{"id":38527,"date":"2018-10-04T16:37:38","date_gmt":"2018-10-04T14:37:38","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=38527"},"modified":"2018-10-05T15:06:21","modified_gmt":"2018-10-05T13:06:21","slug":"clear-channel-affine-le-ciblage-du-consommateur-on-the-go-avec-people-places-4-0","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/clear-channel-affine-le-ciblage-du-consommateur-on-the-go-avec-people-places-4-0\/","title":{"rendered":"Clear Channel affine le ciblage du consommateur on the go avec People &#038; Places 4.0"},"content":{"rendered":"<p>Apr\u00e8s les solutions de proximit\u00e9 Be-Proximity (P&amp;P2.0) et affinitaires Be-Affinity (P&amp;P3.0), <strong>Clear Channel<\/strong> lance <a href=\"https:\/\/www.youtube.com\/watch?v=nJiXnAvG-Mc&amp;feature=youtu.be\">Go-Affinity (P&amp;P4.0)<\/a>, la solution OOH qui permet \u00e0 l\u2019annonceur de cr\u00e9er sa solution sur mesure et cibler son audience en mouvement tout au long de sa journ\u00e9e.<\/p>\n<h3>People &amp; Places &#8211; solutions orient\u00e9es data<\/h3>\n<p>Clear Channel propose d\u00e9sormais aux marques de s\u00e9lectionner exclusivement les faces les plus affinitaires avec leurs consommateurs cible en mouvement, tout au long de leur parcours. <strong>Bart Demeulenaere<\/strong>, CCO Clear Channel Belgium &amp; the Netherlands, pr\u00e9cise : \u00ab <em>Gr\u00e2ce \u00e0 People &amp; Places, l\u2019annonceur a la solution la plus compl\u00e8te pour interagir efficacement avec les bonnes personnes, au bon moment, au bon endroit et dans le meilleur contexte.<\/em> \u00bb<\/p>\n<h3>L\u2019utilisation<\/h3>\n<p>Pour chacune de ses faces 2m\u00b2, Clear Channel a identifi\u00e9 le profil socio-comportemental de chaque passant. Gr\u00e2ce aux multiples data collect\u00e9es, Clear Channel peut s\u00e9lectionner les faces 2m\u00b2 les plus affinitaires avec les profils cibl\u00e9s par l\u2019annonceur, tout le long de leurs trajets quotidiens. Sur base des crit\u00e8res les plus pertinents \u00e0 sa campagne, l\u2019annonceur a ainsi la possibilit\u00e9 de cr\u00e9er sa solution sur mesure pour toucher son audience affinitaire au meilleur moment et dans le contexte le plus adapt\u00e9 pour une r\u00e9ceptivit\u00e9 optimale. L\u2019annonceur peut aussi combiner People&amp;Places 2.0, 3.0 et 4.0.<\/p>\n<h3>Par exemple<\/h3>\n<p>Une enseigne de jouets souhaite promouvoir ses nouveaux trampolines aupr\u00e8s des familles avec enfants. Avec Be-Affinity, elle b\u00e9n\u00e9ficie d\u2019une visibilit\u00e9 \u00e9lev\u00e9e aupr\u00e8s des maisons familiales avec jardin. Elle peut par ailleurs opter pour une s\u00e9lection des panneaux \u00e0 proximit\u00e9 de ses points de vente et de lieux tels que des \u00e9coles gr\u00e2ce \u00e0 Be-Proximity. L\u2019enseigne peut finalement renforcer l\u2019efficacit\u00e9 de sa campagne en s\u00e9lectionnant les faces les plus expos\u00e9es aux jeunes parents on the move \u2013 la boucle est boucl\u00e9e avec Go-Affinity.<\/p>\n<img loading=\"lazy\" decoding=\"async\" width=\"1793\" height=\"584\" class=\"size-full wp-image-38525 aligncenter\" src=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/10\/people-place_4.0s.jpg.png\" alt=\"\" srcset=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/10\/people-place_4.0s.jpg.png 1793w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/10\/people-place_4.0s.jpg-185x60.png 185w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/10\/people-place_4.0s.jpg-768x250.png 768w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/10\/people-place_4.0s.jpg-88x29.png 88w\" sizes=\"auto, (max-width: 1793px) 100vw, 1793px\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Clear Channel lance Go-Affinity, la solution OOH qui permet \u00e0 l\u2019annonceur de cr\u00e9er sa solution sur-mesure et cibler son audience en mouvement tout au long de la journ\u00e9e.<\/p>\n","protected":false},"author":4,"featured_media":38143,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[7998,7999,10884],"class_list":["post-38527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-bart-demeulenaere-fr","tag-clear-channel-belgium-fr","tag-people-places-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Clear Channel affine le ciblage du consommateur on the go avec People &amp; 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