{"id":32730,"date":"2018-02-20T15:38:49","date_gmt":"2018-02-20T14:38:49","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=32730"},"modified":"2018-02-28T14:37:30","modified_gmt":"2018-02-28T13:37:30","slug":"publifer-lance-le-proof-display","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/publifer-lance-le-proof-display\/","title":{"rendered":"Publifer lance le proof of display"},"content":{"rendered":"

Publifer a achev\u00e9 en janvier la mise \u00e0 jour de l\u2019enti\u00e8ret\u00e9 des \u00e9crans digitaux dans les gares. Le nombre d\u2019\u00e9crans a augment\u00e9 de 122 \u00e0 130 \u00e9crans full HD, \u00e9quipant ainsi 5 nouvelles gares. \u00c0 pr\u00e9sent les annonceurs pourront \u00e9galement diffuser leur contenu digital dans les gares d\u2019Alost, Saint-Nicolas, Bruxelles-Schuman, Li\u00e8ge-Palais et Arlon. Les \u00e9crans digitaux offrent un potentiel de 5,7 millions de contacts par semaine, ce qui correspond \u00e0 58% de l\u2019ensemble des voyageurs ferroviaires hebdomadaires.<\/p>\n

Frederic Van Dessel, Directeur Ventes & Strat\u00e9gie: \u00ab Nous renfor\u00e7ons tant notre pr\u00e9sence dans le nord du pays avec des centres urbains tel qu\u2019Alost et Saint-Nicolas, que dans le sud avec des villes telles que Li\u00e8ge et Arlon. La gare de Li\u00e8ge-Palais donne aux voyageurs l\u2019acc\u00e8s direct \u00e0 la Place Saint-Lambert ainsi qu\u2019aux nombreuses rues commer\u00e7antes du centre de Li\u00e8ge. Grace \u00e0 Arlon, nous \u00e9largissons encore davantage notre couverture dans la province du Luxembourg, ajoutant ainsi environ 50.000 contacts par semaine. Pour finir nous avons \u00e9galement choisi d\u2019installer deux \u00e9crans digitaux dans la gare de Bruxelles-Schuman. Ceci renforce notre business premium pack, permettant ainsi de combiner du papier avec du digital dans toutes les gares \u00bb<\/em>.<\/p>\n

Les nouveaux \u00e9crans repr\u00e9sentent ce qui existe de mieux pour l\u2019instant sur le march\u00e9. Mis \u00e0 part le contenant, tout a \u00e9t\u00e9 renouvel\u00e9: des \u00e9crans enti\u00e8rement neufs, du nouveau c\u00e2blage, des nouveaux lecteurs et un syst\u00e8me de surveillance sur mesure.<\/p>\n

Tous les \u00e9crans sont reli\u00e9s via des connections \u00e0 haut d\u00e9bit au datacenter de Zaventem. Ajoutez \u00e0 cela 2x2Gbit de connexion internet et ces \u00e9crans sont pr\u00eats \u00e0 traiter du contenu en streaming.<\/p>\n

Fr\u00e9d\u00e9ric Monfort, ICT & Expert Digital: \u00ab En contr\u00f4lant le hardware et le software sur une m\u00eame plateforme, nous sommes en \u00e9tat de v\u00e9rifier si l\u2019annonce est correctement \u00e9mise par le lecteur, mais \u00e9galement si elle est bel et bien diffus\u00e9e sur l\u2019\u00e9cran. L\u00e0 o\u00f9 le march\u00e9 travaille pour l\u2019instant principalement avec du proof of play (= correctement \u00e9mis par le lecteur), nous visons plus haut en passant au proof of display (= correctement affich\u00e9 sur l\u2019\u00e9cran) \u00bb<\/em>.<\/p>\n\"\"\n","protected":false},"excerpt":{"rendered":"

Publifer a achev\u00e9 la mise \u00e0 jour de l\u2019enti\u00e8ret\u00e9 des \u00e9crans digitaux dans les gares. Le nombre d\u2019\u00e9crans a augment\u00e9 \u00e0 130 \u00e9quipant ainsi cinq nouvelles gares: Alost, Saint-Nicolas, Bruxelles-Schuman, Li\u00e8ge-Palais et Arlon.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6706,25],"tags":[7601,10182],"class_list":["post-32730","post","type-post","status-publish","format-standard","hentry","category-featured-fr","category-media-fr","tag-dooh-digital-out-of-home-fr","tag-frederic-monfort-fr"],"acf":[],"yoast_head":"\nPublifer lance le proof of display<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/publifer-lance-le-proof-display\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publifer lance le proof of display\" \/>\n<meta property=\"og:description\" content=\"Publifer a achev\u00e9 la mise \u00e0 jour de l\u2019enti\u00e8ret\u00e9 des \u00e9crans digitaux dans les gares. 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