{"id":39450,"date":"2018-10-22T14:10:28","date_gmt":"2018-10-22T12:10:28","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=39450"},"modified":"2018-10-26T11:14:44","modified_gmt":"2018-10-26T09:14:44","slug":"basic-fit-lance-son-propre-canal-dooh","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/basic-fit-lance-son-propre-canal-dooh\/","title":{"rendered":"Basic-Fit lance son propre canal DOOH"},"content":{"rendered":"

Basic-Fit<\/strong> inaugure son propre canal digital out-of-home (DOOH). Ce nouveau canal offre aux annonceurs la possibilit\u00e9 de toucher plus efficacement les consommateurs sportifs.<\/p>\n

Basic-Fit est le leader europ\u00e9en du march\u00e9 du fitness avec 1,7 millions de membres. En Belgique, la cha\u00eene fitness a d\u00e9j\u00e0 ouvert 168 clubs et compte 600.000 membres.<\/p>\n

Basic-Fit poss\u00e8de \u00e9galement son propre r\u00e9seau digital de diffusion cibl\u00e9e. Chaque centre de fitness est \u00e9quip\u00e9 de minimum 2 \u00e9crans digitaux et 1 mur GRX vid\u00e9o qui se trouvent dans la zone de cardio et l\u2019accueil. Via ces \u00e9crans, des informations internes sont actuellement diffus\u00e9es aux clients, mais cela changera bient\u00f4t.<\/p>\n

Le r\u00e9seau de ciblage digital de Basic-Fit est d\u00e9sormais \u00e9tendu avec un canal DOOH. Les annonceurs peuvent donc atteindre les membres de clubs avec des produits et des services pertinents.<\/p>\n

Niek van Wieringen<\/strong>, Business Development Manager chez Basic-Fit, explique\u00a0: \u00ab\u00a0Nous vivons \u00e0 une \u00e9poque o\u00f9 les groupes cibles deviennent de plus en plus difficiles \u00e0 atteindre car l’efficacit\u00e9 des m\u00e9dias traditionnels diminue, en particulier chez les jeunes g\u00e9n\u00e9rations. Nos visiteurs repr\u00e9sentent plus de 49% des 18-30 ans et ceux-ci passent en moyenne 69 minutes par visite dans l\u2019un de nos clubs. Cela garantit une fr\u00e9quence de contact \u00e9lev\u00e9e au sein d’un groupe cible important\u00a0\u00bb.<\/em><\/p>\n

Pour plus d\u2019information concernant les tarifs publicitaires et les coordonn\u00e9es de Basic-Fit, consultez la base de donn\u00e9es MediaSpecs<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Basic-Fit inaugure son propre canal digital out-of-home. Ce nouveau canal offre aux annonceurs la possibilit\u00e9 de toucher les consommateurs sportifs. Les tarifs publicitaires et les coordonn\u00e9es se trouveront dans notre base de donn\u00e9es.<\/p>\n","protected":false},"author":7,"featured_media":39424,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[10969,7601,10970],"class_list":["post-39450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-basic-fit","tag-dooh-digital-out-of-home-fr","tag-niek-van-wieringen"],"acf":[],"yoast_head":"\nBasic-Fit lance son propre canal DOOH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/basic-fit-lance-son-propre-canal-dooh\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Basic-Fit lance son propre canal DOOH\" \/>\n<meta property=\"og:description\" content=\"Basic-Fit inaugure son propre canal digital out-of-home. 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