{"id":25168,"date":"2017-05-15T15:32:42","date_gmt":"2017-05-15T13:32:42","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=25168\/"},"modified":"2017-05-15T16:03:40","modified_gmt":"2017-05-15T14:03:40","slug":"persgroep-advertising-et-lidl-lancent-le-nouveau-projet-video-native-foodie-files","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/persgroep-advertising-et-lidl-lancent-le-nouveau-projet-video-native-foodie-files\/","title":{"rendered":"De Persgroep et Lidl lancent le nouveau projet de vid\u00e9o native Foodie Files"},"content":{"rendered":"<p>En collaboration avec Lidl, de Persgroep Advertising pr\u00e9sente un nouveau projet de vid\u00e9o native int\u00e9grant des blogueurs culinaires: Foodie Files by You \u00e0 Table et Lidl.<\/p>\n<p>Chaque mois, des blogueurs et des influenceurs comme <a href=\"https:\/\/www.tomate-cerise.be\/\">Tomate-Cerise<\/a>, <a href=\"https:\/\/www.fouettmagic.com\/\">FouettMagic<\/a> et <a href=\"http:\/\/www.lacuisinecestsimple.com\/\">La Cuisine c\u2019est simple<\/a> partagent leurs recettes vid\u00e9o sur <a href=\"https:\/\/www.foodiefiles.be\/fr\">Foodiefiles.be<\/a>. Et pas n\u2019importe quel mois, d\u2019ailleurs, car les blogueurs s\u2019approprient ce moment de l\u2019ann\u00e9e qui s\u2019assortit le mieux \u00e0 leur style culinaire individuel. Le but de ce nouveau projet? Toucher un large public, miser \u00e0 fond sur le natif et, surtout, \u00eatre et rester original.<\/p>\n<p>Jonas Braun (Media Strategy &amp; Special Projects chez Lidl): <em>\u201cNous souhaitons injecter encore plus de cr\u00e9ativit\u00e9 dans nos recettes en faisant appel \u00e0 des blogueurs culinaires, chacun avec un regard unique sur l\u2019alimentation et la cuisine. Nous commen\u00e7ons par Carmen Van Buggenhout de\u00a0<a href=\"http:\/\/thehealthyeverafter.be\/\">The Healthy Ever After<\/a>\u201d<\/em>.<\/p>\n<p>Liesbeth Van Cauwenbergh (Content Director BrandTales): <em>\u201cMaintenant que You \u00e0 Table existe depuis un an, nous lan\u00e7ons les Foodie Files. Cette collaboration avec des influenceurs constitue un joli compl\u00e9ment au contenu culinaire que nous avons d\u00e9j\u00e0. C\u2019est la premi\u00e8re fois que nous formons un tel triangle structurel entre titre (You \u00e0 Table), partenaire (Lidl) et influenceurs (12 blogueurs culinaires). Nos surfeurs en retirent quelque chose, mais aussi les blogueurs, Lidl et You \u00e0 Table. C\u2019est une belle symbiose\u201d<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En collaboration avec Lidl, de Persgroep Advertising pr\u00e9sente un nouveau projet de vid\u00e9o native int\u00e9grant des blogueurs culinaires. Chaque mois, des blogueurs et des influenceurs partagent leurs recettes vid\u00e9o sur Foodiefiles.be. <\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[61,8806,6450,6048,6213,8807],"class_list":["post-25168","post","type-post","status-publish","format-standard","hentry","category-media-fr","tag-de-persgroep-advertising","tag-foodie-files","tag-jonas-braun","tag-lidl","tag-liesbeth-van-cauwenbergh","tag-you-a-table"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De Persgroep et Lidl lancent le nouveau projet de vid\u00e9o native Foodie Files<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/persgroep-advertising-et-lidl-lancent-le-nouveau-projet-video-native-foodie-files\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De Persgroep et Lidl lancent le nouveau projet de vid\u00e9o native Foodie Files\" \/>\n<meta property=\"og:description\" content=\"En collaboration avec Lidl, de Persgroep Advertising pr\u00e9sente un nouveau projet de vid\u00e9o native int\u00e9grant des blogueurs culinaires. 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