u00e9dias peuvent aussi l\u2019utiliser, par exemple, quand ils ont des questions sur la r\u00e9glementation nationale belge en mati\u00e8re de publicit\u00e9.<\/p>\n<p>Pour le moment, ce nouveau site web rassemble toutes les r\u00e9glementations \u2013 tant les dispositions l\u00e9gales que les codes d&rsquo;autor\u00e9gulation \u2013 qui concernent la communication commerciale de 9 pays europ\u00e9ens dans 3 cat\u00e9gories de produits : Alcool, V\u00e9hicules et Denr\u00e9es Alimentaires &amp; Boissons non alcoolis\u00e9es. Les r\u00e8gles g\u00e9n\u00e9rales qui s&rsquo;appliquent \u00e0 toutes les cat\u00e9gories de produits sont \u00e9galement incluses dans WikiRegs. Le but est d&rsquo;\u00e9tendre le site \u00e0 30 pays et de couvrir \u00e0 terme 10 secteurs.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-44435 aligncenter\" src=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/02\/WikiRegs.com_2019.png\" alt=\"\" width=\"426\" height=\"289\" \/>\n<p>&nbsp;<\/p>\n<p>La nouvelle plateforme a \u00e9t\u00e9 fond\u00e9e par <strong>Rae Burdon<\/strong> (ancien Chief Operating Officer de la UK Advertising Association et Vice Chairman de Saatchi &amp; Saatchi), en collaboration avec des organes d\u2019autodiscipline tels que le <strong>JEP<\/strong> et l\u2019organisation europ\u00e9enne <strong>EASA<\/strong>. Le JEP collabore avec d\u2019autres organes autodisciplinaires europ\u00e9ens et avec des conseillers externes pour examiner le contenu de la plateforme. Outre le JEP belge, il s\u2019agit de ARPP (France), ASA (UK), AUTOCONROL (Espagne), IAP (Italie), Rada Reklamy (Pologne), Ro. (Su\u00e8de), et SRC (Pays-Bas).<\/p>\n<p>Consultez WikiRegs <a href=\"https:\/\/www.wikiregs.com\/home.html\">ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WikiRegs a \u00e9t\u00e9 lanc\u00e9 le 6 f\u00e9vrier. Il s\u2019agit d\u2019un outil en ligne pour les agences de communication leur permettant de contr\u00f4ler si leurs campagnes sont conformes aux diff\u00e9rentes r\u00e9glementations publicitaires en Europe.<\/p>\n","protected":false},"author":4,"featured_media":44450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6706,25],"tags":[11632,8420,9071,11636,11634],"class_list":["post-44453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","category-media-fr","tag-easa-european-advertising-standards-alliance-fr","tag-jep-jury-ethique-publicitaire","tag-publicite","tag-rae-burdon-fr","tag-wikiregs-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nouveau : WikiRegs, la plateforme en ligne sur la r\u00e9glementation de la publicit\u00e9<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/nouveau-wikiregs-la-plateforme-en-ligne-sur-la-reglementation-de-la-publicite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nouveau : WikiRegs, la plateforme en ligne sur la r\u00e9glementation de la publicit\u00e9\" \/>\n<meta property=\"og:description\" content=\"WikiRegs a \u00e9t\u00e9 lanc\u00e9 le 6 f\u00e9vrier. Il s\u2019agit d\u2019un outil en ligne pour les agences de communication leur permettant de contr\u00f4ler si leurs campagnes sont conformes aux diff\u00e9rentes r\u00e9glementations publicitaires en Europe.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/nouveau-wikiregs-la-plateforme-en-ligne-sur-la-reglementation-de-la-publicite\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-07T10:10:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-07T11:53:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/02\/WikiRegs-logo-square2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"284\" \/>\n\t<meta property=\"og:image:height\" content=\"284\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"@Bart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@Bart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/nouveau-wikiregs-la-plateforme-en-ligne-sur-la-reglementation-de-la-publicite\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/nouveau-wikiregs-la-plateforme-en-ligne-sur-la-reglementation-de-la-publicite\/\"},\"author\":{\"name\":\"@Bart\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"headline\":\"Nouveau : WikiRegs, la plateforme en ligne sur la r\u00e9glementation de la publicit\u00e9\",\"datePublished\":\"2019-02-07T10:10:29+00:00\",\"dateModified\":\"2019-02-07T11:53:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/nouveau-wikiregs-la-plateforme-en-ligne-sur-la-reglementation-de-la-publicite\/\"},\"wordCount\":255,\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/nouveau-wikiregs-la-plateforme-en-ligne-sur-la-reglementation-de-la-publicite\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/02\/WikiRegs-logo-square2.png\",\"keywords\":[\"EASA (European Advertising Standards Alliance)\",\"JEP (Jury d\u2019Ethique Publicitaire)\",\"publicit\u00e9\",\"Rae Burdon\",\"WikiRegs\"],\"articleSection\":[\"Featured\",\"Media - 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