{"id":38669,"date":"2018-10-05T14:58:37","date_gmt":"2018-10-05T12:58:37","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=38669"},"modified":"2018-10-08T11:30:03","modified_gmt":"2018-10-08T09:30:03","slug":"retour-sur-magnify-2018","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/retour-sur-magnify-2018\/","title":{"rendered":"Retour sur MAGnify 2018"},"content":{"rendered":"

Le 4 octobre s\u2019est d\u00e9roul\u00e9e la deuxi\u00e8me \u00e9dition de MAGnify<\/strong>, un \u00e9v\u00e8nement organis\u00e9 par Magazine Media<\/strong> pour mettre en valeur le m\u00e9dia magazine.<\/p>\n

Philippe Belpaire<\/strong> (General Manager Roularta Media) a ouvert l\u2019\u00e9v\u00e8nement avec ce discours :<\/p>\n

Dear advertisers and dear friends from the media agencies and the creative agencies, we should all embrace magazine media. Why?<\/em><\/p>\n

Because magazines offer quality and trustworthy content.
\n<\/em>Because magazines can give proof that an ad has been published.
\nBecause magazines can guarantee where an ad is going to be placed and what content will be around it.
\nBecause magazines can prove with audited data, how many copies have been sold, who paid for them and how much they paid for each copy.
\nBecause magazines have brands so powerful they bring people to events, to buy their branded products, to pay for their content, and on a variety of platforms and formats.
\nBecause magazine ads are not intrusive: readers see them as complementary info.
\nBecause brands can use magazines infinite creative possibilities to stand out (in magazines anything that tickles the five senses is possible).
\nBecause magazine makers are storytellers by nature.
\nBecause cross-media solutions in magazine media enhance ROI substantially.
\nBecause magazines offer you engaged audiences.<\/em><\/p>\n

As magazines evolve and expand into new forms and channels, it\u2019s reassuring to see they still provide unmatched quality and relevance, so that the consumer demand for highly trusted, curated, quality content is still satisfied by magazine brands. No medium is more trustworthy and trusted than magazines when it comes to selling ads. Research proves that magazine brands help tell stories and sell products for advertisers. Magazine media builds brands and sell products in a safe and transparent environment. Consumers give feedback that ads in magazines fit well within the content, and that younger readers are especially receptive to advertising in magazines.<\/em><\/p>\n

Le premier intervenant Juan Se\u00f1or <\/strong>(Partner chez Innovation Media Consulting Group et co-auteur du livre annuel Innovation in Magazine Media<\/a>) a convaincu avec une pr\u00e9sentation tr\u00e8s forte. \u201cFake news is the future of journalism\u201d et cela pousse les gens \u00e0 payer pour obtenir un contenu fiable. Il a \u00e9galement d\u00e9nonc\u00e9 le duopole de Facebook et Google et a pr\u00e9sent\u00e9\u00a0 les deux \u00e9volutions n\u00e9cessaires pour les marques magazines\u00a0:<\/p>\n