{"id":28913,"date":"2017-10-11T23:59:40","date_gmt":"2017-10-11T21:59:40","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=28913"},"modified":"2017-10-18T14:15:25","modified_gmt":"2017-10-18T12:15:25","slug":"les-marketers-the-year-2017-sont-connus-david-favest-stib-et-guy-elewaut-colruyt","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/les-marketers-the-year-2017-sont-connus-david-favest-stib-et-guy-elewaut-colruyt\/","title":{"rendered":"Marketers of the Year 2017: David Favest et Guy Elewaut"},"content":{"rendered":"<p>BAM et les magazines Trends et Trends-Tendances ont pr\u00e9sent\u00e9 ce mercredi 11 octobre la 23e \u00e9dition du Marketer of the Year, une initiative qui r\u00e9compense chaque ann\u00e9e les meilleurs cr\u00e9ateurs de campagnes de marketing.<\/p>\n<p>Du c\u00f4t\u00e9 francophone, David Favest (Marketing Director de STIB) a remport\u00e9 le troph\u00e9e. Du c\u00f4t\u00e9 n\u00e9erlandophone, le gagnant \u00e9tait Guy Elewaut (Marketing Director de Colruyt Group).<\/p>\n<p>David Favest incarne \u00e0 merveille son principal d\u00e9fi: rendre la STIB moderne et toujours plus d\u00e9sirable. En deux ans \u00e0 peine, ce directeur marketing semble y \u00eatre parvenu. \u201cJ\u2019ai mis en place une strat\u00e9gie qui repose sur quatre piliers: d\u00e9clarer notre amour pour Bruxelles, mettre le client au centre des pr\u00e9occupations, faire de la publicit\u00e9 r\u00e9ellement impactante et poser le digital comme premier moyen de communication.\u201d<\/p>\n<p>Guy Elewaut a d\u00e9but\u00e9 sa carri\u00e8re comme journaliste chez De Tijd. Neuf ans plus tard, il est entr\u00e9 au service communication de Delhaize. Il est pass\u00e9 ensuite \u00e0 la strat\u00e9gie avant d\u2019arriver au marketing. En 2013, il entre en fonction chez Colruyt. Depuis octobre 2015, il occupe le poste de directeur marketing de la formule Colruyt Meilleurs Prix.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Du c\u00f4t\u00e9 francophone, David Favest (Marketing Director de STIB) a remport\u00e9 le troph\u00e9e du Marketer of the Year 2017. Du c\u00f4t\u00e9 n\u00e9erlandophone, le gagnant \u00e9tait Guy Elewaut (Marketing Director de Colruyt Group).<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[24],"tags":[8990,9326,9333,9331],"class_list":["post-28913","post","type-post","status-publish","format-standard","hentry","category-people-fr","tag-bam-belgian-association-of-marketing-fr","tag-david-favest-fr","tag-guy-elewaut-fr","tag-marketer-of-the-year-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketers of the Year 2017: David Favest et Guy Elewaut<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/les-marketers-the-year-2017-sont-connus-david-favest-stib-et-guy-elewaut-colruyt\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketers of the Year 2017: David Favest et Guy Elewaut\" \/>\n<meta property=\"og:description\" content=\"Du c\u00f4t\u00e9 francophone, David Favest (Marketing Director de STIB) a remport\u00e9 le troph\u00e9e du Marketer of the Year 2017. 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