{"id":41988,"date":"2018-12-06T13:00:24","date_gmt":"2018-12-06T12:00:24","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=41988"},"modified":"2018-12-06T16:07:14","modified_gmt":"2018-12-06T15:07:14","slug":"uma-day-2018-future-of-media-agencies-is-now","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/uma-day-2018-future-of-media-agencies-is-now\/","title":{"rendered":"UMA Day 2018: Future of Media Agencies is now!"},"content":{"rendered":"<p>Jeudi dernier se d\u00e9roulait la quatri\u00e8me \u00e9dition de l\u2019UMA Day au Kinepolis Bruxelles. Durant cette journ\u00e9e, l\u2019UMA (United Media Agencies) a annonc\u00e9 le lancement de <strong>nouvelles initiatives<\/strong>. Parmi ces celles-ci, Fran\u00e7ois Chaudoir a pr\u00e9sent\u00e9 (dans une vid\u00e9o pr\u00e9-enregistr\u00e9e) une charte pour l\u2019autor\u00e9gulation des pitches m\u00e9dias \u00e0 soumettre \u00e0 l\u2019UBA, une plateforme d\u2019inspiration en collaboration avec des partenaires du secteur out-of-home, un \u2018position paper\u2019 sur l\u2019avenir des agences m\u00e9dias dont certaines r\u00e9flexions \u00e9taient pr\u00e9sent\u00e9s \u00e0 l\u2019UMA Day, l\u2019investissement dans l\u2019expertise des jeunes talents \u00e0 travers une collaboration intensifi\u00e9e avec CommPass et le d\u00e9veloppement des comp\u00e9titions YMCE.<\/p>\n<p>Le <strong>site web de l\u2019association<\/strong> est, quant \u00e0 lui, appel\u00e9 \u00e0 devenir une r\u00e9elle plateforme de partage des connaissances. Toutes les publications des commissions de l\u2019UMA y seront consultables. Le site donnera \u00e9galement acc\u00e8s aux publications des membres UMA : \u00e9tudes, newsletters, white papers, etc.<\/p>\n<p>Jos Van Campenhout, porte-parole de l\u2019UMA, a annonc\u00e9 la mise en place d\u2019une <strong>plateforme d\u2019inspiration<\/strong> o\u00f9 les experts de l\u2019UMA et les sp\u00e9cialistes de l\u2019out-of-home partageront dor\u00e9navant les campagnes les plus inspirantes des derniers mois et attribueront une couronne aux \u2018best practices\u2019 au niveau de l\u2019exploitation de tous les atouts de l\u2019affichage. <a href=\"http:\/\/www.be-inspired.media\/\">Une trentaine de campagnes peuvent d\u00e9j\u00e0 \u00eatre visionn\u00e9es sur la plateforme<\/a>. Un comit\u00e9 d\u2019experts s\u2019est r\u00e9uni sous la pr\u00e9sidence de Catherine Closset (Renault), compos\u00e9 des annonceurs Christine Jean (AG Insurances), Val\u00e9rie Bracke (KBC) et Erika Vanobbergen (Decathlon); des partenaires OOH Veerle Colin (JCDecaux), Aur\u00e9lie de Montjoye (Clear Channel), Chistine Van Den Berghe (LijnCom), Mieke Van de Gehuchte (LijnCom) et Mathieu France (Mediafield); et enfin les sp\u00e9cialistes de l\u2019UMA Sandra Ceurens (Rapport) et Jos Van Campenhout (Outsight) pour s\u00e9lectionner ces premi\u00e8res campagnes.<\/p>\n<h3>Les gagnants du YMCE Data Driven<\/h3>\n<p>En fin de session, les gagnants du YMCE Data Driven ont \u00e9t\u00e9 proclam\u00e9s. Le troph\u00e9e est attribu\u00e9 par le jury, sous la pr\u00e9sidence de Simon De Pauw (Digital Communication Manager chez Volkswagen Belgium), au team compos\u00e9 de <strong>Laura Sierra Alvarez<\/strong> (Space) et <strong>Diego Llera<\/strong> (Hybrid Agency). Le public a applaudi l\u2019ensemble des 16 jeunes participants qui ont concouru du briefing du matin jusqu\u2019aux pr\u00e9sentations devant le jury, le 16 octobre chez Bisnode.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fin novembre se d\u00e9roulait la quatri\u00e8me \u00e9dition de l\u2019UMA Day. Durant cette journ\u00e9e, l\u2019UMA a annonc\u00e9 le lancement de nouvelles initiatives. En fin de session, les gagnants du YMCE Data Driven ont \u00e9t\u00e9 proclam\u00e9s.<\/p>\n","protected":false},"author":4,"featured_media":41989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[6706,25],"tags":[11327,1045,11325,10536,9793,9728,11301,11326,10395,8582,11300,11337,9771,50,11328,11329,8460,9041,10943,10976,10481,9608,9777],"class_list":["post-41988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","category-media-fr","tag-aurelie-de-montjoye","tag-bisnode","tag-catherine-closset","tag-christine-jean-fr","tag-christine-van-den-berghe-fr","tag-commpass-fr","tag-diego-llera","tag-erika-vanobbergen","tag-francois-chaudoir-fr","tag-jos-van-campenhout-fr","tag-laura-sierra-alvarez","tag-mathieu-france-fr","tag-mieke-van-de-gehuchte-fr","tag-out-of-home","tag-sandra-ceurens","tag-simon-de-pauw","tag-uba-union-belge-annonceurs","tag-uma-united-media-agencies-fr","tag-uma-day-fr","tag-valerie-bracke-fr","tag-veerle-colin-fr","tag-ymce-awards-fr","tag-ymce-data-driven-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UMA Day 2018: Future of Media Agencies is now!