{"id":241339,"date":"2025-09-01T12:42:01","date_gmt":"2025-09-01T10:42:01","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=241339"},"modified":"2025-09-02T11:33:18","modified_gmt":"2025-09-02T09:33:18","slug":"eric-van-der-haegen-est-nomme-responsable-de-la-regie-interne","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/eric-van-der-haegen-est-nomme-responsable-de-la-regie-interne\/","title":{"rendered":"Eric van der Haegen est nomm\u00e9 responsable de la r\u00e9gie interne"},"content":{"rendered":"<p><strong>AutoScout24<\/strong> a d\u00e9cid\u00e9 de prendre enti\u00e8rement en charge la commercialisation de son espace publicitaire num\u00e9rique en Belgique et au Luxembourg. Le contrat avec la r\u00e9gie externe <strong>ProduPress<\/strong> a \u00e9t\u00e9 r\u00e9sili\u00e9 fin juin. \u00c0 compter de ce jour, la vente des campagnes directes (IO) et programmatiques sera organis\u00e9e en interne.<\/p>\n<p>Afin de mener \u00e0 bien cette transition strat\u00e9gique, AutoScout24 accueille <strong>Eric van der Haegen<\/strong> en tant que responsable du lancement de la r\u00e9gie interne et interlocuteur privil\u00e9gi\u00e9 pour toutes les campagnes m\u00e9dias sur le march\u00e9 belge.<\/p>\n<p>Fort de plus de 17 ans d&rsquo;exp\u00e9rience dans les m\u00e9dias num\u00e9riques, tant en Belgique qu&rsquo;\u00e0 l&rsquo;international, Eric apporte une solide expertise en mati\u00e8re de publicit\u00e9, de donn\u00e9es et de technologie. Il a d\u00e9j\u00e0 lanc\u00e9 avec succ\u00e8s la r\u00e9gie belge de <strong>Targetspot<\/strong>.<\/p>\n<p>AutoScout24.be est l&rsquo;un des sites automobiles les plus visit\u00e9s en Belgique, avec plus de 2,6 million de visiteurs uniques par mois et plus de 11 millions de sessions par mois. Avec cette nouvelle structure, AutoScout24 souhaite se rapprocher encore davantage du march\u00e9 belge, offrir plus de flexibilit\u00e9 et \u00e9tablir une collaboration directe avec les agences et les annonceurs.<\/p>\n<p><em>\u00ab Ce r\u00f4le me donne l\u2019opportunit\u00e9 de me rapprocher du march\u00e9 belge et d\u2019avoir de v\u00e9ritables \u00e9changes avec les annonceurs et les agences. En collaborant directement, on comprend plus rapidement ce qui se passe sur le terrain et quelles solutions font r\u00e9ellement la diff\u00e9rence. Je souhaite utiliser ces connaissances pour rendre les campagnes non seulement plus efficaces, mais aussi plus cr\u00e9atives. Ensemble, nous renfor\u00e7ons la valeur d\u2019AutoScout24.be en tant que plateforme et nous assurons que les annonceurs voient des r\u00e9sultats concrets de leur investissement \u00bb<\/em>, conclut Eric van der Haegen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AutoScout24 a d\u00e9cid\u00e9 de prendre enti\u00e8rement en charge la commercialisation de son espace publicitaire num\u00e9rique en Belgique et au Luxembourg. La vente des campagnes directes (IO) et programmatiques sera organis\u00e9e en interne.<\/p>\n","protected":false},"author":31,"featured_media":241337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[14636,15171,9069,9143],"class_list":["post-241339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-autoscout24-fr","tag-eric-van-der-haegen-fr","tag-produpress-fr","tag-targetspot-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eric van der Haegen est nomm\u00e9 responsable de la r\u00e9gie interne<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/eric-van-der-haegen-est-nomme-responsable-de-la-regie-interne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eric van der Haegen est nomm\u00e9 responsable de la r\u00e9gie interne\" \/>\n<meta property=\"og:description\" content=\"AutoScout24 a d\u00e9cid\u00e9 de prendre enti\u00e8rement en charge la commercialisation de son espace publicitaire num\u00e9rique en Belgique et au Luxembourg. 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