{"id":27345,"date":"2017-08-18T11:22:27","date_gmt":"2017-08-18T09:22:27","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=27345\/"},"modified":"2017-08-18T15:11:46","modified_gmt":"2017-08-18T13:11:46","slug":"groupm-utilise-nouveaux-standards-viewability","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/groupm-utilise-nouveaux-standards-viewability\/","title":{"rendered":"GroupM utilise de nouveaux standards de viewability"},"content":{"rendered":"<p>Viewability est la mani\u00e8re de mesurer la visibilit\u00e9 d\u2019une publicit\u00e9 num\u00e9rique. GroupM applique maintenant de nouvelles normes au niveau international.<\/p>\n<p>Le groupe m\u00e9dia de Mindshare, MEC, MediaCom et Maxus veut \u00eatre transparent pour les annonceurs et prend donc l&rsquo;initiative.<\/p>\n<p>Les premi\u00e8res normes de viewability de GroupM ont \u00e9t\u00e9 lanc\u00e9es en 2014 et n&rsquo;ont trait\u00e9 que la publicit\u00e9 display et vid\u00e9o. Aujourd&rsquo;hui, ils font encore un pas en avant en mesurant \u00e9galement les annonces vid\u00e9o sur les r\u00e9seaux sociaux et les flux d\u2019actualit\u00e9.<\/p>\n<p>L&rsquo;exigence selon laquelle une publicit\u00e9 doit \u00eatre 100% visible (e<span id=\"result_box\" class=\"short_text\" lang=\"fr\"><span class=\"\">n ce qui concerne les pixels<\/span><\/span>) restera valide pour tous les formats d&rsquo;annonces num\u00e9riques. GroupM a m\u00eame resserr\u00e9 ses normes pour la publicit\u00e9 display en affirmant qu&rsquo;une banni\u00e8re doit \u00eatre affich\u00e9e au moins une seconde.<\/p>\n<p>Le communiqu\u00e9 de presse complet peut \u00eatre lu <a href=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2017\/08\/Press-release-Groupm.pdf\">ici<\/a>.<\/p>\n<p>Voici un sch\u00e9ma pratique avec les exigences requises par GroupM pour qu\u2019une publicit\u00e9 num\u00e9rique soit visible.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-27343\" src=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2017\/08\/groupm-viewability.jpg\" alt=\"\" width=\"669\" height=\"475\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Viewability est la mani\u00e8re de mesurer la visibilit\u00e9 d\u2019une publicit\u00e9 num\u00e9rique. GroupM applique maintenant de nouvelles normes au niveau international.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6706,25],"tags":[8227,9103,9162,9163,94,7595],"class_list":["post-27345","post","type-post","status-publish","format-standard","hentry","category-featured-fr","category-media-fr","tag-groupm-fr","tag-maxus-fr","tag-mec-global-fr","tag-mediacom-fr","tag-mindshare-fr","tag-viewability-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GroupM utilise de nouveaux standards de viewability<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/groupm-utilise-nouveaux-standards-viewability\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GroupM utilise de nouveaux standards de viewability\" \/>\n<meta property=\"og:description\" content=\"Viewability est la mani\u00e8re de mesurer la visibilit\u00e9 d\u2019une publicit\u00e9 num\u00e9rique. GroupM applique maintenant de nouvelles normes au niveau international.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/groupm-utilise-nouveaux-standards-viewability\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-18T09:22:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-08-18T13:11:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2017\/08\/groupm.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"674\" \/>\n\t<meta property=\"og:image:height\" content=\"193\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"@Wim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@Wim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/groupm-utilise-nouveaux-standards-viewability\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/groupm-utilise-nouveaux-standards-viewability\/\"},\"author\":{\"name\":\"@Wim\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/e7abfbc9d625b3ef13e2253554a61317\"},\"headline\":\"GroupM utilise de nouveaux standards de viewability\",\"datePublished\":\"2017-08-18T09:22:27+00:00\",\"dateModified\":\"2017-08-18T13:11:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/groupm-utilise-nouveaux-standards-viewability\/\"},\"wordCount\":180,\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/groupm-utilise-nouveaux-standards-viewability\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2017\/08\/groupm-viewability.jpg\",\"keywords\":[\"GroupM\",\"Maxus\",\"MEC Global\",\"MediaCom\",\"Mindshare\",\"viewability\"],\"articleSection\":[\"Featured\",\"Media - 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