{"id":37893,"date":"2018-09-20T14:50:33","date_gmt":"2018-09-20T12:50:33","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=37893"},"modified":"2018-09-20T16:10:03","modified_gmt":"2018-09-20T14:10:03","slug":"qui-sera-la-belgiums-new-brand-of-the-year-2018-les-inscriptions-sont-ouvertes-annonce-kris-sierens","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/qui-sera-la-belgiums-new-brand-of-the-year-2018-les-inscriptions-sont-ouvertes-annonce-kris-sierens\/","title":{"rendered":"Qui sera la Belgium\u2019s New Brand of the Year 2018?"},"content":{"rendered":"<p>Les inscriptions sont ouvertes pour les candidats au titre de <strong>Belgium\u2019s New Brand of the Year<\/strong>. Qui sera le successeur de Spott, le gagnant de l\u2019ann\u00e9e derni\u00e8re\u2009? D\u00e9but d\u00e9cembre, le titre de Belgium\u2019s New Brand of the Year sera d\u00e9cern\u00e9 pour la quatri\u00e8me fois dans le cadre du <a href=\"https:\/\/www.marketingcongress.be\/\"><strong>congr\u00e8s marketing de BAM<\/strong><\/a>. Le coordinateur du concours, <strong>Kris Sierens<\/strong> (Expert Hub Branding et CEO BeforeTheHype), nous explique les enjeux et la proc\u00e9dure.<\/p>\n<h3>Les enjeux et le d\u00e9roulement<\/h3>\n<p>\u00ab\u2009<em>Les gens croient aujourd\u2019hui que toutes les grandes marques sont internationales, alors que notre pays en compte un bon nombre.\u2009<\/em>\u00bb Voil\u00e0 le constat de Kris Sierens, initiateur et coordinateur de l\u2019initiative au sein de <strong>l\u2019Expert Hub Branding<\/strong>. \u00ab\u2009<em>C\u2019est pr\u00e9cis\u00e9ment cette r\u00e9alit\u00e9 que nous voulons mettre en exergue : notre pays est \u00e9galement capable de produire de grandes marques. Celles-ci ne sont pas n\u00e9cessairement le fruit d\u2019entreprises belges. Les boissons F\u00cfNLEY, par exemple, sont produites par Coca-Cola, mais enti\u00e8rement d\u00e9velopp\u00e9es dans notre pays. D\u2019autre part, notre concept de \u00ab\u00a0nouvelle marque\u00a0\u00bb englobe aussi le rebranding.\u2009<\/em>\u00bb<\/p>\n<h3>Nomin\u00e9s<\/h3>\n<p>Pour briguer le titre de Belgium\u2019s New Brand of the Year, la cr\u00e9ation (ou le rebranding) doit remonter \u00e0 maximum cinq ans. \u00ab\u2009<em>Nous demandons en outre aux candidats de r\u00e9pondre \u00e0 un certain nombre de questions sur les composantes suivantes : brand strategy, brand appearance, brand experience et brand results.<\/em>\u2009\u00bb<\/p>\n<p>Pour l\u2019instant, les candidatures peuvent \u00eatre pr\u00e9sent\u00e9es par une entreprise (marque propre) ou d\u2019autres peuvent inscrire celle-ci \u00e0 sa place (jusqu\u2019au 17 octobre). Ensuite, le jury d\u00e9signera cinq nomin\u00e9s sur base des informations fournies et de ses propres recherches. Les candidats feront une pr\u00e9sentation devant le jury qui attribuera 70 % des points. Les 30 % restants d\u00e9pendront du vote du public. Apr\u00e8s cela, il ne restera plus qu\u2019\u00e0 attendre le congr\u00e8s de BAM pour conna\u00eetre le vainqueur.<\/p>\n<p>\u00ab\u2009<em>Les entreprises doivent oser mettre en avant leurs r\u00e9alisations, que ce soit en B2C ou B2B<\/em> \u00bb, insiste Kris Sierens. \u00ab <em>D\u2019autant plus que ce concours peut aussi avoir une grande importance pour les collaborateurs.\u2009<\/em>\u00bb<\/p>\n<p>Pour inscrire votre propre marque ou une marque de tiers, cliquez sur <a href=\"http:\/\/fr.belgiumsnewbrand.be\/\">ce lien<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le titre de Belgium\u2019s New Brand of the Year sera d\u00e9cern\u00e9 pour la quatri\u00e8me fois dans le cadre du congr\u00e8s marketing de BAM. Kris Sierens, le coordinateur du concours, explique les enjeux et la proc\u00e9dure.<\/p>\n","protected":false},"author":4,"featured_media":37880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[9375,9568,10820],"class_list":["post-37893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-bam-congress-fr","tag-belgiums-new-brand-of-the-year-fr","tag-kris-sierens"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qui sera la Belgium\u2019s New Brand of the Year 2018?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/qui-sera-la-belgiums-new-brand-of-the-year-2018-les-inscriptions-sont-ouvertes-annonce-kris-sierens\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qui sera la Belgium\u2019s New Brand of the Year 2018?\" \/>\n<meta property=\"og:description\" content=\"Le titre de Belgium\u2019s New Brand of the Year sera d\u00e9cern\u00e9 pour la quatri\u00e8me fois dans le cadre du congr\u00e8s marketing de BAM. Kris Sierens, le coordinateur du concours, explique les enjeux et la proc\u00e9dure.