{"id":37102,"date":"2018-09-05T10:13:44","date_gmt":"2018-09-05T08:13:44","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=37102"},"modified":"2018-09-05T11:17:25","modified_gmt":"2018-09-05T09:17:25","slug":"olivia-devuyst-vient-renforcer-e5-mode-en-tant-que-marketing-manager","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/olivia-devuyst-vient-renforcer-e5-mode-en-tant-que-marketing-manager\/","title":{"rendered":"Olivia Devuyst vient renforcer e5 mode en tant que Marketing Manager"},"content":{"rendered":"<p><strong>Olivia Devuyst<\/strong> rejoint les rangs d\u2019<strong>e5 mode<\/strong> en tant que Marketing Manager. Elle est charg\u00e9e du d\u00e9veloppement de la strat\u00e9gie de marketing et de communication, du volet e-commerce et du d\u00e9ploiement du syst\u00e8me CRM (customer relationship management). Devuyst dirige l\u2019\u00e9quipe de marketing de 14 personnes et doit entre autres affiner l\u2019image d\u2019e5 mode.<\/p>\n<p>En tant que Marketing Manager, Devuyst va promouvoir et positionner la marque e5 mode : la mode belge pour les plus de 40 ans actifs. La marque de mode mise pleinement sur une approche personnelle gr\u00e2ce \u00e0 une bonne connaissance du client. e5 souhaite \u00e9galement d\u00e9velopper en ligne une communaut\u00e9 familiale de clients.<\/p>\n<h3>L\u2019image d\u2019e5 mode<\/h3>\n<p>Actualiser l\u2019image d\u2019e5 mode est une t\u00e2che importante qui incombe d\u00e9sormais \u00e0 Olivia Devuyst. \u00ab <em>e5 mode a toujours l\u2019image d\u2019une cha\u00eene de magasins de v\u00eatements pour les plus de 70 ans. Nous ciblons certes un public sp\u00e9cifique, mais il s\u2019agit d\u2019hommes et de femmes de plus de 40 ans. Le d\u00e9fi majeur consiste \u00e0 changer cette id\u00e9e et \u00e0 promouvoir qui est e5 et ce que nous proposons.<\/em> \u00bb Olivia Devuyst souhaite mettre en avant les points forts aupr\u00e8s de ce public. \u00ab <em>Nous avons de nombreux atouts en main : e5 mode est une marque 100 % belge qui vend des v\u00eatements de qualit\u00e9 pour diff\u00e9rentes silhouettes et tailles \u00e0 un prix correct. e5 est la \u2018boutique\u2019 de proximit\u00e9. En ligne, nous misons sur l\u2019inspiration et l\u2019accessibilit\u00e9.<\/em> \u00bb<\/p>\n<h3>Pionnier de la carte client<\/h3>\n<p>Pour le CEO <strong>Alexander Talpe<\/strong>, le marketing est un d\u00e9fi en soi. \u00ab <em>e5 mode a grandi gr\u00e2ce au marketing direct, nous avons toujours opt\u00e9 pour une approche directe du client<\/em> \u00bb, affirme-t-il. \u00ab <em>Nous avons par exemple jou\u00e9 un r\u00f4le de pionnier dans le domaine des cartes clients. Plus de 97 % des achats des clients sont enregistr\u00e9s via la carte. Le d\u00e9fi consiste \u00e0 pr\u00e9sent \u00e0 convertir ce fichier clients en une v\u00e9ritable \u2018communaut\u00e9\u2019, en mettant l\u2019accent sur une approche locale et personnelle.<\/em> \u00bb<\/p>\n<p>e5 mode est connue pour l\u2019ambiance familiale qui r\u00e8gne dans ses magasins. \u00ab <em>Aller chez e5, c\u2019est un peu comme rentrer chez moi<\/em> \u00bb, dit Olivia Devuyst. \u00ab <em>Je souhaite pousser plus loin cette touche personnelle dans toute la strat\u00e9gie de communication : cr\u00e9er ou entretenir un lien avec le client, tout en \u00e9tant facile \u00e0 aborder et via une communication authentique.<\/em> \u00bb<\/p>\n<h3>Le parcours d\u2019Olivia Devuyst<\/h3>\n<p>Olivia Devuyst poss\u00e8de une solide exp\u00e9rience en sales et marketing. Elle a d\u00e9but\u00e9 sa carri\u00e8re comme Advertising Manager chez Roularta. Elle a aussi occup\u00e9 une fonction commerciale chez Medialaan. De plus, le secteur retail ne lui est pas inconnu. Olivia Devuyst a \u00e9t\u00e9 Marketing Manager chez Kr\u00ebfel pendant cinq ans. Au cours des cinq derni\u00e8res ann\u00e9es, elle a \u00e9t\u00e9 respectivement Marketing Manager et Brand &amp; Store Concept Manager chez ICI PARIS XL. Elle s\u2019est entre autres charg\u00e9e du branding et de la conception du nouveau concept de magasin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Olivia Devuyst rejoint les rangs d\u2019e5 mode en tant que Marketing Manager. Elle est charg\u00e9e du d\u00e9veloppement de la strat\u00e9gie de marketing et de communication, du volet e-commerce et du d\u00e9ploiement du syst\u00e8me CRM.<\/p>\n","protected":false},"author":4,"featured_media":37098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[24],"tags":[10729,10730,10731],"class_list":["post-37102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people-fr","tag-alexander-talpe-fr","tag-e5-mode-fr","tag-olivia-devuyst-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Olivia Devuyst vient renforcer e5 mode en tant que Marketing Manager<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/olivia-devuyst-vient-renforcer-e5-mode-en-tant-que-marketing-manager\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Olivia Devuyst vient renforcer e5 mode en tant que Marketing Manager\" \/>\n<meta property=\"og:description\" content=\"Olivia Devuyst rejoint les rangs d\u2019e5 mode en tant que Marketing Manager. 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