{"id":34776,"date":"2018-05-09T14:16:53","date_gmt":"2018-05-09T12:16:53","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=34776"},"modified":"2018-05-09T14:21:59","modified_gmt":"2018-05-09T12:21:59","slug":"luma-affine-son-organisation-interne","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/luma-affine-son-organisation-interne\/","title":{"rendered":"L\u2019UMA affine son organisation interne, Fran\u00e7ois Chaudoir sera le nouveau pr\u00e9sident"},"content":{"rendered":"<p>L\u2019UMA (United Media Agencies) est l\u2019association professionnelle des agences m\u00e9dia. Elle est compos\u00e9e de 15 agences sp\u00e9cialis\u00e9es en strat\u00e9gie m\u00e9dia et achat d\u2019espaces, d\u2019audiences, de performances et de contextes et couvre ainsi la grande majorit\u00e9 des investissements m\u00e9dias r\u00e9alis\u00e9s en Belgique.<\/p>\n<p>La mission de l\u2019UMA est de d\u00e9montrer la valeur ajout\u00e9e des agences m\u00e9dias et de les accompagner vers les \u00ab future proof business models \u00bb. Tout comme la grande majorit\u00e9 du monde du business, les agences m\u00e9dia sont en pleine transformation.<\/p>\n<p>Le nouveau pr\u00e9sident de l\u2019UMA, suite au d\u00e9part de Bruno Liesse (Carat), sera Fran\u00e7ois Chaudoir (CEO de Space depuis 2009). Il a souhait\u00e9 la mise en place d\u2019un \u00ab Bureau UMA \u00bb compos\u00e9 de Sylvie Irzi, Gino Baeck et Jos Van Campenhout. L\u2019objectif de ce nouveau Bureau UMA est de soumettre au conseil d\u2019administration les projets sur lesquels l\u2019UMA se focalisera pendant les 12 mois \u00e0 venir et de superviser la bonne r\u00e9alisation de ceux-ci.<\/p>\n<p>L\u2019UMA concentrera son activit\u00e9 sur trois commissions :<\/p>\n<ul>\n<li>Business (pilot\u00e9e par Sylvie Irzi)<\/li>\n<li>Expertise &amp; HR (pilot\u00e9e par Gino Baeck)<\/li>\n<li>Communication (pilot\u00e9e par Jos Van Campenhout)<\/li>\n<\/ul>\n<p>Au sein de chacune de ces commissions, divers projets seront men\u00e9s dans les mois \u00e0 venir :<\/p>\n<ul>\n<li>un suivi trimestriel de la qualit\u00e9 offerte par l\u2019environnement digital belge en mati\u00e8re de viewability et la justesse des targetings achet\u00e9s<\/li>\n<li>une charte pr\u00e9conisant les best practices et m\u00e9thodologies les plus efficaces et collaboratives entre annonceurs et agences m\u00e9dia dans le cadre d\u2019audits ou de comp\u00e9titions m\u00e9dia<\/li>\n<li>une refonte en profondeur du site web de visant \u00e0 en faire une plateforme publique de partage d\u2019expertises media, conjuguant les publications des agences membres<\/li>\n<li>un position paper d\u00e9crivant les atouts, nouvelles r\u00e9alit\u00e9s et p\u00f4les d\u2019expertise des agences m\u00e9dia, y compris les sujets br\u00fblants tels que le insourcing, technology adoption et mod\u00e8les de r\u00e9mun\u00e9ration<\/li>\n<li>la publication du premier \u2018observatoire des pitches\u2019, un bilan des meilleures pratiques men\u00e9es dans ce cadre des comp\u00e9titions depuis la publication de la charte<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Le nouveau pr\u00e9sident de l\u2019UMA sera Fran\u00e7ois Chaudoir de Space. Il met en place un Bureau UMA compos\u00e9 de Sylvie Irzi, Gino Baeck et Jos Van Campenhout.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6706,25],"tags":[10035,10395,1598,8582,8018,9041],"class_list":["post-34776","post","type-post","status-publish","format-standard","hentry","category-featured-fr","category-media-fr","tag-bruno-liesse-fr","tag-francois-chaudoir-fr","tag-gino-baeck","tag-jos-van-campenhout-fr","tag-sylvie-irzi-fr","tag-uma-united-media-agencies-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019UMA affine son organisation interne, Fran\u00e7ois Chaudoir sera le nouveau pr\u00e9sident<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/luma-affine-son-organisation-interne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019UMA affine son organisation interne, Fran\u00e7ois Chaudoir sera le nouveau pr\u00e9sident\" \/>\n<meta property=\"og:description\" content=\"Le nouveau pr\u00e9sident de l\u2019UMA sera Fran\u00e7ois Chaudoir de Space. 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