{"id":28061,"date":"2017-09-13T15:30:12","date_gmt":"2017-09-13T13:30:12","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=28061\/"},"modified":"2017-09-13T15:30:12","modified_gmt":"2017-09-13T13:30:12","slug":"roularta-entend-reprendre-le-mensuel-neerlandais-landleven","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/roularta-entend-reprendre-le-mensuel-neerlandais-landleven\/","title":{"rendered":"Roularta entend reprendre le mensuel n\u00e9erlandais Landleven"},"content":{"rendered":"

Roularta Media Group a l\u2019intention de racheter \u00e0 Reed Business Information le mensuel n\u00e9erlandais Landleven. La gestion du magazine sera assur\u00e9e par Senior Publications Nederland, une filiale de Roularta.<\/p>\n

Landleven est une marque multim\u00e9dia qui s\u2019adresse aux personnes vivant \u00e0 la campagne. Le magazine existe depuis 20 ans et affiche un tirage vendu de 112.000 exemplaires, dont 96.000 abonnements.<\/p>\n

Landleven respire l\u2019authenticit\u00e9, la convivialit\u00e9, le calme, la nostalgie et une atmosph\u00e8re chaleureuse. Il compte 164 pages et propose des reportages inspirants sur la vie \u00e0 la campagne: conseils jardin, recettes, animaux, nature, excursions, bricolages et bien plus encore. Les num\u00e9ros p\u00e9riodiques sont compl\u00e9t\u00e9s par une s\u00e9rie d\u2019\u00e9ditions sp\u00e9ciales.<\/p>\n

Par ailleurs, la communaut\u00e9 des amateurs de la vie au grand air est atteinte via la newsletter quotidienne, les m\u00e9dias sociaux, le site web et deux grands \u00e9v\u00e9nements par an (\u201cBeleef Landleven\u201d et \u201cLandleven Winter\u201d).<\/p>\n

Le chiffre d\u2019affaires de Landleven s\u2019\u00e9l\u00e8ve \u00e0 7,5 millions d\u2019euros. Le titre occupe 22 personnes. L\u2019int\u00e9gration de Landleven dans Senior Publications Nederland aura lieu au dernier trimestre de 2017.<\/p>\n

Dirk Oeyen, CEO de Senior Publications Nederland: \u201cRoularta a une grande affinit\u00e9 avec la communaut\u00e9 de Landleven puisqu\u2019il sert un groupe cible similaire en Belgique avec son magazine Nest. Par ailleurs, Landleven et le magazine n\u00e9erlandais Plus Magazine (qui figure aussi dans le portefeuille de Roularta) offrent une belle synergie sur le plan des annonces publicitaires et des abonnements\u201d<\/em>.<\/p>\n

Sander de Groot, Managing Director de Reed Business Information: \u201cLes activit\u00e9s de Landleven ne cadrent pas plus dans le c\u0153ur de m\u00e9tier de Reed Business Information. Par cons\u00e9quent, nous entendons c\u00e9der Landleven \u00e0 Roularta\u201d<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Roularta Media Group a l\u2019intention de racheter \u00e0 Reed Business Information le mensuel n\u00e9erlandais Landleven. La gestion du magazine sera assur\u00e9e par Senior Publications Nederland, une filiale de Roularta.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[9270,9268,9269,43,9271,9272],"class_list":["post-28061","post","type-post","status-publish","format-standard","hentry","category-media-fr","tag-dirk-oeyen-fr","tag-landleven-fr","tag-reed-business-information-fr","tag-roularta-media-group","tag-sander-de-groot-fr","tag-senior-publications-nederland-fr"],"acf":[],"yoast_head":"\nRoularta entend reprendre le mensuel n\u00e9erlandais Landleven<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/roularta-entend-reprendre-le-mensuel-neerlandais-landleven\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roularta entend reprendre le mensuel n\u00e9erlandais Landleven\" \/>\n<meta property=\"og:description\" content=\"Roularta Media Group a l\u2019intention de racheter \u00e0 Reed Business Information le mensuel n\u00e9erlandais Landleven. 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