{"id":39731,"date":"2018-10-26T13:24:29","date_gmt":"2018-10-26T11:24:29","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=39731"},"modified":"2018-10-26T13:48:41","modified_gmt":"2018-10-26T11:48:41","slug":"luba-publie-sa-charte-sur-la-communication-socialement-responsable","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/luba-publie-sa-charte-sur-la-communication-socialement-responsable\/","title":{"rendered":"L\u2019UBA publie sa charte sur la Communication Socialement Responsable"},"content":{"rendered":"<p>Le consommateur attend aujourd\u2019hui que les entreprises et les marques agissent de mani\u00e8re socialement responsable. La communication en fait partie. L\u2019UBA prend l\u2019initiative pour stimuler cette attitude en d\u00e9voilant <strong>la charte relative \u00e0 la communication socialement responsable (CSR)<\/strong>, qui concerne toutes les formes de communication et tous les m\u00e9dias que l\u2019entreprise exploite.<\/p>\n<p>La charte envisage la communication sous trois angles : le contenu du message, la transmission du message et la relation avec les diff\u00e9rentes parties prenantes. Les membres de l\u2019UBA s\u2019engagent pleinement sur dix points concrets, afin qu&rsquo;ils contribuent directement et de mani\u00e8re constructive \u00e0 la responsabilisation de la soci\u00e9t\u00e9 dans son ensemble. La charte b\u00e9n\u00e9ficie du soutien du Conseil de la Publicit\u00e9 et de la FEB. L\u2019objectif final est de cr\u00e9er un secteur publicitaire bas\u00e9 sur la confiance, le contr\u00f4le et le respect mutuels.<\/p>\n<p>La Charte UBA relative \u00e0 la Communication Socialement Responsable peut \u00eatre <a href=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/10\/UBA-CHARTER-Communication-socialement-responsable.pdf\">t\u00e9l\u00e9charg\u00e9e ici<\/a>.<\/p>\n<p><strong>Philippe Wallez<\/strong>, pr\u00e9sident de l&rsquo;UBA : <em>\u00ab La durabilit\u00e9 est une tendance importante qui touche tous les secteurs et une grande partie de notre vie priv\u00e9e et professionnelle. Il est donc primordial pour nous, en tant qu&rsquo;annonceurs, d&rsquo;\u00eatre transparents et \u00e9thiques, mais aussi simples et authentiques. Les marques adh\u00e9reront \u00e0 cette nouvelle charte durable et s&rsquo;assureront d&rsquo;int\u00e9grer la plupart des best pratices dans leurs efforts de communication. La durabilit\u00e9 dans la communication n&rsquo;est pas une opportunit\u00e9, c&rsquo;est une n\u00e9cessit\u00e9 \u00bb.<\/em><\/p>\n<p><strong>Pieter Timmermans<\/strong>, administrateur d\u00e9l\u00e9gu\u00e9 de la FEB : <em>\u00ab\u00a0En tant que partenaire social et principale organisation patronale de Belgique, la FEB estime important de participer au d\u00e9bat soci\u00e9tal. Sans attaques ni fake news, mais sur la base du respect de chacun et avec l&rsquo;intention de stimuler un d\u00e9bat de qualit\u00e9. C&rsquo;est pr\u00e9cis\u00e9ment pour cette raison que nous soutenons cette charte.\u00a0\u00bb<\/em><\/p>\n<p><strong>Piet Moons<\/strong>, pr\u00e9sident du Jury d&rsquo;Ethique Publicitaire et membre du comit\u00e9 de direction du Conseil de la Publicit\u00e9 : <em>\u00ab\u00a0Cette charte est une d\u00e9claration claire du monde de l&rsquo;entreprise pour adopter une attitude plus responsable dans leur communication envers tous les consommateurs. Cette attitude confirme une fois de plus que le secteur s&rsquo;est engag\u00e9 \u00e0 mettre s\u00e9rieusement en \u0153uvre l&rsquo;autor\u00e9gulation au quotidien et \u00e0 continuer \u00e0 encourager tous ses membres \u00e0 le faire.\u00a0\u00bb<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La durabilit\u00e9 dans la communication n&rsquo;est pas une opportunit\u00e9, c&rsquo;est une n\u00e9cessit\u00e9. L\u2019UBA prend l\u2019initiative pour stimuler cette attitude en d\u00e9voilant la charte relative \u00e0 la Communication Socialement Responsable.<\/p>\n","protected":false},"author":4,"featured_media":36664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[6706,25],"tags":[9135,8420,4538,8421,5650,8460],"class_list":["post-39731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","category-media-fr","tag-chris-van-roey-fr","tag-jep-jury-ethique-publicitaire","tag-philippe-wallez","tag-piet-moons-fr","tag-pieter-timmermans","tag-uba-union-belge-annonceurs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019UBA publie sa charte sur la Communication Socialement Responsable<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/luba-publie-sa-charte-sur-la-communication-socialement-responsable\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019UBA publie sa charte sur la Communication Socialement Responsable\" \/>\n<meta property=\"og:description\" content=\"La durabilit\u00e9 dans la communication n&#039;est pas une opportunit\u00e9, c&#039;est une n\u00e9cessit\u00e9. L\u2019UBA prend l\u2019initiative pour stimuler cette attitude en d\u00e9voilant la charte relative \u00e0 la Communication Socialement Responsable.