{"id":42710,"date":"2018-12-21T10:20:38","date_gmt":"2018-12-21T09:20:38","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=42710"},"modified":"2018-12-26T09:29:26","modified_gmt":"2018-12-26T08:29:26","slug":"hugues-rey-havas-media-devient-president-de-bmma","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/hugues-rey-havas-media-devient-president-de-bmma\/","title":{"rendered":"Hugues Rey (Havas Media) devient pr\u00e9sident de BMMA"},"content":{"rendered":"<p>En janvier 2019, <strong>Hugues Rey<\/strong> (directeur g\u00e9n\u00e9ral de Havas Media Belgium)\u00a0sera \u00e0 la t\u00eate de la <strong>Belgian Management and Marketing Association (BMMA)<\/strong>. Il succ\u00e8de \u00e0 <strong>Yves <\/strong><strong>G\u00e9rard <\/strong>(CEO de RMB) qui, au cours des six derni\u00e8res ann\u00e9es, a occup\u00e9 le poste de pr\u00e9sident. Le conseil d&rsquo;administration et la direction assurent le d\u00e9veloppement et la gestion de l&rsquo;association. Trois vice-pr\u00e9sidents (Val\u00e9rie Janssens, Vincent Delmotte (tr\u00e9sorier) et Yves G\u00e9rard) et un secr\u00e9taire g\u00e9n\u00e9ral, Thierry Antoine, soutiennent encore la structure.<\/p>\n<p>Le changement de pr\u00e9sidence est accompagn\u00e9 du choix d\u2019un nouveau lieu pour les BMMA Lunches. Ils se d\u00e9placent en 2019 des Jeux d&rsquo;Hiver au Cercle de Lorraine. En 2018, 10 BMMA lunches ont \u00e9t\u00e9 organis\u00e9s. Pr\u00e8s de 700 gestionnaires et sp\u00e9cialistes du marketing s\u2019y sont rencontr\u00e9 autour d\u2019orateurs dont Philippe Wallez (ING), Nathalie Erdmanis (AG Insurance) et Danny Devriendt (IPG Dynamics), couvrant des sujets allant de la mobilit\u00e9 \u00e0 la gamification ou \u00e0 l&rsquo;intelligence artificielle. Au programme du premier Lunch 2019, <strong>Mieke Debeerst<\/strong> (Belfius) et <strong>Aude Mayence<\/strong> (Delhaize) parleront de Global Business Strategy au 21e si\u00e8cle et comment le marketing contribue de plus en plus \u00e0 la r\u00e9ussite.<\/p>\n<p>2018 a \u00e9galement vu la mise en place de la formation sur le marketing digital et la communication, pr\u00e9sent\u00e9e en collaboration avec Solvay Brussels School of Economics (ULB) : 17 jours de formation ont attir\u00e9 jusqu&rsquo;\u00e0 35 gestionnaires.<\/p>\n<p>Source: PUB<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En janvier 2019, Hugues Rey (directeur g\u00e9n\u00e9ral de Havas Media Belgium) sera \u00e0 la t\u00eate de la Belgian Management and Marketing Association (BMMA). Il succ\u00e8de \u00e0 Yves G\u00e9rard (CEO de RMB) qui a occup\u00e9 le poste de pr\u00e9sident.<\/p>\n","protected":false},"author":4,"featured_media":42708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25,24],"tags":[11135,1599,11134],"class_list":["post-42710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","category-people-fr","tag-aude-mayence-fr","tag-hugues-rey","tag-mieke-debeerst-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hugues Rey (Havas Media) devient pr\u00e9sident de BMMA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/hugues-rey-havas-media-devient-president-de-bmma\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hugues Rey (Havas Media) devient pr\u00e9sident de BMMA\" \/>\n<meta property=\"og:description\" content=\"En janvier 2019, Hugues Rey (directeur g\u00e9n\u00e9ral de Havas Media Belgium) sera \u00e0 la t\u00eate de la Belgian Management and Marketing Association (BMMA). 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