{"id":37246,"date":"2018-09-06T11:51:50","date_gmt":"2018-09-06T09:51:50","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=37246"},"modified":"2018-09-07T12:53:59","modified_gmt":"2018-09-07T10:53:59","slug":"17-finalistes-pour-les-effie-awards-2018","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/17-finalistes-pour-les-effie-awards-2018\/","title":{"rendered":"17 finalistes pour les Effie Awards"},"content":{"rendered":"<p>\u00c0 l\u2019approche des <strong>Effie Awards<\/strong>, Effie Belgium a d\u00e9voil\u00e9 le nom de ses finalistes. Le 27 septembre \u00e0 Docks Bruxelles, nous saurons enfin qui remportera un prestigieux Effie d\u2019or, d\u2019argent ou de bronze.<\/p>\n<p>Le jury a s\u00e9lectionn\u00e9 17 dossiers. Un peu plus de la moiti\u00e9 des agences\/marques qui ont introduit un dossier fouleront donc potentiellement la sc\u00e8ne.<\/p>\n<img loading=\"lazy\" decoding=\"async\" width=\"698\" height=\"413\" class=\"alignnone size-full wp-image-37247\" src=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/09\/Effie_Awards_2018_Finalisten_fr.png\" alt=\"\" srcset=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/09\/Effie_Awards_2018_Finalisten_fr.png 698w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/09\/Effie_Awards_2018_Finalisten_fr-185x109.png 185w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/09\/Effie_Awards_2018_Finalisten_fr-88x52.png 88w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\" \/>\n<p>&nbsp;<\/p>\n<p><strong>Mira De Maeyer<\/strong>, General Manager de Perrigo Belgium et pr\u00e9sidente du jury des Effie Awards, est fi\u00e8re de cette s\u00e9lection de finalistes : \u00ab\u2009<em>Effie Belgium s\u2019efforce depuis longtemps d\u2019accro\u00eetre la qualit\u00e9 des dossiers et nous remarquons que cette strat\u00e9gie porte ses fruits, ces derni\u00e8res ann\u00e9es. Ces 17 finalistes prouvent que les entreprises et les agences accordent de plus en plus d\u2019attention \u00e0 l\u2019efficacit\u00e9 marketing et que cela a un impact positif sur les r\u00e9sultats pour les marques.\u2009<\/em>\u00bb<\/p>\n<h3>L\u2019Effie Awards Ceremony<\/h3>\n<p>Le 27 septembre, le jury d\u00e9voilera les r\u00e9sultats de ses d\u00e9lib\u00e9rations et d\u00e9cernera les troph\u00e9es de bronze, d\u2019argent et d\u2019or tant convoit\u00e9s aux dossiers de communication marketing les plus efficaces, \u00e0 l\u2019impact av\u00e9r\u00e9. Le Strategic Shift Award et plusieurs Effie Media Mentions seront, par ailleurs, remis lors de cette journ\u00e9e.<\/p>\n<p>Cette ann\u00e9e encore, l\u2019\u00e9v\u00e9nement commencera par l\u2019<strong>Effie Effectiveness Forum<\/strong>, lors duquel les finalistes disposeront chacun de 10 minutes pour pr\u00e9senter leur dossier.<\/p>\n<p>Les festivit\u00e9s d\u00e9buteront plus t\u00f4t cette ann\u00e9e. \u00ab\u2009<em>Nous commencerons \u00e0 12h30, avec un lunch<\/em>\u2009\u00bb, se r\u00e9jouit <strong>Lydia Desloover<\/strong>, directrice d\u2019Effie Belgium. \u00ab\u2009<em>Un nombre particuli\u00e8rement \u00e9lev\u00e9 de dossiers sera, en effet, pr\u00e9sent\u00e9 cette ann\u00e9e et nous avons \u00e9galement pr\u00e9vu plusieurs s\u00e9quences de r\u00e9seautage suppl\u00e9mentaires.<\/em>\u2009\u00bb<\/p>\n<p>Autre nouveaut\u00e9 cette ann\u00e9e, les sessions de matchmaking organis\u00e9es par Effie et la Var : pendant l\u2019Effectiveness Forum et le cocktail d\u00eenatoire, les participants pourront s\u2019entretenir avec les laur\u00e9ats et les Effie Masters dans le lounge Var. Pour participer \u00e0 ces sessions, il est n\u00e9cessaire de s\u2019inscrire sur le site de la Var.<\/p>\n<p>L\u2019Effie Awards Ceremony se tiendra \u00e0 Docks Bruxelles. Pour en savoir plus sur le programme et les modalit\u00e9s de r\u00e9servation, surfez sur <a href=\"https:\/\/www.effiebelgium.be\/fr\/default.asp\">www.effiebelgium.be<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l\u2019approche des Effie Awards, qui se tiendront le 27 septembre \u00e0 Docks Bruxelles, Effie Belgium a d\u00e9voil\u00e9 le nom de ses finalistes. Le jury a s\u00e9lectionn\u00e9 17 dossiers.