{"id":36591,"date":"2018-08-24T13:50:02","date_gmt":"2018-08-24T11:50:02","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=36591"},"modified":"2018-08-27T11:15:07","modified_gmt":"2018-08-27T09:15:07","slug":"cim-ram-analyse-ip","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/cim-ram-analyse-ip\/","title":{"rendered":"CIM RAM: analyse IP"},"content":{"rendered":"

Plus de 3.700.000 auditeurs chaque semaine<\/strong><\/p>\n

L\u2019\u00e9tude CIM RAM confirme la bonne sant\u00e9 du m\u00e9dia radio et d’IP en particulier.<\/p>\n

La radio continue \u00e0 toucher tr\u00e8s rapidement une large couverture de la population. Elle est particuli\u00e8rement efficace sur les cibles actives (18-64 ans):
\n– en Belgique francophone, la couverture quotidienne de la radio sur cette cible est de 71,3% et la couverture hebdomadaire monte \u00e0 86,0%
\n– en Belgique n\u00e9erlandophone, ces couvertures sont respectivement de 80,8% et 94,4%<\/p>\n

En Belgique francophone, pour la p\u00e9riode de mars \u00e0 juin 2018, le top 3 des parts de march\u00e9 se compose de Radio Contact, Nostalgie et Bel RTL, sur la cible commerciale des 18-64 ans. Nostalgie se hisse, pour la premi\u00e8re fois, en premi\u00e8re position sur l\u2019ensemble de la population.
\nCes trois stations sont particuli\u00e8rement performantes car elles s\u00e9duisent chacune quotidiennement plus de 500.000 auditeurs, sur la derni\u00e8re p\u00e9riode comme sur l\u2019ensemble de l\u2019ann\u00e9e.<\/p>\n

Sur la cible commerciale des 18-64 ans, le FMix Reach (compos\u00e9 de Bel RTL, Radio Contact, Nostalgie, Fun Radio, MiNT, Ch\u00e9rie et l\u2019ensemble des r\u00e9seaux provinciaux) atteint chaque semaine une couverture de 62%. Ce package permet de toucher 1.265.000 auditeurs quotidiens sur cette m\u00eame cible (et 1.637.000 en 12+). Au total, l\u2019offre d\u2019IP touche chaque semaine 58,1% de la population francophone (2.424.000 auditeurs).<\/p>\n

En Belgique n\u00e9erlandophone, Nostalgie Vlaanderen r\u00e9alise 7,5% de parts de march\u00e9 sur la cible commerciale des 18-64 ans. TOPradio confirme son retour en forme et prouve sa force avec 2,7% de parts de march\u00e9 sur les 18-34 ans. Les stations VBRO, VBRO Evergreen et Family Radio (r\u00e9seau et\/ou DAB +) r\u00e9alisent de beaux r\u00e9sultats avec chaque semaine plus de 100.000 auditeurs en 12+. L\u2019offre compl\u00e8te d\u2019IP au Nord atteint chaque semaine 1.219.000 auditeurs (22% de la population).<\/p>\n","protected":false},"excerpt":{"rendered":"

IP Belgium se r\u00e9jouit des nouveaux r\u00e9sultats du CIM et est fi\u00e8re de comptabiliser plus de 3.700.000 auditeurs chaque semaine.<\/p>\n","protected":false},"author":7,"featured_media":36592,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[10526,7584,9078],"class_list":["post-36591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-cim-ram-fr","tag-ip-belgium-fr","tag-ip-radio-fr"],"acf":[],"yoast_head":"\nCIM RAM: analyse IP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/cim-ram-analyse-ip\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CIM RAM: analyse IP\" \/>\n<meta property=\"og:description\" content=\"IP Belgium se r\u00e9jouit des nouveaux r\u00e9sultats du CIM et est fi\u00e8re de comptabiliser plus de 3.700.000 auditeurs chaque semaine.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/cim-ram-analyse-ip\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-24T11:50:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-27T09:15:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/02\/logoIP.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"298\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"@Wim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@Wim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/cim-ram-analyse-ip\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/cim-ram-analyse-ip\/\"},\"author\":{\"name\":\"@Wim\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/e7abfbc9d625b3ef13e2253554a61317\"},\"headline\":\"CIM RAM: analyse IP\",\"datePublished\":\"2018-08-24T11:50:02+00:00\",\"dateModified\":\"2018-08-27T09:15:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/cim-ram-analyse-ip\/\"},\"wordCount\":303,\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/cim-ram-analyse-ip\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/02\/logoIP.png\",\"keywords\":[\"CIM RAM\",\"IP Belgium\",\"IP Radio\"],\"articleSection\":[\"Media - 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