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/uma-day-2018-future-of-media-agencies-is-now\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UMA Day 2018: Future of Media Agencies is now!\" \/>\n<meta property=\"og:description\" content=\"Fin novembre se d\u00e9roulait la quatri\u00e8me \u00e9dition de l\u2019UMA Day. Durant cette journ\u00e9e, l\u2019UMA a annonc\u00e9 le lancement de nouvelles initiatives. En fin de session, les gagnants du YMCE Data Driven ont \u00e9t\u00e9 proclam\u00e9s.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/uma-day-2018-future-of-media-agencies-is-now\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-06T12:00:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-06T15:07:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/12\/UMA-logo-square.png\" \/>\n\t<meta property=\"og:image:width\" content=\"263\" \/>\n\t<meta property=\"og:image:height\" content=\"241\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"@Bart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@Bart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/uma-day-2018-future-of-media-agencies-is-now\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/uma-day-2018-future-of-media-agencies-is-now\/\"},\"author\":{\"name\":\"@Bart\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"headline\":\"UMA Day 2018: Future of Media Agencies is now!\",\"datePublished\":\"2018-12-06T12:00:24+00:00\",\"dateModified\":\"2018-12-06T15:07:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/uma-day-2018-future-of-media-agencies-is-now\/\"},\"wordCount\":407,\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/uma-day-2018-future-of-media-agencies-is-now\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/12\/UMA-logo-square.png\",\"keywords\":[\"Aur\u00e9lie de Montjoye\",\"Bisnode\",\"Catherine Closset\",\"Christine Jean\",\"Christine Van den Berghe\",\"CommPass\",\"Diego Llera\",\"Erika Vanobbergen\",\"Fran\u00e7ois Chaudoir\",\"Jos Van Campenhout\",\"Laura Sierra Alvarez\",\"Mathieu France\",\"Mieke Van de Gehuchte\",\"out-of-home\",\"Sandra Ceurens\",\"Simon De Pauw\",\"UBA (Union Belge des Annonceurs)\",\"UMA (United Media Agencies)\",\"UMA Day\",\"Valerie Bracke\",\"Veerle Colin\",\"YMCE Awards\",\"YMCE Data Driven\"],\"articleSection\":[\"Featured\",\"Media - fr\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/uma-day-2018-future-of-media-agencies-is-now\/\",\"url\":\"https:\/\/www.mediaspecs.be\/fr\/uma-day-2018-future-of-media-agencies-is-now\/\",\"name\":\"UMA Day 2018: Future of Media Agencies is now!\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/uma-day-2018-future-of-media-agencies-is-now\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/uma-day-2018-future-of-media-agencies-is-now\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/12\/UMA-logo-square.png\",\"datePublished\":\"2018-12-06T12:00:24+00:00\",\"dateModified\":\"2018-12-06T15:07:14+00:00\",\"author\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/uma-day-2018-future-of-media-agencies-is-now\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediaspecs.be\/fr\/uma-day-2018-future-of-media-agencies-is-now\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/uma-day-2018-future-of-media-agencies-is-now\/#primaryimage\",\"url\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/12\/UMA-logo-square.png\",\"contentUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/12\/UMA-logo-square.png\",\"width\":263,\"height\":241},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/uma-day-2018-future-of-media-agencies-is-now\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediaspecs.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"UMA Day 2018: Future of Media Agencies is now!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediaspecs.be\/#website\",\"url\":\"https:\/\/www.mediaspecs.be\/\",\"name\":\"MediaSpecs\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediaspecs.be\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\",\"name\":\"@Bart\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"caption\":\"@Bart\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"UMA Day 2018: Future of Media Agencies is now!