{"id":241622,"date":"2025-09-04T16:38:20","date_gmt":"2025-09-04T14:38:20","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=241622"},"modified":"2025-09-05T16:43:29","modified_gmt":"2025-09-05T14:43:29","slug":"tova-loutil-du-cim-qui-rend-les-campagnes-video-plus-transparentes","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/tova-loutil-du-cim-qui-rend-les-campagnes-video-plus-transparentes\/","title":{"rendered":"ToVA : l\u2019outil du CIM qui rend les campagnes vid\u00e9o plus transparentes"},"content":{"rendered":"<p data-start=\"53\" data-end=\"449\"><strong data-start=\"53\" data-end=\"87\">Total Video Advertising (ToVA)<\/strong> est l\u2019outil de r\u00e9f\u00e9rence du <strong>CIM<\/strong> pour mesurer et planifier strat\u00e9giquement les campagnes vid\u00e9o, aussi bien en ligne qu\u2019\u00e0 la t\u00e9l\u00e9vision. Gr\u00e2ce au planificateur <strong>Total Video Advertising<\/strong>, les annonceurs et agences m\u00e9dias disposent d\u2019une vue compl\u00e8te de la port\u00e9e et de l\u2019impact sur tous les \u00e9crans, ce qui leur permet de mieux piloter et optimiser leurs campagnes.<\/p>\n<h3 data-start=\"451\" data-end=\"482\">Comment fonctionne ToVA ?<\/h3>\n<p data-start=\"483\" data-end=\"721\"><strong>Robin Florin, <\/strong>Media Director chez CIM, explique le fonctionnement de ToVa dans une vid\u00e9o. Elle montre comment comparer les GRP et les impressions afin de tirer le meilleur parti de la port\u00e9e des campagnes vid\u00e9o.<\/p>\n<p><iframe loading=\"lazy\" title=\"Hoe vergelijk je TV-GRP\u2019s met online impressies?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/JwtU3l3hSjo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p data-start=\"723\" data-end=\"1124\">ToVA combine les donn\u00e9es t\u00e9l\u00e9vis\u00e9es du <strong>panel TAM<\/strong> et les donn\u00e9es digitales du <strong>panel DAM <\/strong>dans la <strong data-start=\"872\" data-end=\"897\">Cross Platform Survey<\/strong>. Au cours de ce processus, des contr\u00f4les approfondis sont effectu\u00e9s : les donn\u00e9es TAM et DAM sont d\u2019abord compar\u00e9es s\u00e9par\u00e9ment aux donn\u00e9es cross-platform avant d\u2019\u00eatre fusionn\u00e9es, garantissant ainsi une vision globale fiable.<\/p>\n<p data-start=\"1126\" data-end=\"1173\">Qu\u2019est-ce que cela signifie en pratique ?<em>\u00a0\u00ab En combinant les donn\u00e9es TV et online, on peut comparer directement les GRP et les impressions et ainsi exploiter au maximum la port\u00e9e des campagnes \u00bb<\/em>, explique Florin.<\/p>\n<h3 data-start=\"1348\" data-end=\"1394\">D\u00e9couvrez les retours des professionnels<\/h3>\n<p data-start=\"1395\" data-end=\"1662\">Comment les agences m\u00e9dias et les \u00e9diteurs utilisent-ils ToVA au quotidien ? <a href=\"https:\/\/www.cim.be\/fr\/ToVA\">Sur le site du CIM,<\/a> une s\u00e9rie de vid\u00e9os donne la parole \u00e0 ces professionnels, qui partagent leurs exp\u00e9riences et leurs insights, de la planification \u00e0 l\u2019optimisation des campagnes vid\u00e9o.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ToVA, l\u2019outil du CIM pour les campagnes vid\u00e9o TV et online, offre aux annonceurs et agences une vision claire du reach et de l\u2019impact. Dans une s\u00e9rie vid\u00e9o, des pros expliquent comment optimiser GRP et impressions.<\/p>\n","protected":false},"author":41,"featured_media":216420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[7098,23057,19145,18825,21492],"class_list":["post-241622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-cim-fr","tag-cim-dam-fr","tag-cim-tam-fr","tag-total-video-advertising-planner-fr","tag-robin-florin-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ToVA : l\u2019outil du CIM qui rend les campagnes vid\u00e9o plus transparentes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/tova-loutil-du-cim-qui-rend-les-campagnes-video-plus-transparentes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ToVA : l\u2019outil du CIM qui rend les campagnes vid\u00e9o plus transparentes\" \/>\n<meta property=\"og:description\" content=\"ToVA, l\u2019outil du CIM pour les campagnes vid\u00e9o TV et online, offre aux annonceurs et agences une vision claire du reach et de l\u2019impact. 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