{"id":37725,"date":"2018-09-17T12:13:53","date_gmt":"2018-09-17T10:13:53","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=37725"},"modified":"2018-09-17T12:18:00","modified_gmt":"2018-09-17T10:18:00","slug":"bnp-paribas-fortis-sadresse-aux-expats-dans-leur-langue-a-brussels-airport","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/bnp-paribas-fortis-sadresse-aux-expats-dans-leur-langue-a-brussels-airport\/","title":{"rendered":"BNP Paribas Fortis s\u2019adresse aux expats dans leur langue \u00e0 Brussels Airport"},"content":{"rendered":"<p>Depuis le 1er septembre, et pendant un mois, les \u00e9crans digitaux JCDecaux de Brussels Airport diffuseront des messages \u00e0 l\u2019attention des expatri\u00e9s arrivant en Belgique. Une interface digitale, d\u00e9velopp\u00e9e par Brussels Airport Company, a \u00e9t\u00e9 mise \u00e0 disposition des annonceurs afin de proposer une campagne de communication innovante et personnalisable.<\/p>\n<p>Dans le cadre d\u2019une campagne destin\u00e9e aux expatri\u00e9s, BNP Paribas Fortis et Havas Media ont d\u00e9velopp\u00e9 pour la premi\u00e8re fois en Belgique une campagne avec la plateforme VIOOH Content (anciennement Smart Content) \u00e0 l\u2019a\u00e9roport. Le spot de la campagne a \u00e9t\u00e9 d\u00e9clin\u00e9 en 15 langues afin d\u2019interpeller les expatri\u00e9s arrivant dans leur langue maternelle. Les langues choisies (dont l\u2019anglais, l\u2019espagnol, le chinois, le grec et le hindi) permettent de cibler les passagers \u00e0 l\u2019arriv\u00e9e de plusieurs centaines de vols originaires de 35 pays. Cette contextualisation de la campagne renforce la m\u00e9morisation du message (+53%) et la consid\u00e9ration de la marque (+10%).<\/p>\n<p><strong>Comment est-ce que cela fonctionne?<\/strong><\/p>\n<p>Les informations relatives au trafic dans l\u2019a\u00e9roport sont \u00e9chang\u00e9es en temps r\u00e9el entre la nouvelle plateforme digitale et VIOOH Content. Le spot sera donc diffus\u00e9 automatiquement dans la langue correspondant au pays de provenance sur les \u00e9crans plac\u00e9s sur le parcours des voyageurs. \u00c0 titre d\u2019exemple, le spot publicitaire sera diffus\u00e9 en chinois en face de la porte de d\u00e9barquement d\u2019un avion arrivant de Shanghai et en polonais pour les voyageurs arrivant de Varsovie.<\/p>\n<p><strong>Les d\u00e9tails de la campagne<\/strong><\/p>\n<ul>\n<li>Client : BNP Paribas Fortis<\/li>\n<li>Agence cr\u00e9a : Publicis<\/li>\n<li>Agence m\u00e9dia : Havas Media<\/li>\n<li>Postersp\u00e9cialiste : Posterscope<\/li>\n<li>R\u00e9gie : JCDecaux<\/li>\n<li>R\u00e9seau utilis\u00e9 : Arrivals Digital Screens Brussels Airport<\/li>\n<li>Nombre de faces : 17<\/li>\n<li>Dur\u00e9e : du 1er au 30 septembre 2018<\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-37719\" src=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/09\/BNP-expat-2.jpg\" alt=\"\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Depuis septembre, les \u00e9crans JCDecaux de Brussels Airport diffuseront des messages \u00e0 l\u2019attention des expatri\u00e9s arrivant en Belgique. Une interface digitale a \u00e9t\u00e9 mise \u00e0 disposition des annonceurs afin de proposer une campagne personnalisable.<\/p>\n","protected":false},"author":7,"featured_media":37726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[9278,102,8382],"class_list":["post-37725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-bnp-paribas-fortis-fr","tag-havas-media-belgium","tag-publicis-brussels-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BNP Paribas Fortis s\u2019adresse aux expats dans leur langue \u00e0 Brussels Airport<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/bnp-paribas-fortis-sadresse-aux-expats-dans-leur-langue-a-brussels-airport\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BNP Paribas Fortis s\u2019adresse aux expats dans leur langue \u00e0 Brussels Airport\" \/>\n<meta property=\"og:description\" content=\"Depuis septembre, les \u00e9crans JCDecaux de Brussels Airport diffuseront des messages \u00e0 l\u2019attention des expatri\u00e9s arrivant en Belgique. 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