{"id":43457,"date":"2019-01-17T13:58:17","date_gmt":"2019-01-17T12:58:17","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=43457"},"modified":"2019-01-18T13:13:26","modified_gmt":"2019-01-18T12:13:26","slug":"the-pool-elargit-son-offre-cross-media-et-se-renforce-avec-katrien-willems","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/the-pool-elargit-son-offre-cross-media-et-se-renforce-avec-katrien-willems\/","title":{"rendered":"The Pool \u00e9largit son offre cross-m\u00e9dia et se renforce avec Katrien Willems"},"content":{"rendered":"<p><strong>The Pool<\/strong>, la cellule cross-m\u00e9dia de Mediahuis Connect et SBS Belgium, s\u2019agrandit. Outre le mix m\u00e9dia des deux \u00e9diteurs (TV, online, vid\u00e9o, journaux, magazines, \u2026), l\u2019offre commerciale int\u00e8gre d\u00e9sormais aussi <strong>Roularta Media Group<\/strong> et <strong>IP Radio<\/strong> (pour Nostalgie FL et NRJ FL). Dans la foul\u00e9e, l&rsquo;entreprise renforce sa position sur le march\u00e9 publicitaire belge.<\/p>\n<p><strong>Marc Vroonen<\/strong>, Crossmedia Expert The Pool, explique : <em>\u00ab De nos jours, les annonceurs demandent des solutions strat\u00e9giques globales. En \u00e9tendant le partenariat, The Pool r\u00e9pond encore mieux \u00e0 la demande de cr\u00e9ativit\u00e9 cross-m\u00e9dia, d\u2019impact et d\u2019audience. En reliant Mediahuis, SBS, Roularta et IP Radio en tant que r\u00e9gies compl\u00e9mentaires, nous offrons au march\u00e9 une combinaison m\u00e9dia des plus performantes, tout en cr\u00e9ant un tas de possibilit\u00e9s pour toucher des publics cibles de fa\u00e7on extr\u00eamement pointue. De par la nature de nos titres m\u00e9dia, nous sommes extr\u00eamement s\u00e9lectifs et efficaces sur toute une s\u00e9rie de cibles, telles que les femmes, le monde des affaires, les PRA et les foodies. Nous aidons ainsi les annonceurs \u00e0 r\u00e9aliser leurs objectifs. \u00bb<\/em><\/p>\n<p>Dans le m\u00eame temps, <strong>Katrien Willems<\/strong> est venue renforcer l\u2019\u00e9quipe en tant que Crossmedia Ambassador. Pendant plus de neuf ans, Willems a occup\u00e9 diff\u00e9rentes positions commerciales au sein de De Persgroep Advertising et elle y est devenue Head of Business Development Publishing quand la fusion entre Medialaan et De Persgroep a pris forme. L\u2019ann\u00e9e derni\u00e8re, elle a travaill\u00e9 comme Business Development Director chez Native Nation. Dans son nouveau r\u00f4le, elle se consacrera au d\u00e9veloppement commercial ult\u00e9rieur de The Pool, travaillant en tandem avec Marc Vroonen.<\/p>\n<p>Son futur coll\u00e8gue Marc Vroonen se r\u00e9jouit d\u00e9j\u00e0 de l&rsquo;arriv\u00e9e de Willems : \u00ab<em> J\u2019ai h\u00e2te de collaborer avec Katrien. Nos profils sont tr\u00e8s compl\u00e9mentaires et je suis convaincu qu\u2019avec notre approche et notre d\u00e9veloppement de l\u2019offre cross-m\u00e9dia, nous serons en mesure d\u2019offrir aux annonceurs et aux agences des opportunit\u00e9s cross-m\u00e9dia encore plus percutantes et payantes. \u00bb<\/em><\/p>\n<p>&nbsp;<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-43453\" src=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/01\/The-pool-vroonen-willems-2.jpg\" alt=\"\" width=\"541\" height=\"524\" srcset=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/01\/The-pool-vroonen-willems-2.jpg 811w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/01\/The-pool-vroonen-willems-2-185x179.jpg 185w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/01\/The-pool-vroonen-willems-2-768x743.jpg 768w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/01\/The-pool-vroonen-willems-2-88x85.jpg 88w\" sizes=\"auto, (max-width: 541px) 100vw, 541px\" \/>\n","protected":false},"excerpt":{"rendered":"<p>The Pool, la cellule cross-m\u00e9dia de Mediahuis Connect et SBS Belgium, s\u2019agrandit : l\u2019offre commerciale int\u00e8gre d\u00e9sormais aussi Roularta Media Group et IP Radio. En m\u00eame temps, Katrien Willems est venue renforcer l\u2019\u00e9quipe.