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/qui-sera-la-belgiums-new-brand-of-the-year-2018-les-inscriptions-sont-ouvertes-annonce-kris-sierens\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-20T12:50:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-20T14:10:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/09\/Belgiums-new-brand_250-145.png\" \/>\n\t<meta property=\"og:image:width\" content=\"148\" \/>\n\t<meta property=\"og:image:height\" content=\"144\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"@Bart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@Bart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/qui-sera-la-belgiums-new-brand-of-the-year-2018-les-inscriptions-sont-ouvertes-annonce-kris-sierens\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/qui-sera-la-belgiums-new-brand-of-the-year-2018-les-inscriptions-sont-ouvertes-annonce-kris-sierens\/\"},\"author\":{\"name\":\"@Bart\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"headline\":\"Qui sera la Belgium\u2019s New Brand of the Year 2018?\",\"datePublished\":\"2018-09-20T12:50:33+00:00\",\"dateModified\":\"2018-09-20T14:10:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/qui-sera-la-belgiums-new-brand-of-the-year-2018-les-inscriptions-sont-ouvertes-annonce-kris-sierens\/\"},\"wordCount\":391,\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/qui-sera-la-belgiums-new-brand-of-the-year-2018-les-inscriptions-sont-ouvertes-annonce-kris-sierens\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/09\/Belgiums-new-brand_250-145.png\",\"keywords\":[\"BAM Marketing Congress\",\"Belgium's New Brand of the Year\",\"Kris Sierens\"],\"articleSection\":[\"Media - fr\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/qui-sera-la-belgiums-new-brand-of-the-year-2018-les-inscriptions-sont-ouvertes-annonce-kris-sierens\/\",\"url\":\"https:\/\/www.mediaspecs.be\/fr\/qui-sera-la-belgiums-new-brand-of-the-year-2018-les-inscriptions-sont-ouvertes-annonce-kris-sierens\/\",\"name\":\"Qui sera la Belgium\u2019s New Brand of the Year 2018?\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/qui-sera-la-belgiums-new-brand-of-the-year-2018-les-inscriptions-sont-ouvertes-annonce-kris-sierens\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/qui-sera-la-belgiums-new-brand-of-the-year-2018-les-inscriptions-sont-ouvertes-annonce-kris-sierens\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/09\/Belgiums-new-brand_250-145.png\",\"datePublished\":\"2018-09-20T12:50:33+00:00\",\"dateModified\":\"2018-09-20T14:10:03+00:00\",\"author\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/qui-sera-la-belgiums-new-brand-of-the-year-2018-les-inscriptions-sont-ouvertes-annonce-kris-sierens\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediaspecs.be\/fr\/qui-sera-la-belgiums-new-brand-of-the-year-2018-les-inscriptions-sont-ouvertes-annonce-kris-sierens\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/qui-sera-la-belgiums-new-brand-of-the-year-2018-les-inscriptions-sont-ouvertes-annonce-kris-sierens\/#primaryimage\",\"url\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/09\/Belgiums-new-brand_250-145.png\",\"contentUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/09\/Belgiums-new-brand_250-145.png\",\"width\":148,\"height\":144},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/qui-sera-la-belgiums-new-brand-of-the-year-2018-les-inscriptions-sont-ouvertes-annonce-kris-sierens\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediaspecs.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Qui sera la Belgium\u2019s New Brand of the Year 2018?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediaspecs.be\/#website\",\"url\":\"https:\/\/www.mediaspecs.be\/\",\"name\":\"MediaSpecs\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediaspecs.be\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\",\"name\":\"@Bart\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"caption\":\"@Bart\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Qui sera la Belgium\u2019s New Brand of the Year 2018?