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/luba-publie-sa-charte-sur-la-communication-socialement-responsable\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-26T11:24:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-26T11:48:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2016\/10\/UBA-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"281\" \/>\n\t<meta property=\"og:image:height\" content=\"212\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"@Bart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@Bart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/luba-publie-sa-charte-sur-la-communication-socialement-responsable\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/luba-publie-sa-charte-sur-la-communication-socialement-responsable\/\"},\"author\":{\"name\":\"@Bart\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"headline\":\"L\u2019UBA publie sa charte sur la Communication Socialement Responsable\",\"datePublished\":\"2018-10-26T11:24:29+00:00\",\"dateModified\":\"2018-10-26T11:48:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/luba-publie-sa-charte-sur-la-communication-socialement-responsable\/\"},\"wordCount\":408,\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/luba-publie-sa-charte-sur-la-communication-socialement-responsable\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2016\/10\/UBA-1.png\",\"keywords\":[\"Chris Van Roey\",\"JEP (Jury d\u2019Ethique Publicitaire)\",\"Philippe Wallez\",\"Piet Moons\",\"Pieter Timmermans\",\"UBA (Union Belge des Annonceurs)\"],\"articleSection\":[\"Featured\",\"Media - fr\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/luba-publie-sa-charte-sur-la-communication-socialement-responsable\/\",\"url\":\"https:\/\/www.mediaspecs.be\/fr\/luba-publie-sa-charte-sur-la-communication-socialement-responsable\/\",\"name\":\"L\u2019UBA publie sa charte sur la Communication Socialement Responsable\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/luba-publie-sa-charte-sur-la-communication-socialement-responsable\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/luba-publie-sa-charte-sur-la-communication-socialement-responsable\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2016\/10\/UBA-1.png\",\"datePublished\":\"2018-10-26T11:24:29+00:00\",\"dateModified\":\"2018-10-26T11:48:41+00:00\",\"author\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/luba-publie-sa-charte-sur-la-communication-socialement-responsable\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediaspecs.be\/fr\/luba-publie-sa-charte-sur-la-communication-socialement-responsable\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/luba-publie-sa-charte-sur-la-communication-socialement-responsable\/#primaryimage\",\"url\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2016\/10\/UBA-1.png\",\"contentUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2016\/10\/UBA-1.png\",\"width\":281,\"height\":212},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/luba-publie-sa-charte-sur-la-communication-socialement-responsable\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediaspecs.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L\u2019UBA publie sa charte sur la Communication Socialement Responsable\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediaspecs.be\/#website\",\"url\":\"https:\/\/www.mediaspecs.be\/\",\"name\":\"MediaSpecs\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediaspecs.be\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\",\"name\":\"@Bart\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"caption\":\"@Bart\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L\u2019UBA publie sa charte sur la Communication Socialement Responsable","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediaspecs.be\/fr\/luba-publie-sa-charte-sur-la-communication-socialement-responsable\/","og_locale":"fr_FR","og_type":"article","og_title":"L\u2019UBA publie sa charte sur la