<\/p>\n","protected":false},"author":4,"featured_media":37239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[2216,9253,10226,10118,8510],"class_list":["post-37246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-effie-awards","tag-effie-effectiveness-forum-fr","tag-lydia-desloover-fr","tag-mira-de-maeyer-fr","tag-var-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>17 finalistes pour les Effie Awards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/17-finalistes-pour-les-effie-awards-2018\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"17 finalistes pour les Effie Awards\" \/>\n<meta property=\"og:description\" content=\"\u00c0 l\u2019approche des Effie Awards, qui se tiendront le 27 septembre \u00e0 Docks Bruxelles, Effie Belgium a d\u00e9voil\u00e9 le nom de ses finalistes. Le jury a s\u00e9lectionn\u00e9 17 dossiers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/17-finalistes-pour-les-effie-awards-2018\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-06T09:51:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-07T10:53:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/09\/Effie-Awards-Belgium-2018.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"478\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"@Bart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@Bart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/17-finalistes-pour-les-effie-awards-2018\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/17-finalistes-pour-les-effie-awards-2018\/\"},\"author\":{\"name\":\"@Bart\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"headline\":\"17 finalistes pour les Effie Awards\",\"datePublished\":\"2018-09-06T09:51:50+00:00\",\"dateModified\":\"2018-09-07T10:53:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/17-finalistes-pour-les-effie-awards-2018\/\"},\"wordCount\":383,\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/17-finalistes-pour-les-effie-awards-2018\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/09\/Effie-Awards-Belgium-2018.png\",\"keywords\":[\"EFFIE Awards\",\"EFFIE Effectiveness Forum\",\"Lydia Desloover\",\"Mira De Maeyer\",\"Var\"],\"articleSection\":[\"Media - fr\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/17-finalistes-pour-les-effie-awards-2018\/\",\"url\":\"https:\/\/www.mediaspecs.be\/fr\/17-finalistes-pour-les-effie-awards-2018\/\",\"name\":\"17 finalistes pour les Effie Awards\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/17-finalistes-pour-les-effie-awards-2018\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/17-finalistes-pour-les-effie-awards-2018\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/09\/Effie-Awards-Belgium-2018.png\",\"datePublished\":\"2018-09-06T09:51:50+00:00\",\"dateModified\":\"2018-09-07T10:53:59+00:00\",\"author\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/17-finalistes-pour-les-effie-awards-2018\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediaspecs.be\/fr\/17-finalistes-pour-les-effie-awards-2018\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/17-finalistes-pour-les-effie-awards-2018\/#primaryimage\",\"url\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/09\/Effie-Awards-Belgium-2018.png\",\"contentUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/09\/Effie-Awards-Belgium-2018.png\",\"width\":400,\"height\":478,\"caption\":\"Effie Awards Belgium 2018\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/17-finalistes-pour-les-effie-awards-2018\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediaspecs.