{"id":42257,"date":"2018-12-13T11:38:44","date_gmt":"2018-12-13T10:38:44","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=42257"},"modified":"2018-12-13T14:17:31","modified_gmt":"2018-12-13T13:17:31","slug":"initiative-remporte-le-budget-media-delvea","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/initiative-remporte-le-budget-media-delvea\/","title":{"rendered":"Initiative remporte le budget m\u00e9dia d&rsquo;Elvea"},"content":{"rendered":"<p><strong>Initiative<\/strong>, l&rsquo;agence m\u00e9dia du groupe<strong> IPG Mediabrands<\/strong>, a remport\u00e9 le budget m\u00e9dia d\u2019<strong>Elvea<\/strong> (CBG Group) apr\u00e8s un pitch, assorti d&rsquo;une s\u00e9rie d\u2019indicateurs de performance cl\u00e9s. Outre l\u2019achat et le planning m\u00e9dia, Initiative s\u2019occupera \u00e9galement de la strat\u00e9gie m\u00e9dia.<\/p>\n<p><strong>Bart Vangramberen<\/strong>, General Manager Division Food CBG, explique : \u00ab <em>Apr\u00e8s la reprise d\u2019Elvea (Vitelli) par CBG en 2015, nous avons travaill\u00e9 dur pour pr\u00e9parer la marque \u00e0 l\u2019\u00e9ch\u00e9ance 2020 et au-del\u00e0. Aujourd\u2019hui, avec Initiative, nous avons trouv\u00e9 le bon partenaire m\u00e9dia pour g\u00e9rer la communication d\u2019une fa\u00e7on professionnelle. Nous pr\u00e9f\u00e9rons d\u2019ailleurs parler de \u2018partenaire\u2019 plut\u00f4t que d\u2019\u2018agence\u2019 et louons l\u2019authenticit\u00e9 et la transparence dont il a \u00e9t\u00e9 fait montre. Le courant est pass\u00e9 d\u00e8s la premi\u00e8re r\u00e9union et nous sommes impatients de mettre en pratique la strat\u00e9gie. \u00bb<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Initiative, l&rsquo;agence m\u00e9dia du groupe IPG Mediabrands, a remport\u00e9 le budget m\u00e9dia d\u2019Elvea apr\u00e8s un pitch. Outre l\u2019achat et le planning m\u00e9dia, Initiative s\u2019occupera \u00e9galement de la strat\u00e9gie m\u00e9dia.<\/p>\n","protected":false},"author":4,"featured_media":40044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[11380,11381,11379,1601,8738],"class_list":["post-42257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-bart-vangramberen","tag-cbg-group","tag-elvea","tag-initiative-media-belgium-fr","tag-ipg-mediabrands-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Initiative remporte le budget m\u00e9dia d&#039;Elvea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/initiative-remporte-le-budget-media-delvea\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Initiative remporte le budget m\u00e9dia d&#039;Elvea\" \/>\n<meta property=\"og:description\" content=\"Initiative, l&#039;agence m\u00e9dia du groupe IPG Mediabrands, a remport\u00e9 le budget m\u00e9dia d\u2019Elvea apr\u00e8s un pitch. Outre l\u2019achat et le planning m\u00e9dia, Initiative s\u2019occupera \u00e9galement de la strat\u00e9gie m\u00e9dia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/initiative-remporte-le-budget-media-delvea\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-13T10:38:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-13T13:17:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2017\/11\/initiative.png\" \/>\n\t<meta property=\"og:image:width\" content=\"4167\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"@Bart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@Bart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/initiative-remporte-le-budget-media-delvea\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/initiative-remporte-le-budget-media-delvea\/\"},\"author\":{\"name\":\"@Bart\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"headline\":\"Initiative remporte le budget m\u00e9dia d&rsquo;Elvea\",\"datePublished\":\"2018-12-13T10:38:44+00:00\",\"dateModified\":\"2018-12-13T13:17:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/initiative-remporte-le-budget-media-delvea\/\"},\"wordCount\":163,\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/initiative-remporte-le-budget-media-delvea\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2017\/11\/initiative.png\",\"keywords\":[\"Bart Vangramberen\",\"CBG Group\",\"Elvea\",\"Initiative Media Belgium\",\"IPG Mediabrands\"],\"articleSection\":[\"Media - 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