{"id":37516,"date":"2018-09-14T00:00:27","date_gmt":"2018-09-13T22:00:27","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=37516"},"modified":"2018-09-19T09:25:55","modified_gmt":"2018-09-19T07:25:55","slug":"pleins-feux-sur-la-plus-grande-communaute-business-en-belgique","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/pleins-feux-sur-la-plus-grande-communaute-business-en-belgique\/","title":{"rendered":"Pleins feux sur la plus grande communaut\u00e9 business en Belgique"},"content":{"rendered":"<p>\u00c0 la demande de <strong>Roularta Media<\/strong> et de <strong>Trustmedia<\/strong>, le bureau de recherche <strong>Ipsos<\/strong> a analys\u00e9 l\u2019an dernier <strong>l\u2019usage de m\u00e9dias business des d\u00e9cideurs belges<\/strong>. Cette \u00e9tude, la <em>Decision Makers Survey<\/em>, jette une lumi\u00e8re nouvelle sur le r\u00f4le, la pertinence et la valeur des m\u00e9dias d\u2019affaires en Belgique.<\/p>\n<p>Le premier volet de la Decision Makers Survey est consacr\u00e9 aux <strong>types de m\u00e9dias business<\/strong> utilis\u00e9s par les managers dans leur vie professionnelle. L\u2019\u00e9tude a \u00e9galement mesur\u00e9 <strong>l\u2019audience<\/strong> des marques business des partenaires participants, ainsi que quelques marques business internationales. Sur la base des r\u00e9sultats, on a pu calculer des corr\u00e9lations int\u00e9ressantes entre l\u2019usage de certains m\u00e9dias et la taille de l\u2019entreprise, le moment de consultation dans la journ\u00e9e, les responsabilit\u00e9s du d\u00e9cideur, \u2026<\/p>\n<p>L\u2019enqu\u00eate des 923 d\u00e9cideurs belges d\u00e9montre que les decision makers sont de <strong>forts utilisateurs de m\u00e9dias<\/strong> (sites web et print) dans leur contexte professionnel. Les <strong>marques business internationales touchent 40% de cette cible, tandis que les marques nationales sont les mieux plac\u00e9es pour atteindre les d\u00e9cideurs belges<\/strong>. Les m\u00e9dia business de Roularta Media Group (Trends-Tendances, Data News, Canal Z\/Kanaal Z) touchent ensemble <strong>80% des decision makers<\/strong>. Ces marques m\u00e9dia constituent donc ensemble <strong>la plus grande communaut\u00e9 business en Belgique<\/strong>.<\/p>\n<p>Autres r\u00e9sultats pertinents :<\/p>\n<ul>\n<li>Les m\u00e9dias print ont la cote : 73% des d\u00e9cideurs sond\u00e9s consulte des magazines et journaux business.<\/li>\n<li>Les responsables marketing et commerciaux sont ceux qui utilisent le plus de canaux diff\u00e9rents \u00e0 des fins professionnelles (84% print, 82% m\u00e9dias sociaux, 40% marques audiovisuelles et 94% sites web).<\/li>\n<\/ul>\n<p>Nous partageons volontiers des r\u00e9sultats sp\u00e9cifiques sur demande. Envoyez un mail \u00e0 <a href=\"mailto:research@roularta.be\">research@roularta.be<\/a> pour obtenir les d\u00e9tails de l\u2019\u00e9tude.<\/p>\n<p><em>\u00ab You have the story, we have the communities : a true love story that never ends.<\/em> \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 la demande de Roularta Media et de Trustmedia, Ipsos a analys\u00e9 l\u2019usage de m\u00e9dias business des d\u00e9cideurs belges. Cette Decision Makers Survey jette un regard nouveau sur le r\u00f4le, la pertinence et la valeur des m\u00e9dias d\u2019affaires en Belgique.<\/p>\n","protected":false},"author":4,"featured_media":37503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25,6705],"tags":[1576,10736,54],"class_list":["post-37516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","category-sponsored-fr","tag-canal-z","tag-decision-makers-survey-fr","tag-roularta-advertising-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pleins feux sur la plus grande communaut\u00e9 business en Belgique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/pleins-feux-sur-la-plus-grande-communaute-business-en-belgique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pleins feux sur la plus grande communaut\u00e9 business en Belgique\" \/>\n<meta property=\"og:description\" content=\"\u00c0 la demande de Roularta Media et de Trustmedia, Ipsos a analys\u00e9 l\u2019usage de m\u00e9dias business des d\u00e9cideurs belges. 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