{"id":240302,"date":"2025-08-08T00:13:12","date_gmt":"2025-08-07T22:13:12","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=240302"},"modified":"2025-08-11T11:38:22","modified_gmt":"2025-08-11T09:38:22","slug":"marketing-efficace-et-kpi-au-coeur-de-luba-media-date","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/marketing-efficace-et-kpi-au-coeur-de-luba-media-date\/","title":{"rendered":"Marketing efficace et KPI au c\u0153ur de l\u2019UBA Media Date"},"content":{"rendered":"<p data-start=\"42\" data-end=\"252\">Comme chaque ann\u00e9e, <strong>l\u2019UBA<\/strong> organise l&rsquo;<strong>UBA Media Date<\/strong> lors de la derni\u00e8re semaine d\u2019ao\u00fbt. Cette ann\u00e9e, l\u2019\u00e9v\u00e9nement aura lieu le mardi 26 ao\u00fbt \u00e0 Dolce La Hulpe, le m\u00eame jour que l&rsquo;<strong>UMA Get Together.<\/strong><\/p>\n<p data-start=\"254\" data-end=\"442\">L&rsquo;UBA Media Date propose un programme sp\u00e9cialement con\u00e7u pour les annonceurs, offrant des outils concrets pour utiliser les budgets m\u00e9dias de mani\u00e8re plus intelligente et plus efficace.<\/p>\n<h3 data-start=\"444\" data-end=\"489\">De la strat\u00e9gie \u00e0 la croissance durable<\/h3>\n<p data-start=\"490\" data-end=\"808\">Comment le marketing peut-il contribuer aux r\u00e9sultats de l\u2019entreprise en p\u00e9riode de budgets r\u00e9duits et de canaux m\u00e9dias fragment\u00e9s ? Des experts internationaux partageront des conseils pratiques sur ce qui fonctionne r\u00e9ellement en mati\u00e8re de m\u00e9dias et de marketing, et sur la mani\u00e8re d\u2019optimiser les investissements.<\/p>\n<p data-start=\"810\" data-end=\"1037\">Au-del\u00e0 des strat\u00e9gies et des KPI, l\u2019\u00e9v\u00e9nement met l\u2019accent sur l\u2019importance d\u2019une <strong>culture de l\u2019efficacit\u00e9<\/strong> \u2013 ancr\u00e9e dans les \u00e9quipes, les processus et le leadership \u2013 comme fondement d\u2019une croissance durable et mesurable.<\/p>\n<h3 data-start=\"1039\" data-end=\"1057\">Au programme<\/h3>\n<p data-start=\"1060\" data-end=\"1220\"><strong>Mats R\u00f6nne,<\/strong> strat\u00e8ge su\u00e9dois de r\u00e9f\u00e9rence en mati\u00e8re d\u2019efficacit\u00e9, pr\u00e9sentera les 36 KPI essentiels qui constituent la base d\u2019un marketing performant.<\/p>\n<p data-start=\"1223\" data-end=\"1356\"><strong>Andrew Tindall<\/strong> de System1 expliquera pourquoi la coh\u00e9rence est plus importante que l\u2019innovation pour d\u00e9velopper les marques.<\/p>\n<p data-start=\"1359\" data-end=\"1527\">Professeure <strong>Magda Nenycz-Thiel<\/strong> de l&rsquo;institut Ehrenberg-Bass montrera comment une approche fond\u00e9e sur les preuves permet d\u2019investir plus intelligemment en marketing.<\/p>\n<p data-start=\"1359\" data-end=\"1527\">Enfin, un d\u00e9bat avec <strong>Sorin Patilinet<\/strong> de chez PepsiCo explorera comment les donn\u00e9es, la cr\u00e9ativit\u00e9 et la science se combinent pour faire du marketing un v\u00e9ritable moteur de croissance au sein des conseils d\u2019administration.<\/p>\n<p data-start=\"1750\" data-end=\"1818\">Plus d\u2019informations sont disponibles dans l\u2019<a href=\"https:\/\/www.mediaspecs.be\/fr\/agenda\/uba-media-date-2025-summer\/\">agenda MediaSpecs.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019UBA Media Date aura lieu le 26 ao\u00fbt \u00e0 Dolce La Hulpe. Experts internationaux y partageront strat\u00e9gies, KPI et bonnes pratiques pour optimiser budgets m\u00e9dias et marketing, favoriser coh\u00e9rence et croissance durable.<\/p>\n","protected":false},"author":41,"featured_media":238063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6706,25],"tags":[22853,22852,22851,14656,12812,15535],"class_list":["post-240302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","category-media-fr","tag-andrew-tindall-fr","tag-magda-nenycz-thiel-fr","tag-mats-ronne-fr","tag-uba-united-brands-association-fr","tag-uba-media-date-fr","tag-uma-get-together-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing efficace et KPI au c\u0153ur de l\u2019UBA Media Date<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/marketing-efficace-et-kpi-au-coeur-de-luba-media-date\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing efficace et KPI au c\u0153ur de l\u2019UBA Media Date\" \/>\n<meta property=\"og:description\" content=\"L\u2019UBA Media Date aura lieu le 26 ao\u00fbt \u00e0 Dolce La Hulpe. 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