{"id":41086,"date":"2018-11-21T13:56:13","date_gmt":"2018-11-21T12:56:13","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=41086"},"modified":"2023-01-25T11:41:08","modified_gmt":"2023-01-25T10:41:08","slug":"compte-rendu-dune-matinee-cim-enrichissante","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/compte-rendu-dune-matinee-cim-enrichissante\/","title":{"rendered":"Compte rendu d\u2019une Matin\u00e9e CIM enrichissante"},"content":{"rendered":"<p>Le mardi 20 novembre se tenait la traditionnelle Matin\u00e9e CIM annuelle. Cet \u00e9v\u00e9nement, qui se d\u00e9roulait \u00e0 Living Tomorrow \u00e0 Vilvorde, cl\u00f4turait la premi\u00e8re ann\u00e9e de l\u2019association <a href=\"https:\/\/commpass.media\/fr\/\">CommPass<\/a>, le successeur du GRP.<\/p>\n<p>Micha\u00ebl Debels, Research Director du CIM, \u00e9tait le premier \u00e0 prendre la parole. Il est parti du constat que le \u2018traditional audience researcher\u2019 fait de plus en plus place aux \u2018data scientists\u2019. Une question se posait donc\u00a0: sur quelles donn\u00e9es faut-il se baser pour mesurer l\u2019audience m\u00e9dia\u00a0? Devons-nous aller vers des enqu\u00eates ou vers le big data\u00a0? Les deux ont leurs avantages et d\u00e9savantages.<\/p>\n<p>Ensuite, les pr\u00e9sidents des comit\u00e9s strat\u00e9giques du CIM se sont succ\u00e9d\u00e9. Ils ont chacun \u00e9voqu\u00e9 l\u2019\u00e9volution et l\u2019avenir des \u00e9tudes CIM dans leurs domaines respectifs.<\/p>\n<p>D\u00e9couvrez <a href=\"https:\/\/www.mediaspecs.be\/verslag-van-een-geslaagde-cim-matinee\/\">notre article n\u00e9erlandophone \u00e0 ce sujet<\/a> et lisez en plus \u00e0 propos des contributions de Wilfried Celis (Medialaan\/de Persgroep), Veerle Colin (JCDecaux), Michel Jadoul (Clear Channel), Bernard Cools (Space), Pierre Dubois (RTBF), Anny Wuyts (Var) et David Lecouvet (IPG Mediabrands). <a href=\"https:\/\/www.dropbox.com\/sh\/y59ie18t3kzvobc\/AAAHoWEsD8cwlkjN-PxAXhHta?dl=0\">T\u00e9l\u00e9chargez ici toutes les pr\u00e9sentations des intervenants.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 20 novembre se tenait la traditionnelle Matin\u00e9e CIM annuelle. Les pr\u00e9sidents des comit\u00e9s strat\u00e9giques du CIM se sont succ\u00e9d\u00e9 pour \u00e9voquer l\u2019\u00e9volution et l\u2019avenir des \u00e9tudes. Cet \u00e9v\u00e9nement cl\u00f4turait la premi\u00e8re ann\u00e9e de l\u2019association CommPass.<\/p>\n","protected":false},"author":7,"featured_media":41087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[6706,25],"tags":[11199,7874,9728,9232,7955],"class_list":["post-41086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","category-media-fr","tag-anny-wuyts-fr","tag-cim-matinee-fr","tag-commpass-fr","tag-michel-jadoul-fr","tag-wilfried-celis"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Compte rendu d\u2019une Matin\u00e9e CIM enrichissante<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/compte-rendu-dune-matinee-cim-enrichissante\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Compte rendu d\u2019une Matin\u00e9e CIM enrichissante\" \/>\n<meta property=\"og:description\" content=\"Le 20 novembre se tenait la traditionnelle Matin\u00e9e CIM annuelle. Les pr\u00e9sidents des comit\u00e9s strat\u00e9giques du CIM se sont succ\u00e9d\u00e9 pour \u00e9voquer l\u2019\u00e9volution et l\u2019avenir des \u00e9tudes. 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