{"id":33169,"date":"2018-03-06T23:59:53","date_gmt":"2018-03-06T22:59:53","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=33169"},"modified":"2018-03-30T10:07:06","modified_gmt":"2018-03-30T08:07:06","slug":"lydia-desloover-succede-birgit-heymans-a-la-direction-deffie","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/lydia-desloover-succede-birgit-heymans-a-la-direction-deffie\/","title":{"rendered":"Effie Belgium: Lydia Desloover succ\u00e8de Birgit Heymans"},"content":{"rendered":"<p>Depuis le 1er mars, <strong>Lydia Desloover<\/strong> a succ\u00e9d\u00e9 \u00e0 <strong>Birgit Heymans<\/strong> \u00e0 la direction d&rsquo;Effie Belgium. Birgit a, en effet, d\u00e9cid\u00e9 de donner un nouveau tournant \u00e0 sa carri\u00e8re en qualit\u00e9 de marketeer chez Bio-Planet.<\/p>\n<p>Lydia Desloover a notamment \u00e9tudi\u00e9 les sciences de la communication \u00e0 la VUB avant d&rsquo;entamer une longue carri\u00e8re dans le marketing et la communication. \u00c0 son palmar\u00e8s: Ogilvy, DMB&amp;B, Lintas, Think Media et Gutenberg\/Omnicom. Elle a \u00e9galement travaill\u00e9 chez Audiostudio Banana Radio et elle a fond\u00e9 l&rsquo;entreprise de production audio Masda\/Sonicville.<\/p>\n<p>Elle assurera l&rsquo;ensemble de la communication relative \u00e0 Effie, le bon d\u00e9roulement du d\u00e9p\u00f4t des candidatures, l&rsquo;organisation du jury ainsi que la coordination de l&rsquo;Effectiveness Forum et de la remise des Effie Awards. Elle v\u00e9hiculera \u00e9galement la mission d&rsquo;Effie via la plate-forme de contenu Effie Canal et les canaux de communication des organisations membres ACC, BAM, UMA et UBA.<\/p>\n<p>Lydia poursuivra et approfondira le processus de renouveau amorc\u00e9 par Birgit. L&rsquo;objectif\u2009? Faire en sorte qu&rsquo;Effie s&rsquo;adapte \u00e0 la transformation de l&rsquo;univers de la communication marketing, tout en mettant l&rsquo;accent sur l&rsquo;efficacit\u00e9 et le retour sur investissement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lydia Desloover a succ\u00e9d\u00e9 \u00e0 Birgit Heymans \u00e0 la direction d&rsquo;Effie Belgium. Birgit a d\u00e9cid\u00e9 de donner un nouveau tournant \u00e0 sa carri\u00e8re. Elle entre comme marketeer chez Bio-Planet.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[24],"tags":[9449,10226],"class_list":["post-33169","post","type-post","status-publish","format-standard","hentry","category-people-fr","tag-birgit-heymans-fr","tag-lydia-desloover-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Effie Belgium: Lydia Desloover succ\u00e8de Birgit Heymans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/lydia-desloover-succede-birgit-heymans-a-la-direction-deffie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Effie Belgium: Lydia Desloover succ\u00e8de Birgit Heymans\" \/>\n<meta property=\"og:description\" content=\"Lydia Desloover a succ\u00e9d\u00e9 \u00e0 Birgit Heymans \u00e0 la direction d&#039;Effie Belgium. 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