{"id":41158,"date":"2018-11-22T10:47:21","date_gmt":"2018-11-22T09:47:21","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=41158"},"modified":"2018-11-22T14:30:35","modified_gmt":"2018-11-22T13:30:35","slug":"roularta-rachete-la-plateforme-locale-en-ligne-postbuzz","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/roularta-rachete-la-plateforme-locale-en-ligne-postbuzz\/","title":{"rendered":"Roularta rach\u00e8te la plateforme locale en ligne Postbuzz"},"content":{"rendered":"<p><strong>Roularta Media Group (RMG)<\/strong> rach\u00e8te la plateforme en ligne <a href=\"https:\/\/www.postbuzz.com\/en-nl\/home\"><strong>Postbuzz<\/strong><\/a>. Cette plateforme permet de donner une diffusion hyperlocale \u00e0 un contenu, d\u2019atteindre et de relier des communaut\u00e9s d\u2019une fa\u00e7on moderne.<\/p>\n<p>Postbuzz a \u00e9t\u00e9 cr\u00e9\u00e9 par <strong>Nick Decrock<\/strong>, <strong>Geert Van Boven<\/strong> et <strong>Koen Hoebeek<\/strong>. Ils voulaient cr\u00e9er une plateforme avec laquelle ils pourraient mieux atteindre les quartiers et remplacer les brochures publicitaires en papier. Postbuzz propose un nouvel angle d\u2019approche de la communication locale.<\/p>\n<p>Sur la base de leur adresse physique, les citoyens re\u00e7oivent des informations hyperlocales tels que des infos communales, les maisons \u00e0 vendre dans quartier, les emplois vacants dans la r\u00e9gion, les promotions des commer\u00e7ants locaux ou les baby-sitters qui habitent dans le quartier. Par ailleurs, Postbuzz propose tous les d\u00e9pliants publicitaires des commerces des environs. Les utilisateurs peuvent \u00e9galement publier eux-m\u00eames informations, \u00e9v\u00e9nements et petites annonces. M\u00eame les messages personnels entre voisins sont possibles.<\/p>\n<p>La communication individuelle et l\u2019information personnalis\u00e9e (bas\u00e9e sur la localisation de l\u2019utilisateur) en font un instrument de marketing puissant qui sera propos\u00e9 avec Deze Week, De Zondag et Steps. Des villes comme Gand, Anvers et Hasselt utilisent d\u00e9j\u00e0 Postbuzz pour informer activement leurs habitants sur les activit\u00e9s de quartier et les travaux pr\u00e9vus dans leur rue. La police et les pompiers peuvent alerter les habitants en cas d\u2019urgence.<\/p>\n<p>Roularta investira dans Postbuzz afin d\u2019assurer la croissance du nombre d\u2019utilisateurs de la plateforme et de la rendre ainsi pertinente pour l\u2019annonceur local. Gr\u00e2ce \u00e0 la reprise de Postbuzz, RMG acc\u00e9l\u00e8re sa strat\u00e9gie de croissance num\u00e9rique pour les m\u00e9dias locaux d\u2019au moins un an.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Roularta Media Group rach\u00e8te la plateforme en ligne Postbuzz. Cette plateforme permet de donner une diffusion hyperlocale \u00e0 un contenu, d\u2019atteindre et de relier des communaut\u00e9s d\u2019une fa\u00e7on moderne. <\/p>\n","protected":false},"author":4,"featured_media":41153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[11204,11205,3908,11203,43],"class_list":["post-41158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-geert-van-boven","tag-koen-hoebeek","tag-nick-decrock","tag-postbuzz","tag-roularta-media-group"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Roularta rach\u00e8te la plateforme locale en ligne Postbuzz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/roularta-rachete-la-plateforme-locale-en-ligne-postbuzz\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roularta rach\u00e8te la plateforme locale en ligne Postbuzz\" \/>\n<meta property=\"og:description\" content=\"Roularta Media Group rach\u00e8te la plateforme en ligne Postbuzz. 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