<\/p>\n","protected":false},"author":4,"featured_media":43450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[9078,9675,2117,7817,43,8348,2116],"class_list":["post-43457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-ip-radio-fr","tag-katrien-willems-fr","tag-marc-vroonen","tag-mediahuis-connect-fr","tag-roularta-media-group","tag-sbs-belgium-fr","tag-the-pool"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Pool \u00e9largit son offre cross-m\u00e9dia et se renforce avec Katrien Willems<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/the-pool-elargit-son-offre-cross-media-et-se-renforce-avec-katrien-willems\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Pool \u00e9largit son offre cross-m\u00e9dia et se renforce avec Katrien Willems\" \/>\n<meta property=\"og:description\" content=\"The Pool, la cellule cross-m\u00e9dia de Mediahuis Connect et SBS Belgium, s\u2019agrandit : l\u2019offre commerciale int\u00e8gre d\u00e9sormais aussi Roularta Media Group et IP Radio. En m\u00eame temps, Katrien Willems est venue renforcer l\u2019\u00e9quipe.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/the-pool-elargit-son-offre-cross-media-et-se-renforce-avec-katrien-willems\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-17T12:58:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-18T12:13:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/01\/the-pool.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"@Bart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@Bart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/the-pool-elargit-son-offre-cross-media-et-se-renforce-avec-katrien-willems\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/the-pool-elargit-son-offre-cross-media-et-se-renforce-avec-katrien-willems\/\"},\"author\":{\"name\":\"@Bart\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"headline\":\"The Pool \u00e9largit son offre cross-m\u00e9dia et se renforce avec Katrien Willems\",\"datePublished\":\"2019-01-17T12:58:17+00:00\",\"dateModified\":\"2019-01-18T12:13:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/the-pool-elargit-son-offre-cross-media-et-se-renforce-avec-katrien-willems\/\"},\"wordCount\":372,\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/the-pool-elargit-son-offre-cross-media-et-se-renforce-avec-katrien-willems\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/01\/the-pool.png\",\"keywords\":[\"IP Radio\",\"Katrien Willems\",\"Marc Vroonen\",\"Mediahuis Connect\",\"Roularta Media Group\",\"SBS Belgium\",\"The Pool\"],\"articleSection\":[\"Media - fr\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/the-pool-elargit-son-offre-cross-media-et-se-renforce-avec-katrien-willems\/\",\"url\":\"https:\/\/www.mediaspecs.be\/fr\/the-pool-elargit-son-offre-cross-media-et-se-renforce-avec-katrien-willems\/\",\"name\":\"The Pool \u00e9largit son offre cross-m\u00e9dia et se renforce avec Katrien Willems\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/the-pool-elargit-son-offre-cross-media-et-se-renforce-avec-katrien-willems\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/the-pool-elargit-son-offre-cross-media-et-se-renforce-avec-katrien-willems\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/01\/the-pool.png\",\"datePublished\":\"2019-01-17T12:58:17+00:00\",\"dateModified\":\"2019-01-18T12:13:26+00:00\",\"author\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/the-pool-elargit-son-offre-cross-media-et-se-renforce-avec-katrien-willems\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediaspecs.be\/fr\/the-pool-elargit-son-offre-cross-media-et-se-renforce-avec-katrien-willems\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/the-pool-elargit-son-offre-cross-media-et-se-renforce-avec-katrien-willems\/#primaryimage\",\"url\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/01\/the-pool.png\",\"contentUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/01\/the-pool.png\",\"width\":750,\"height\":750},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/the-pool-elargit-son-offre-cross-media-et-se-renforce-avec-katrien-willems\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediaspecs.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Pool \u00e9largit son offre cross-m\u00e9dia et se renforce avec Katrien Willems\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediaspecs.be\/#website\",\"url\":\"https:\/\/www.mediaspecs.be\/\",\"name\":\"MediaSpecs\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediaspecs.be\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\",\"name\":\"@Bart\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"caption\":\"@Bart\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Pool \u00e9largit son offre cross-m\u00e9dia et se renforce avec Katrien Willems","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediaspecs.be\/fr\/the-pool-elargit-son-offre-cross-media-et-se-renforce-avec-katrien-willems\/","og_locale":"fr_FR","og_type":"article","og_title":"The Pool \u00e9largit son offre cross-m\u00e9dia et se renforce avec Katrien