{"id":41268,"date":"2018-11-19T12:54:09","date_gmt":"2018-11-19T11:54:09","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=41268"},"modified":"2018-11-23T13:59:20","modified_gmt":"2018-11-23T12:59:20","slug":"news-made-by-pub-comment-bien-recommander-les-medias","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/news-made-by-pub-comment-bien-recommander-les-medias\/","title":{"rendered":"News made by PUB : Comment bien recommander les m\u00e9dias ?"},"content":{"rendered":"

Le\u00a0dernier traditionnel lunch du BMMA<\/strong> s\u2019est\u00a0d\u00e9roul\u00e9 le 15 novembre. L\u2019invit\u00e9\u00a0\u00e9tait cette fois Pierre-Nicolas Schwab<\/strong>, Directeur de\u00a0IntoTheMinds<\/strong> et\u00a0<\/strong>CRM Manager de la RTBF<\/strong>.\u00a0Lors de cet expos\u00e9, il a donn\u00e9 de nombreux exemples\u00a0de m\u00e9dias augment\u00e9s et\u00a0a lanc\u00e9 un d\u00e9bat\u00a0passionnant sur\u00a0l\u2019intelligence artificielle dans le monde des m\u00e9dias et les algorithmes de recommandation.<\/p>\n

Les algorithmes de recommandation sont d\u00e9sormais partout et modifient consid\u00e9rablement le comportement de\u00a0consommation des m\u00e9dias. L\u2019expert en Big Data a\u00a0entam\u00e9 sa pr\u00e9sentation\u00a0sur les questions suivantes: avons-nous, consommateurs de m\u00e9dias, encore la possibilit\u00e9 de choisir nos contenus ? \u00c0 quel point sommes-nous d\u00e9pendants de ces algorithmes ? Quelle r\u00e9compense pouvons-nous avoir en faisant de la recommandation moins pr\u00e9cise ? Telle est la question essentielle au sein\u00a0de\u00a0l\u2019\u00e9quipe de Pierre-Nicolas Schwab.<\/p>\n

Plus d\u2019infos sur PUB.be (r\u00e9serv\u00e9 aux abonn\u00e9s de PUB)<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lors de son expos\u00e9 au dernier lunch du BMMA, Pierre-Nicolas Schwab, Directeur de IntoTheMinds et CRM Manager de la RTBF, a lanc\u00e9 un d\u00e9bat passionnant sur l\u2019intelligence artificielle dans le monde des m\u00e9dias et les algorithmes de recommandation.<\/p>\n","protected":false},"author":4,"featured_media":41266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[9932,10195,10196],"class_list":["post-41268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-pub-fr","tag-pub-magazine-fr","tag-pub-be-fr"],"acf":[],"yoast_head":"\nNews made by PUB : Comment bien recommander les m\u00e9dias ?<\/title>\n<meta name=\"robots\" content=\"index, follow, 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