Communication Socialement Responsable","og_description":"La durabilit\u00e9 dans la communication n'est pas une opportunit\u00e9, c'est une n\u00e9cessit\u00e9. L\u2019UBA prend l\u2019initiative pour stimuler cette attitude en d\u00e9voilant la charte relative \u00e0 la Communication Socialement Responsable.","og_url":"https:\/\/www.mediaspecs.be\/fr\/luba-publie-sa-charte-sur-la-communication-socialement-responsable\/","og_site_name":"MediaSpecs","article_published_time":"2018-10-26T11:24:29+00:00","article_modified_time":"2018-10-26T11:48:41+00:00","og_image":[{"width":281,"height":212,"url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2016\/10\/UBA-1.png","type":"image\/png"}],"author":"@Bart","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"@Bart","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediaspecs.be\/fr\/luba-publie-sa-charte-sur-la-communication-socialement-responsable\/#article","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/fr\/luba-publie-sa-charte-sur-la-communication-socialement-responsable\/"},"author":{"name":"@Bart","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"headline":"L\u2019UBA publie sa charte sur la Communication Socialement Responsable","datePublished":"2018-10-26T11:24:29+00:00","dateModified":"2018-10-26T11:48:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/luba-publie-sa-charte-sur-la-communication-socialement-responsable\/"},"wordCount":408,"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/luba-publie-sa-charte-sur-la-communication-socialement-responsable\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2016\/10\/UBA-1.png","keywords":["Chris Van Roey","JEP (Jury d\u2019Ethique Publicitaire)","Philippe Wallez","Piet Moons","Pieter Timmermans","UBA (Union Belge des Annonceurs)"],"articleSection":["Featured","Media - fr"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.mediaspecs.be\/fr\/luba-publie-sa-charte-sur-la-communication-socialement-responsable\/","url":"https:\/\/www.mediaspecs.be\/fr\/luba-publie-sa-charte-sur-la-communication-socialement-responsable\/","name":"L\u2019UBA publie sa charte sur la Communication Socialement Responsable","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/luba-publie-sa-charte-sur-la-communication-socialement-responsable\/#primaryimage"},"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/luba-publie-sa-charte-sur-la-communication-socialement-responsable\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2016\/10\/UBA-1.png","datePublished":"2018-10-26T11:24:29+00:00","dateModified":"2018-10-26T11:48:41+00:00","author":{"@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"breadcrumb":{"@id":"https:\/\/www.mediaspecs.be\/fr\/luba-publie-sa-charte-sur-la-communication-socialement-responsable\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediaspecs.be\/fr\/luba-publie-sa-charte-sur-la-communication-socialement-responsable\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/fr\/luba-publie-sa-charte-sur-la-communication-socialement-responsable\/#primaryimage","url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2016\/10\/UBA-1.png","contentUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2016\/10\/UBA-1.png","width":281,"height":212},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediaspecs.be\/fr\/luba-publie-sa-charte-sur-la-communication-socialement-responsable\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediaspecs.be\/fr\/"},{"@type":"ListItem","position":2,"name":"L\u2019UBA publie sa charte sur la Communication Socialement Responsable"}]},{"@type":"WebSite","@id":"https:\/\/www.mediaspecs.be\/#website","url":"https:\/\/www.mediaspecs.be\/","name":"MediaSpecs","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediaspecs.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017","name":"@Bart","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","caption":"@Bart"}}]}},"_links":{"self":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/39731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/comments?post=39731"}],"version-history":[{"count":0,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/39731\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media\/36664"}],"wp:attachment":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media?parent=39731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/categories?post=39731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/tags?post=39731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}