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"17 finalistes pour les Effie Awards\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediaspecs.be\/#website\",\"url\":\"https:\/\/www.mediaspecs.be\/\",\"name\":\"MediaSpecs\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediaspecs.be\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\",\"name\":\"@Bart\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"caption\":\"@Bart\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"17 finalistes pour les Effie Awards","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediaspecs.be\/fr\/17-finalistes-pour-les-effie-awards-2018\/","og_locale":"fr_FR","og_type":"article","og_title":"17 finalistes pour les Effie Awards","og_description":"\u00c0 l\u2019approche des Effie Awards, qui se tiendront le 27 septembre \u00e0 Docks Bruxelles, Effie Belgium a d\u00e9voil\u00e9 le nom de ses finalistes. Le jury a s\u00e9lectionn\u00e9 17 dossiers.","og_url":"https:\/\/www.mediaspecs.be\/fr\/17-finalistes-pour-les-effie-awards-2018\/","og_site_name":"MediaSpecs","article_published_time":"2018-09-06T09:51:50+00:00","article_modified_time":"2018-09-07T10:53:59+00:00","og_image":[{"width":400,"height":478,"url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/09\/Effie-Awards-Belgium-2018.png","type":"image\/png"}],"author":"@Bart","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"@Bart","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediaspecs.be\/fr\/17-finalistes-pour-les-effie-awards-2018\/#article","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/fr\/17-finalistes-pour-les-effie-awards-2018\/"},"author":{"name":"@Bart","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"headline":"17 finalistes pour les Effie Awards","datePublished":"2018-09-06T09:51:50+00:00","dateModified":"2018-09-07T10:53:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/17-finalistes-pour-les-effie-awards-2018\/"},"wordCount":383,"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/17-finalistes-pour-les-effie-awards-2018\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/09\/Effie-Awards-Belgium-2018.png","keywords":["EFFIE Awards","EFFIE Effectiveness Forum","Lydia Desloover","Mira De Maeyer","Var"],"articleSection":["Media - fr"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.mediaspecs.be\/fr\/17-finalistes-pour-les-effie-awards-2018\/","url":"https:\/\/www.mediaspecs.be\/fr\/17-finalistes-pour-les-effie-awards-2018\/","name":"17 finalistes pour les Effie Awards","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/17-finalistes-pour-les-effie-awards-2018\/#primaryimage"},"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/17-finalistes-pour-les-effie-awards-2018\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/09\/Effie-Awards-Belgium-2018.png","datePublished":"2018-09-06T09:51:50+00:00","dateModified":"2018-09-07T10:53:59+00:00","author":{"@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"breadcrumb":{"@id":"https:\/\/www.mediaspecs.be\/fr\/17-finalistes-pour-les-effie-awards-2018\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediaspecs.be\/fr\/17-finalistes-pour-les-effie-awards-2018\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/fr\/17-finalistes-pour-les-effie-awards-2018\/#primaryimage","url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/09\/Effie-Awards-Belgium-2018.png","contentUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/09\/Effie-Awards-Belgium-2018.png","width":400,"height":478,"caption":"Effie Awards Belgium 2018"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediaspecs.be\/fr\/17-finalistes-pour-les-effie-awards-2018\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediaspecs.be\/fr\/"},{"@type":"ListItem","position":2,"name":"17 finalistes pour les Effie Awards"}]},{"@type":"WebSite","@id":"https:\/\/www.mediaspecs.be\/#website","url":"https:\/\/www.mediaspecs.be\/","name":"MediaSpecs","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediaspecs.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017","name":"@Bart","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","caption":"@Bart"}}]}},"_links":{"self":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/37246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/comments?post=37246"}],"version-history":[{"count":0,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/37246\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media\/37239"}],"wp:attachment":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media?parent=37246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/categories?post=37246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/tags?post=37246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}