{"id":33591,"date":"2018-03-14T12:19:10","date_gmt":"2018-03-14T11:19:10","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=33591"},"modified":"2018-03-14T14:04:25","modified_gmt":"2018-03-14T13:04:25","slug":"les-nomines-pour-laward-ymce-strategy-2018","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/les-nomines-pour-laward-ymce-strategy-2018\/","title":{"rendered":"Les nomin\u00e9s pour l\u2019award YMCE Strategy sont connus"},"content":{"rendered":"<p>Le jeudi 8 mars, l\u2019\u00e9dition 2018 de la comp\u00e9tition <strong>YMCE Strategy<\/strong> se d\u00e9roulait dans la RTL House \u00e0 Evere. <strong>Gino Baeck<\/strong> (vice-pr\u00e9sident de l&rsquo;UMA) a accueilli les jeunes strat\u00e8ges en soulignant l\u2019importance de leur contribution au secteur. Puis, les 14 jeunes experts m\u00e9dia ont pu d\u00e9couvrir pour quel annonceur ils devraient travailler toute la journ\u00e9e. Et c&rsquo;\u00e9tait <strong>Frederic Lequeu<\/strong>, Advertising Manager chez Volkswagen Import. Il a expos\u00e9 un briefing exhaustif pour une campagne de consid\u00e9ration pour le mod\u00e8le Volkswagen Polo.<\/p>\n<p>Les 14 jeunes experts m\u00e9dia ont ensuite \u00e9t\u00e9 r\u00e9partis par deux en 7 \u00e9quipes. Ils disposaient de 5 heures pour d\u00e9velopper une strat\u00e9gie m\u00e9dia optimale. Les exercices de r\u00e9flexion strat\u00e9gique \u00e9taient ensuite pr\u00e9sent\u00e9s par les 7 duos dans des cr\u00e9neaux cons\u00e9cutifs de 12 minutes au jury YMCE, pour l\u2019occasion pr\u00e9sid\u00e9 par Frederic Lequeu, assist\u00e9 par son coll\u00e8gue <strong>Simon De Pauw<\/strong>, Digital Communication Manager chez Volkswagen Import.<\/p>\n<p>Les autres membres du jury \u00e9taient V\u00e9ronique Destaebel (IP TV), Delphine Van Kerckhove (IP Radio), Stefanie Van Snick (Var), Rudi Janssens (Var), Michel Pigneret (Bisnode), Michel Godin (Welcome Media), Val\u00e9rie Morfitis (Unilever), Tom Lema\u00eetre (Mediacom), Nicolas Beguin (Blue2Purple), Els Tielemans (Maxus), Corentin Franzin (Mindshare), Christine Brone (PHD Media) et Danny Nijs (360\u00b0 Academy).<\/p>\n<p>Le jury a nomin\u00e9 les 3 teams suivants:<\/p>\n<ul>\n<li><strong>Lauren Vansweevelt<\/strong> (Zenith) &amp; <strong>Rebecca Van Vaerenbergh<\/strong> (Blue2Purple)<\/li>\n<li><strong>Anouchka D\u2019Hertefelt<\/strong> (Mediabrands) &amp; <strong>Bernd Strauven<\/strong> (Wavemaker)<\/li>\n<li><strong>Sophie Tran<\/strong> (PHD Media) &amp; <strong>Wouter Proot<\/strong> (Mindshare)<\/li>\n<\/ul>\n<p>L\u2019UMA annoncera les laur\u00e9ats le 27 mars \u00e0 l\u2019occasion de l\u2019<a href=\"https:\/\/www.mediaspecs.be\/fr\/agenda\/uma-day-2018\/\">UMA Day<\/a>.<\/p>\n<div id=\"sconnect-is-installed\" style=\"display: none;\">2.5.0.0<\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019\u00e9dition Strategy de la comp\u00e9tition YMCE se d\u00e9roulait le jeudi 8 mars dans la RTL House \u00e0 Evere. Apr\u00e8s une exercice de r\u00e9flexion strat\u00e9gique par les 14 jeunes experts m\u00e9dia, le jury a nomin\u00e9 trois teams.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[24],"tags":[1598,9041,9608],"class_list":["post-33591","post","type-post","status-publish","format-standard","hentry","category-people-fr","tag-gino-baeck","tag-uma-united-media-agencies-fr","tag-ymce-awards-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les nomin\u00e9s pour l\u2019award YMCE Strategy sont connus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/les-nomines-pour-laward-ymce-strategy-2018\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les nomin\u00e9s pour l\u2019award YMCE Strategy sont connus\" \/>\n<meta property=\"og:description\" content=\"L\u2019\u00e9dition Strategy de la comp\u00e9tition YMCE se d\u00e9roulait le jeudi 8 mars dans la RTL House \u00e0 Evere. 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