{"id":29879,"date":"2017-11-27T10:29:36","date_gmt":"2017-11-27T09:29:36","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=29879"},"modified":"2017-11-27T17:08:21","modified_gmt":"2017-11-27T16:08:21","slug":"4-nouvelles-fonctions-chez-ipg-mediabrands-et-division-initiative","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/4-nouvelles-fonctions-chez-ipg-mediabrands-et-division-initiative\/","title":{"rendered":"Quatres nouvelles fonctions chez IPG Mediabrands et Initiative"},"content":{"rendered":"

\u00c7a bouge dans le management d\u2019IPG Mediabrands et Initiative. Tom Van Hoof devient Chief Growth Officer d\u2019IPG Mediabrands. C\u2019est Gauthier Elslander qui lui succ\u00e8de au poste de Managing Director d\u2019Initiative. Johan Putseys assumera, quant \u00e0 lui, le r\u00f4le de Chief Operations Officer, dans la structure d\u2019Initiative aux c\u00f4t\u00e9s de Gauthier Elslander.<\/p>\n

Apr\u00e8s presque six ans chez IPG Mediabrands, dont pr\u00e8s de deux ans \u00e0 la t\u00eate d’Initiative, Tom Van Hoof<\/strong> rel\u00e8ve un nouveau challenge en devenant un des hommes forts de la strat\u00e9gie de croissance des clients et du groupe IPG Mediabrands en Belgique et au Luxembourg. \u00c0 ses c\u00f4t\u00e9s, nous retrouvons Jean-Pierre Cremers<\/strong> (Commercial Director), en poste depuis 2016.<\/p>\n

Gauthier Elslander<\/strong>, 23 ans d\u2019exp\u00e9rience dans le domaine du marketing et de la communication, incarnera le nouveau positionnement d\u2019Initiative. \u00ab Dans un monde o\u00f9 les consommateurs \u00e9voluent plus vite que les marques, Inititiave ambitionne plus que jamais d\u2019aider les marques \u00e0 s\u2019ancrer dans la culture des consommateurs \u00bb<\/em>, explique Elslander. Avant de rejoindre IPG Mediabrands, il y a 5 ans, en tant que Chief Strategy & Marketing Officer, Gauthier a \u00e9t\u00e9 Strategy & Planning Director OMD et PHD, Head of Marcom chez Orange\/Base et encore European Account Director chez BBDO D\u00fcsseldorf.<\/p>\n

Le r\u00f4le de Johan Putseys<\/strong> s\u2019\u00e9tend \u00e9galement. Au service d\u2019Initiative et de ses clients depuis plus de 20 ans, il prendra la responsabilit\u00e9 des op\u00e9rations et strat\u00e9gies m\u00e9tiers pour l\u2019ensemble des \u00e9quipes et des clients d\u2019Initiative.<\/p>\n

 <\/p>\n\"IPGmedia2711\"\n","protected":false},"excerpt":{"rendered":"

Tom Van Hoof devient Chief Growth Officer d\u2019IPG Mediabrands. Gauthier Elslander lui succ\u00e8de au poste de Managing Director d\u2019Initiative. Johan Putseys assumera le r\u00f4le de COO d\u2019Initiative aux c\u00f4t\u00e9s de Gauthier Elslander.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[24],"tags":[9837,1601,8738,9839,9838,9836],"class_list":["post-29879","post","type-post","status-publish","format-standard","hentry","category-people-fr","tag-gauthier-elslander-fr","tag-initiative-media-belgium-fr","tag-ipg-mediabrands-fr","tag-jean-pierre-cremers-fr","tag-johan-putseys-fr","tag-tom-van-hoof-fr"],"acf":[],"yoast_head":"\nQuatres nouvelles fonctions chez IPG Mediabrands et Initiative<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/4-nouvelles-fonctions-chez-ipg-mediabrands-et-division-initiative\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quatres nouvelles fonctions chez IPG Mediabrands et Initiative\" \/>\n<meta property=\"og:description\" content=\"Tom Van Hoof devient Chief Growth Officer d\u2019IPG Mediabrands. Gauthier Elslander lui succ\u00e8de au poste de Managing Director d\u2019Initiative. 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