{"id":37040,"date":"2018-09-01T00:01:04","date_gmt":"2018-08-31T22:01:04","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=37040"},"modified":"2018-09-06T08:54:24","modified_gmt":"2018-09-06T06:54:24","slug":"native-advertising-creativite-crossmedia-et-content-marketing-integres","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/native-advertising-creativite-crossmedia-et-content-marketing-integres\/","title":{"rendered":"Native advertising, cr\u00e9ativit\u00e9 crossmedia et content marketing int\u00e9gr\u00e9s"},"content":{"rendered":"<p>Les annonceurs recherchent des modes de communication cr\u00e9atifs pour adresser \u00e0 leurs groupes cibles des messages cr\u00e9dibles et fiables concernant leur marque. Roularta regroupe toute son expertise dans un centre de comp\u00e9tences qui pourra ainsi \u00e9laborer des solutions globales: le <strong>Roularta Brand Studio<\/strong>.<\/p>\n<p>Le <strong>Roularta Brand Studio<\/strong> r\u00e9sulte de la fusion entre <strong>la Fabrique \u00e0 Id\u00e9es<\/strong> (la cellule cross-m\u00e9dia cr\u00e9ative de Roularta) et <strong>Roularta Custom Media<\/strong> (le d\u00e9partement marketing de contenu de Roularta).<\/p>\n<p>Le Roularta Brand Studio poss\u00e8de un portefeuille de <strong>marques m\u00e9dia nationales<\/strong> qui se pr\u00eatent \u00e0 merveille \u00e0 la communication narrative dans un environnement r\u00e9dactionnel de qualit\u00e9 o\u00f9 la brand safety est garantie. Cet environnement est marqu\u00e9, qui plus est, par des communaut\u00e9s tr\u00e8s fortes dans divers domaines (culture, business, argent, sport, cuisine, voyages, d\u00e9co, beaut\u00e9, mode, sant\u00e9\u2026), <strong>tant offline qu\u2019online<\/strong>.<\/p>\n<p>Ce nouveau Roularta Brand Studio sera dirig\u00e9 par <strong>Veerle Neyens<\/strong>. Au cours des quatre derni\u00e8res ann\u00e9es, Veerle a dirig\u00e9 la Content Advertising Team de la r\u00e9gie Sanoma.<\/p>\n<p>\u00ab <em>You have the story, we have the communities: a true love story that never ends.<\/em> \u00bb<\/p>\n<p>Pour plus d\u2019info: voir <a href=\"https:\/\/www.roulartamedia.be\/fr\/actualit%C3%A9s\/roularta-cr%C3%A9e-le-roularta-brand-studio-et-s%E2%80%99adjoint-les-services-de-veerle-neyens\">roulartamedia.be<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Roularta regroupe toute son expertise dans un centre de comp\u00e9tences qui pourra \u00e9laborer des solutions globales: le Roularta Brand Studio, qui sera dirig\u00e9 par Veerle Neyens.<\/p>\n","protected":false},"author":4,"featured_media":36465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25,24,6705],"tags":[1303,54,10637,9052,43,10639],"class_list":["post-37040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","category-people-fr","category-sponsored-fr","tag-la-fabrique-a-idees","tag-roularta-advertising-fr","tag-roularta-brand-studio-fr","tag-roularta-custom-media-fr","tag-roularta-media-group","tag-veerle-neyens-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Native advertising, cr\u00e9ativit\u00e9 crossmedia et content marketing 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