Willems","og_description":"The Pool, la cellule cross-m\u00e9dia de Mediahuis Connect et SBS Belgium, s\u2019agrandit : l\u2019offre commerciale int\u00e8gre d\u00e9sormais aussi Roularta Media Group et IP Radio. En m\u00eame temps, Katrien Willems est venue renforcer l\u2019\u00e9quipe.","og_url":"https:\/\/www.mediaspecs.be\/fr\/the-pool-elargit-son-offre-cross-media-et-se-renforce-avec-katrien-willems\/","og_site_name":"MediaSpecs","article_published_time":"2019-01-17T12:58:17+00:00","article_modified_time":"2019-01-18T12:13:26+00:00","og_image":[{"width":750,"height":750,"url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/01\/the-pool.png","type":"image\/png"}],"author":"@Bart","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"@Bart","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediaspecs.be\/fr\/the-pool-elargit-son-offre-cross-media-et-se-renforce-avec-katrien-willems\/#article","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/fr\/the-pool-elargit-son-offre-cross-media-et-se-renforce-avec-katrien-willems\/"},"author":{"name":"@Bart","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"headline":"The Pool \u00e9largit son offre cross-m\u00e9dia et se renforce avec Katrien Willems","datePublished":"2019-01-17T12:58:17+00:00","dateModified":"2019-01-18T12:13:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/the-pool-elargit-son-offre-cross-media-et-se-renforce-avec-katrien-willems\/"},"wordCount":372,"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/the-pool-elargit-son-offre-cross-media-et-se-renforce-avec-katrien-willems\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/01\/the-pool.png","keywords":["IP Radio","Katrien Willems","Marc Vroonen","Mediahuis Connect","Roularta Media Group","SBS Belgium","The Pool"],"articleSection":["Media - fr"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.mediaspecs.be\/fr\/the-pool-elargit-son-offre-cross-media-et-se-renforce-avec-katrien-willems\/","url":"https:\/\/www.mediaspecs.be\/fr\/the-pool-elargit-son-offre-cross-media-et-se-renforce-avec-katrien-willems\/","name":"The Pool \u00e9largit son offre cross-m\u00e9dia et se renforce avec Katrien Willems","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/the-pool-elargit-son-offre-cross-media-et-se-renforce-avec-katrien-willems\/#primaryimage"},"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/the-pool-elargit-son-offre-cross-media-et-se-renforce-avec-katrien-willems\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/01\/the-pool.png","datePublished":"2019-01-17T12:58:17+00:00","dateModified":"2019-01-18T12:13:26+00:00","author":{"@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"breadcrumb":{"@id":"https:\/\/www.mediaspecs.be\/fr\/the-pool-elargit-son-offre-cross-media-et-se-renforce-avec-katrien-willems\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediaspecs.be\/fr\/the-pool-elargit-son-offre-cross-media-et-se-renforce-avec-katrien-willems\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/fr\/the-pool-elargit-son-offre-cross-media-et-se-renforce-avec-katrien-willems\/#primaryimage","url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/01\/the-pool.png","contentUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/01\/the-pool.png","width":750,"height":750},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediaspecs.be\/fr\/the-pool-elargit-son-offre-cross-media-et-se-renforce-avec-katrien-willems\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediaspecs.be\/fr\/"},{"@type":"ListItem","position":2,"name":"The Pool \u00e9largit son offre cross-m\u00e9dia et se renforce avec Katrien Willems"}]},{"@type":"WebSite","@id":"https:\/\/www.mediaspecs.be\/#website","url":"https:\/\/www.mediaspecs.be\/","name":"MediaSpecs","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediaspecs.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017","name":"@Bart","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","caption":"@Bart"}}]}},"_links":{"self":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/43457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/comments?post=43457"}],"version-history":[{"count":0,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/43457\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media\/43450"}],"wp:attachment":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media?parent=43457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/categories?post=43457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/tags?post=43457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}