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediaspecs.be\/fr\/qui-sera-la-belgiums-new-brand-of-the-year-2018-les-inscriptions-sont-ouvertes-annonce-kris-sierens\/","og_locale":"fr_FR","og_type":"article","og_title":"Qui sera la Belgium\u2019s New Brand of the Year 2018?","og_description":"Le titre de Belgium\u2019s New Brand of the Year sera d\u00e9cern\u00e9 pour la quatri\u00e8me fois dans le cadre du congr\u00e8s marketing de BAM. Kris Sierens, le coordinateur du concours, explique les enjeux et la proc\u00e9dure.","og_url":"https:\/\/www.mediaspecs.be\/fr\/qui-sera-la-belgiums-new-brand-of-the-year-2018-les-inscriptions-sont-ouvertes-annonce-kris-sierens\/","og_site_name":"MediaSpecs","article_published_time":"2018-09-20T12:50:33+00:00","article_modified_time":"2018-09-20T14:10:03+00:00","og_image":[{"width":148,"height":144,"url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/09\/Belgiums-new-brand_250-145.png","type":"image\/png"}],"author":"@Bart","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"@Bart","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediaspecs.be\/fr\/qui-sera-la-belgiums-new-brand-of-the-year-2018-les-inscriptions-sont-ouvertes-annonce-kris-sierens\/#article","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/fr\/qui-sera-la-belgiums-new-brand-of-the-year-2018-les-inscriptions-sont-ouvertes-annonce-kris-sierens\/"},"author":{"name":"@Bart","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"headline":"Qui sera la Belgium\u2019s New Brand of the Year 2018?","datePublished":"2018-09-20T12:50:33+00:00","dateModified":"2018-09-20T14:10:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/qui-sera-la-belgiums-new-brand-of-the-year-2018-les-inscriptions-sont-ouvertes-annonce-kris-sierens\/"},"wordCount":391,"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/qui-sera-la-belgiums-new-brand-of-the-year-2018-les-inscriptions-sont-ouvertes-annonce-kris-sierens\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/09\/Belgiums-new-brand_250-145.png","keywords":["BAM Marketing Congress","Belgium's New Brand of the Year","Kris Sierens"],"articleSection":["Media - fr"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.mediaspecs.be\/fr\/qui-sera-la-belgiums-new-brand-of-the-year-2018-les-inscriptions-sont-ouvertes-annonce-kris-sierens\/","url":"https:\/\/www.mediaspecs.be\/fr\/qui-sera-la-belgiums-new-brand-of-the-year-2018-les-inscriptions-sont-ouvertes-annonce-kris-sierens\/","name":"Qui sera la Belgium\u2019s New Brand of the Year 2018?","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/qui-sera-la-belgiums-new-brand-of-the-year-2018-les-inscriptions-sont-ouvertes-annonce-kris-sierens\/#primaryimage"},"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/qui-sera-la-belgiums-new-brand-of-the-year-2018-les-inscriptions-sont-ouvertes-annonce-kris-sierens\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/09\/Belgiums-new-brand_250-145.png","datePublished":"2018-09-20T12:50:33+00:00","dateModified":"2018-09-20T14:10:03+00:00","author":{"@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"breadcrumb":{"@id":"https:\/\/www.mediaspecs.be\/fr\/qui-sera-la-belgiums-new-brand-of-the-year-2018-les-inscriptions-sont-ouvertes-annonce-kris-sierens\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediaspecs.be\/fr\/qui-sera-la-belgiums-new-brand-of-the-year-2018-les-inscriptions-sont-ouvertes-annonce-kris-sierens\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/fr\/qui-sera-la-belgiums-new-brand-of-the-year-2018-les-inscriptions-sont-ouvertes-annonce-kris-sierens\/#primaryimage","url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/09\/Belgiums-new-brand_250-145.png","contentUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/09\/Belgiums-new-brand_250-145.png","width":148,"height":144},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediaspecs.be\/fr\/qui-sera-la-belgiums-new-brand-of-the-year-2018-les-inscriptions-sont-ouvertes-annonce-kris-sierens\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediaspecs.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Qui sera la Belgium\u2019s New Brand of the Year 2018?"}]},{"@type":"WebSite","@id":"https:\/\/www.mediaspecs.be\/#website","url":"https:\/\/www.mediaspecs.be\/","name":"MediaSpecs","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediaspecs.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017","name":"@Bart","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","caption":"@Bart"}}]}},"_links":{"self":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/37893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/comments?post=37893"}],"version-history":[{"count":0,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/37893\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media\/37880"}],"wp:attachment":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media?parent=37893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/categories?post=37893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/tags?post=37893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}