Le jury qui d\u00e9cernera cette ann\u00e9e les Belgian Marketing Awards a \u00e9t\u00e9 <\/b>constitu\u00e9. Il compte treize membres et sera pr\u00e9sid\u00e9 par Lies Eeckman, Managing Director de <\/b>Polestar Belgique & Luxembourg.<\/b><\/p>\n
Cet \u00e9t\u00e9 et \u00e0 l\u2019automne, les organisations professionnelles ACC<\/strong>, BABM<\/strong>, BAM<\/strong>, BMMA<\/strong>, CUBE<\/strong>, UBA <\/strong>et UMA<\/strong> partiront \u00e0 la recherche des laur\u00e9ats dans trois cat\u00e9gories : Belgian Marketing Company of the Year, Young Belgian Marketing Company of the Year et Marketing Leader(ship) of the Year. Ces trois distinctions seront remises dans le cadre des Belgian Marketing Awards<\/strong>.<\/p>\n Les gagnants seront choisis par un jury de treize experts issus des agences, des annonceurs et du monde acad\u00e9mique. Lies Eeckman<\/strong>, Managing Director de Polestar Belgique & Luxembourg, accompagnera le jury tout au long du processus de s\u00e9lection. \u00ab Pour moi, le marketing est une combinaison de logique et de magie \u00bb<\/em>, a-t-elle d\u00e9clar\u00e9 r\u00e9cemment. \u00ab Je me laisserai s\u00e9duire par les campagnes qui auront su combiner intelligemment ces deux aspects, en veillant \u00e0 ce qu\u2019ils m\u00e8nent ensemble aux r\u00e9sultats escompt\u00e9s. \u00bb<\/em><\/p>\n Aux c\u00f4t\u00e9s de Lies Eeckman, le jury rassemble douze autres experts, \u00e0 savoir Evert Vermeire<\/strong> (Mortierbrigade), Griet Demasure<\/strong> (Unilever), Kris Michiels<\/strong> (Loterie Nationale), Hugues Rey<\/strong> (Havas), Eddy Cremers<\/strong> (Ipsos), Andy van Hassel<\/strong> (Brasserie de Brabander) et Dhan Claes<\/strong> (Semetis). Ils seront rejoints par les laur\u00e9ats des Belgian Marketing Awards 2024 : Cyriel Van Steen<\/strong> (Just Russel), Katrien Herwege<\/strong> (Eneco Belgium) et Valerie Morfitis<\/strong> (anciennement Unilever). Les universitaires Els Breugelmans<\/strong> (KU Leuven) et Virginie Bruneau<\/strong> (ULB) compl\u00e8tent la liste.<\/p>\n","protected":false},"excerpt":{"rendered":" Le jury qui d\u00e9cernera cette ann\u00e9e les Belgian Marketing Awards a \u00e9t\u00e9 constitu\u00e9. Il compte treize membres et sera pr\u00e9sid\u00e9 par Lies Eeckman, Managing Director de Polestar Belgique & Luxembourg.<\/p>\n","protected":false},"author":31,"featured_media":240587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[24],"tags":[10264,21526,16558,8990,9062,10450,22939,18353,22934,22945,21483,21484,1599,22940,13276,9662,14656,9041,9153,17649],"class_list":["post-240578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people-fr","tag-acc-fr","tag-andy-van-hassel-fr","tag-babm-fr","tag-bam-belgian-association-of-marketing-fr","tag-bmma-fr","tag-cube-consumer-understanding-belgium-fr","tag-cyriel-van-steen-fr","tag-dhan-claes-fr","tag-eddy-cremers","tag-els-breugelmans-fr","tag-evert-vermeire-fr","tag-griet-demasure-fr","tag-hugues-rey","tag-katrien-herwege","tag-kris-michiels-fr","tag-lies-eeckman-fr","tag-uba-united-brands-association-fr","tag-uma-united-media-agencies-fr","tag-valerie-morfitis-fr","tag-virginie-bruneau-fr"],"acf":[],"yoast_head":"\n