{"id":2561,"date":"2012-08-28T10:02:07","date_gmt":"2016-09-26T13:31:06","guid":{"rendered":""},"modified":"2016-09-26T13:31:06","modified_gmt":"2016-09-26T13:31:06","slug":"njam-lance-un-tout-nouveau-format-commercial-le-contagon","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/njam-lance-un-tout-nouveau-format-commercial-le-contagon\/","title":{"rendered":"njam! lance un tout nouveau format commercial: le contagon"},"content":{"rendered":"

Le ‘contagon’ est n\u00e9 de la contraction de ‘content’ et ‘tag-on’, un petit extrait qui est montr\u00e9, plus loin dans le bloc publicitaire, apr\u00e8s la diffusion du spot commercial principal.<\/p>\n

Le contagon est un infomercial de minimum 2 minutes qui est plac\u00e9 comme tag-on direct \u00e0 un programme o\u00f9 il y a un lien fort entre le tag-on et le programme njam! qui a pr\u00e9c\u00e9d\u00e9. Par le contenu du message commercial, directement li\u00e9 \u00e0 njam!, et par la dur\u00e9e du tag-on et l’espace commercial cr\u00e9\u00e9 ainsi, l’annonceur a la possibilit\u00e9 de vendre mieux son produit et de mieux le cadrer.<\/p>\n

Il a d\u00e9j\u00e0 \u00e9t\u00e9 r\u00e9alis\u00e9 un contagon pour les Vins d’Alsace. Ces contagons seront diffus\u00e9s \u00e0 partir de septembre jusque d\u00e9cembre 2012 sur njam!, apr\u00e8s les programmes: Meesterlijke Klassiekers, Puur Oosters, Vlaanderen Kookt, Fingerfood et Schaal- en schelpdieren.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le ‘contagon’ est n\u00e9 de la contraction de ‘content’ et ‘tag-on’, un petit extrait qui est montr\u00e9, plus loin dans le bloc publicitaire, apr\u00e8s la diffusion du spot commercial principal. Le contagon est un infomercial de minimum 2 minutes qui est plac\u00e9 comme tag-on direct \u00e0 un programme o\u00f9 il y a un lien fort […]<\/p>\n","protected":false},"author":86,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[70],"class_list":["post-2561","post","type-post","status-publish","format-standard","hentry","category-media-fr","tag-tv"],"acf":[],"yoast_head":"\nnjam! lance un tout nouveau format commercial: le contagon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/njam-lance-un-tout-nouveau-format-commercial-le-contagon\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"njam! lance un tout nouveau format commercial: le contagon\" \/>\n<meta property=\"og:description\" content=\"Le ‘contagon’ est n\u00e9 de la contraction de ‘content’ et ‘tag-on’, un petit extrait qui est montr\u00e9, plus loin dans le bloc publicitaire, apr\u00e8s la diffusion du spot commercial principal. 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