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediaspecs.be\/fr\/uma-day-2018-future-of-media-agencies-is-now\/","og_locale":"fr_FR","og_type":"article","og_title":"UMA Day 2018: Future of Media Agencies is now!","og_description":"Fin novembre se d\u00e9roulait la quatri\u00e8me \u00e9dition de l\u2019UMA Day. Durant cette journ\u00e9e, l\u2019UMA a annonc\u00e9 le lancement de nouvelles initiatives. En fin de session, les gagnants du YMCE Data Driven ont \u00e9t\u00e9 proclam\u00e9s.","og_url":"https:\/\/www.mediaspecs.be\/fr\/uma-day-2018-future-of-media-agencies-is-now\/","og_site_name":"MediaSpecs","article_published_time":"2018-12-06T12:00:24+00:00","article_modified_time":"2018-12-06T15:07:14+00:00","og_image":[{"width":263,"height":241,"url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/12\/UMA-logo-square.png","type":"image\/png"}],"author":"@Bart","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"@Bart","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediaspecs.be\/fr\/uma-day-2018-future-of-media-agencies-is-now\/#article","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/fr\/uma-day-2018-future-of-media-agencies-is-now\/"},"author":{"name":"@Bart","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"headline":"UMA Day 2018: Future of Media Agencies is now!","datePublished":"2018-12-06T12:00:24+00:00","dateModified":"2018-12-06T15:07:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/uma-day-2018-future-of-media-agencies-is-now\/"},"wordCount":407,"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/uma-day-2018-future-of-media-agencies-is-now\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/12\/UMA-logo-square.png","keywords":["Aur\u00e9lie de Montjoye","Bisnode","Catherine Closset","Christine Jean","Christine Van den Berghe","CommPass","Diego Llera","Erika Vanobbergen","Fran\u00e7ois Chaudoir","Jos Van Campenhout","Laura Sierra Alvarez","Mathieu France","Mieke Van de Gehuchte","out-of-home","Sandra Ceurens","Simon De Pauw","UBA (Union Belge des Annonceurs)","UMA (United Media Agencies)","UMA Day","Valerie Bracke","Veerle Colin","YMCE Awards","YMCE Data Driven"],"articleSection":["Featured","Media - fr"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.mediaspecs.be\/fr\/uma-day-2018-future-of-media-agencies-is-now\/","url":"https:\/\/www.mediaspecs.be\/fr\/uma-day-2018-future-of-media-agencies-is-now\/","name":"UMA Day 2018: Future of Media Agencies is now!","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/uma-day-2018-future-of-media-agencies-is-now\/#primaryimage"},"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/uma-day-2018-future-of-media-agencies-is-now\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/12\/UMA-logo-square.png","datePublished":"2018-12-06T12:00:24+00:00","dateModified":"2018-12-06T15:07:14+00:00","author":{"@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"breadcrumb":{"@id":"https:\/\/www.mediaspecs.be\/fr\/uma-day-2018-future-of-media-agencies-is-now\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediaspecs.be\/fr\/uma-day-2018-future-of-media-agencies-is-now\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/fr\/uma-day-2018-future-of-media-agencies-is-now\/#primaryimage","url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/12\/UMA-logo-square.png","contentUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/12\/UMA-logo-square.png","width":263,"height":241},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediaspecs.be\/fr\/uma-day-2018-future-of-media-agencies-is-now\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediaspecs.be\/fr\/"},{"@type":"ListItem","position":2,"name":"UMA Day 2018: Future of Media Agencies is now!"}]},{"@type":"WebSite","@id":"https:\/\/www.mediaspecs.be\/#website","url":"https:\/\/www.mediaspecs.be\/","name":"MediaSpecs","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediaspecs.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017","name":"@Bart","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","caption":"@Bart"}}]}},"_links":{"self":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/41988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/comments?post=41988"}],"version-history":[{"count":0,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/41988\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media\/41989"}],"wp:attachment":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media?parent=41988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/categories?post=41988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/tags?post=41988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}