{"id":41260,"date":"2018-11-19T12:37:28","date_gmt":"2018-11-19T11:37:28","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=41260"},"modified":"2018-11-23T14:02:01","modified_gmt":"2018-11-23T13:02:01","slug":"news-made-by-pub-de-la-presque-pub-dans-les-trains","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/news-made-by-pub-de-la-presque-pub-dans-les-trains\/","title":{"rendered":"News made by PUB : De la (presque) pub dans les trains"},"content":{"rendered":"<p>Depuis quelques jours, les clients de la <strong>SNCB<\/strong> qui voyagent dans les nouvelles voitures dites \u00ab <strong>Desiro<\/strong> \u00bb peuvent voir de la publicit\u00e9 sur les \u00e9crans interactifs et informatifs du train.<\/p>\n<p>Pour le chemin de fer, c\u2019est une premi\u00e8re en Belgique. Mais la SNCB veut rassurer ses voyageurs : l\u2019espace public ne sera pas envahi par des marques. C\u2019est une op\u00e9ration prise en main par la r\u00e9gie<strong> Publifer<\/strong>, filiale de la soci\u00e9t\u00e9 de chemin de fer.<\/p>\n<p>L\u2019id\u00e9e n\u2019est pas d\u2019afficher tout et n\u2019importe quoi dans les trains, mais de proposer une \u00ab <em>exp\u00e9rience pour le voyageur<\/em> \u00bb.<\/p>\n<p>Plus d\u2019infos sur <a href=\"https:\/\/pub.be\/fr\/de-la-presque-pub-dans-les-trains\/\">PUB.be (r\u00e9serv\u00e9 aux abonn\u00e9s de PUB)<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis quelques jours, les clients de la SNCB peuvent voir de la publicit\u00e9 sur les \u00e9crans interactifs dans les nouvelles voitures dites &lsquo;Desiro&rsquo;. C\u2019est une premi\u00e8re en Belgique et l\u2019id\u00e9e est de proposer &lsquo;une exp\u00e9rience pour le voyageur&rsquo;.<\/p>\n","protected":false},"author":4,"featured_media":41258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[9932,10195,10196],"class_list":["post-41260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-pub-fr","tag-pub-magazine-fr","tag-pub-be-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News made by PUB : De la (presque) pub dans les trains<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/news-made-by-pub-de-la-presque-pub-dans-les-trains\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News made by PUB : De la (presque) pub dans les trains\" \/>\n<meta property=\"og:description\" content=\"Depuis quelques jours, les clients de la SNCB peuvent voir de la publicit\u00e9 sur les \u00e9crans interactifs dans les nouvelles voitures dites &#039;Desiro&#039;. C\u2019est une premi\u00e8re en Belgique et l\u2019id\u00e9e est de proposer &#039;une exp\u00e9rience pour le voyageur&#039;.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/news-made-by-pub-de-la-presque-pub-dans-les-trains\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-19T11:37:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-23T13:02:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/11\/Newsmadebypub_23.11.18.png\" \/>\n\t<meta property=\"og:image:width\" content=\"181\" \/>\n\t<meta property=\"og:image:height\" content=\"167\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"@Bart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@Bart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/news-made-by-pub-de-la-presque-pub-dans-les-trains\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/news-made-by-pub-de-la-presque-pub-dans-les-trains\/\"},\"author\":{\"name\":\"@Bart\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"headline\":\"News made by PUB : De la (presque) pub dans les trains\",\"datePublished\":\"2018-11-19T11:37:28+00:00\",\"dateModified\":\"2018-11-23T13:02:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/news-made-by-pub-de-la-presque-pub-dans-les-trains\/\"},\"wordCount\":129,\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/news-made-by-pub-de-la-presque-pub-dans-les-trains\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/11\/Newsmadebypub_23.11.18.png\",\"keywords\":[\"PUB\",\"PUB Magazine\",\"PUB.be\"],\"articleSection\":[\"Media - 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