{"id":240756,"date":"2025-08-22T10:41:34","date_gmt":"2025-08-22T08:41:34","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=240756"},"modified":"2025-08-22T14:33:20","modified_gmt":"2025-08-22T12:33:20","slug":"var-presente-leffet-var","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/var-presente-leffet-var\/","title":{"rendered":"VAR pr\u00e9sente \u00ab l&rsquo;effet VAR \u00bb"},"content":{"rendered":"<p>Parall\u00e8lement \u00e0 la pr\u00e9sentation d&rsquo;automne de la <strong>VRT<\/strong>, <strong>VAR<\/strong> a pr\u00e9sent\u00e9 son nouveau positionnement, <strong>\u00ab l&rsquo;effet VAR \u00bb<\/strong>, \u00e0 ses partenaires et parties prenantes.<\/p>\n<p>Ce concept souligne l&rsquo;importance du m\u00e9dia et de la marque m\u00e9diatique dans lesquels une marque est pr\u00e9sente pour l&rsquo;efficacit\u00e9 de la communication. Les marques m\u00e9diatiques au sein de VAR, en particulier VRT, b\u00e9n\u00e9ficient d&rsquo;une grande attention de la part du public, ce qui contribue directement \u00e0 l&rsquo;impact de la marque des annonceurs.<\/p>\n<p><strong>L&rsquo;effet VAR<\/strong> se traduit par l&rsquo;activation des marques via la t\u00e9l\u00e9vision, la vid\u00e9o, la radio, l&rsquo;audio, les podcasts et les \u00e9v\u00e9nements, avec un contenu qui attire l&rsquo;attention, est largement visible et reste plus longtemps dans les esprits. Cet effet amplificateur s&rsquo;\u00e9tend \u00e0 l&rsquo;ensemble du funnel de la marque et garantit une exp\u00e9rience de marque optimale :<\/p>\n<p style=\"padding-left: 40px;\">1,2 fois plus d&rsquo;<strong>auditeurs<\/strong> attentifs<\/p>\n<p style=\"padding-left: 40px;\">1,3 fois plus de <strong>t\u00e9l\u00e9spectateurs<\/strong> attentifs<\/p>\n<p style=\"padding-left: 40px;\">1,7 fois plus de <strong>consid\u00e9ration pour la marque<\/strong> et de <strong>visites sur le web<\/strong> avec la <strong>radio VRT<\/strong><\/p>\n<p style=\"padding-left: 40px;\">2 fois plus de consid\u00e9ration pour la marque et 2,1 fois plus de visites sur le web via VRT 1<\/p>\n<p style=\"padding-left: 40px;\">Jusqu&rsquo;\u00e0 <strong>90% des t\u00e9l\u00e9spectateurs, auditeurs et visiteurs<\/strong> des \u00e9v\u00e9nements anim\u00e9s sont activ\u00e9s.<\/p>\n<p>\u00ab <em>VRT et VAR sont pr\u00e9sents partout. Nous veillons \u00e0 ce que les marques soient pr\u00e9sentes partout et nous nous effor\u00e7ons constamment d&rsquo;aller bien au-del\u00e0 d&rsquo;un simple contact \u00e9ph\u00e9m\u00e8re avec le consommateur<\/em> \u00bb, explique <strong>Alex Thor\u00e9<\/strong>, CEO de VAR.<\/p>\n<p>Le positionnement se r\u00e9sume en trois points cl\u00e9s :<\/p>\n<ul>\n<li><strong>Plus d&rsquo;attention<\/strong><\/li>\n<li><strong>Plus de marque<\/strong><\/li>\n<li><strong>Plus de mission<\/strong><\/li>\n<\/ul>\n<p>Le lancement de \u00ab l&rsquo;effet VAR \u00bb a \u00e9t\u00e9 soutenu par une vaste campagne B2B sur LinkedIn, gr\u00e2ce \u00e0 laquelle VAR renforce son nouveau positionnement et informe les annonceurs de l&rsquo;impact unique de ses marques m\u00e9diatiques.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>VAR pr\u00e9sente \u00ab l&rsquo;effet VAR \u00bb : gr\u00e2ce \u00e0 la VRT, les marques b\u00e9n\u00e9ficient d&rsquo;une activation large et durable \u00e0 la t\u00e9l\u00e9vision, \u00e0 la radio, dans les vid\u00e9os, les podcasts et les \u00e9v\u00e9nements, pour plus d&rsquo;attention, plus de marque et plus de mission.<\/p>\n","protected":false},"author":25,"featured_media":240737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[9518,22919,8510,8265],"class_list":["post-240756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-alex-thore-fr","tag-rentree-2025","tag-var-fr","tag-vrt-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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