{"id":24616,"date":"2017-04-21T10:26:45","date_gmt":"2017-04-21T08:26:45","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=24616\/"},"modified":"2017-08-14T11:02:34","modified_gmt":"2017-08-14T09:02:34","slug":"ikea-ddb-et-initiative-sont-les-grands-gagnants-des-ooh-kings-awards","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/ikea-ddb-et-initiative-sont-les-grands-gagnants-des-ooh-kings-awards\/","title":{"rendered":"IKEA, DDB, Initiative et Rapport sont les grands gagnants des OOH Kings Awards"},"content":{"rendered":"<p>Les gagnants des OOH Kings dans les cat\u00e9gories Efficiency et Planning ont \u00e9t\u00e9 annonc\u00e9s hier soir lors du troisi\u00e8me OOH Summit.<\/p>\n<p>IKEA gagne dans toutes les cat\u00e9gories avec la campagne \u2018Store openings Mons &amp; Hasselt\u2019 en collaboration avec DDB Brussels, Initiative et Rapport.<\/p>\n<p>La troisi\u00e8me \u00e9dition de l\u2019OOH Summit, organis\u00e9e conjointement par JCDecaux et Clear Channel, s\u2019est termin\u00e9e en apoth\u00e9ose par l\u2019annonce des gagnants des deux derni\u00e8res cat\u00e9gories des OOH Kings Awards.<\/p>\n<p>Les grands gagnants de la soir\u00e9e sont sans conteste DDB Brussels, Initiative, Rapport et IKEA qui raflent l\u2019or dans les cat\u00e9gories Efficiency &amp; Planning avec des cases qualitatifs o\u00f9 efficacit\u00e9 et plus-value de l\u2019OOH dans le plan m\u00e9dia ont \u00e9t\u00e9 d\u00e9montr\u00e9es par des chiffres tr\u00e8s concrets.<\/p>\n<p>Cette campagne avait pour but d\u2019assurer le succ\u00e8s de l\u2019ouverture de magasins IKEA \u00e0 l\u2019image internationale forte dans les villes de Mons et Hasselt, o\u00f9 l\u2019identit\u00e9 locale est tr\u00e8s importante. Gr\u00e2ce \u00e0 une strat\u00e9gie m\u00e9dia de proximit\u00e9 combinant pop-up store et affichage g\u00e9o-localis\u00e9, IKEA est parvenu \u00e0 cr\u00e9er une r\u00e9elle exp\u00e9rience locale. Les ouvertures des deux points de vente ont \u00e9t\u00e9 les plus concluantes en termes de trafic depuis l\u2019implantation de la marque en Belgique. Pour rappel, cette campagne avait d\u00e9j\u00e0 \u00e9t\u00e9 couronn\u00e9e d\u2019or dans la cat\u00e9gorie Creativity.<\/p>\n<p><strong>Les gagnants Efficiency sont:<\/strong><br \/>\n\u2022\u00a0\u00a0 \u00a0GOLD : Initiative, Rapport &amp; DDB Brussels pour IKEA \u2018Opening Mons\/Hasselt\u2019<br \/>\n\u2022\u00a0\u00a0 \u00a0SILVER: Maxus, Kinetic &amp; LDV United pour Vlaamse Overheid \u2018Make a Mess &#8211; Indevuilbak\u2019<br \/>\n\u2022\u00a0\u00a0 \u00a0BRONZE: Initiative, Rapport &amp; DDB Brussels pour IKEA \u2018Nap\u00e9ca\u2019<\/p>\n<p><strong>Les gagnants Planning sont:<\/strong><br \/>\n\u2022\u00a0\u00a0 \u00a0GOLD: Initiative, Rapport &amp; DDB Brussels pour IKEA \u2018Opening Mons\/Hasselt\u2019<br \/>\n\u2022\u00a0\u00a0 \u00a0SILVER: Mindshare &amp; Kinetic pour Unilever \u2018#goodbyeserious &#8211; Ola\u2019<br \/>\n\u2022\u00a0\u00a0 \u00a0BRONZE: Mediaplus, The Manifest &amp; Outsight pour Zipcar \u2018Car Sharing Campaign &#8211; Launch Brussels\u2019<\/p>\n<p>En plus de leurs couronnes en or, les grands gagnants des deux cat\u00e9gories remportent chacun un ticket-duo pour assister aux Cannes Lions en juin.<\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-24619\" src=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2017\/04\/ooh-kings-ikea.png\" alt=\"\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Les gagnants des OOH Kings dans les cat\u00e9gories Efficiency et Planning ont \u00e9t\u00e9 annonc\u00e9s lors de l\u2019OOH Summit. IKEA gagne dans toutes les cat\u00e9gories avec la campagne \u2018Store openings Mons &#038; Hasselt\u2019 en collaboration avec DDB, Initiative et Rapport.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[8381,4338,1601,8378,8379],"class_list":["post-24616","post","type-post","status-publish","format-standard","hentry","category-media-fr","tag-ddb-brussels-fr","tag-ikea","tag-initiative-media-belgium-fr","tag-ooh-kings-awards-fr","tag-ooh-summit-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IKEA, DDB, Initiative et Rapport sont les grands gagnants des OOH Kings Awards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/ikea-ddb-et-initiative-sont-les-grands-gagnants-des-ooh-kings-awards\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IKEA, DDB, Initiative et Rapport sont les grands gagnants des OOH Kings Awards\" \/>\n<meta property=\"og:description\" content=\"Les gagnants des OOH Kings dans les cat\u00e9gories Efficiency et Planning ont \u00e9t\u00e9 annonc\u00e9s lors de l\u2019OOH Summit. 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