{"id":42038,"date":"2018-12-05T00:00:03","date_gmt":"2018-12-04T23:00:03","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=42038"},"modified":"2018-12-07T13:42:42","modified_gmt":"2018-12-07T12:42:42","slug":"koen-van-impe-le-marketing-strategique-doit-etre-au-coeur-de-chaque-entreprise","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/koen-van-impe-le-marketing-strategique-doit-etre-au-coeur-de-chaque-entreprise\/","title":{"rendered":"Koen Van Impe : \u00ab\u00a0Le marketing strat\u00e9gique doit \u00eatre au c\u0153ur de chaque entreprise\u00a0\u00bb"},"content":{"rendered":"<p>\u00c0 la veille du Congr\u00e8s Marketing, PUB s\u2019est entretenu avec Koen Van Impe, pr\u00e9sident de BAM.<\/p>\n<p>\u00ab\u00a0Le meaningful marketing sera \u00e0 l&rsquo;ordre du jour du Congr\u00e8s Marketing au cours des cinq prochaines ann\u00e9es. Notre conf\u00e9rence sera l&rsquo;extension logique de notre vision d&rsquo;un marketing significatif. Nous voulons aussi inspirer les gens, y compris les universitaires, le monde politique et les \u00e9tudiants &#8211; par exemple via un congr\u00e8s pour les \u00e9tudiants.\u00a0\u00bb<\/p>\n<p><a href=\"https:\/\/pub.be\/fr\/le-marketing-strategique-doit-etre-au-coeur-de-chaque-entreprise\/\">Lisez l\u2019interview compl\u00e8te sur PUB.be.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 la veille du Congr\u00e8s Marketing, PUB s\u2019est entretenu avec Koen Van Impe, pr\u00e9sident de BAM. \u00ab\u00a0Le meaningful marketing sera \u00e0 l&rsquo;ordre du jour du congr\u00e8s au cours des cinq prochaines ann\u00e9es.\u00a0\u00bb<\/p>\n","protected":false},"author":7,"featured_media":42036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[24],"tags":[8990,9375,4089],"class_list":["post-42038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people-fr","tag-bam-belgian-association-of-marketing-fr","tag-bam-congress-fr","tag-koen-van-impe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Koen Van Impe : &quot;Le marketing strat\u00e9gique doit \u00eatre au c\u0153ur de chaque entreprise&quot;<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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