{"id":240286,"date":"2025-08-08T12:07:26","date_gmt":"2025-08-08T10:07:26","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=240286"},"modified":"2025-08-11T14:27:06","modified_gmt":"2025-08-11T12:27:06","slug":"havas-enregistre-une-forte-croissance-et-renforce-sa-strategie-dinnovation-au-premier-semestre-2025","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/havas-enregistre-une-forte-croissance-et-renforce-sa-strategie-dinnovation-au-premier-semestre-2025\/","title":{"rendered":"Havas enregistre une forte croissance et renforce sa strat\u00e9gie d\u2019innovation au premier semestre 2025"},"content":{"rendered":"<p data-start=\"42\" data-end=\"358\"><strong>Havas<\/strong> affiche une solide performance au premier semestre 2025, avec une croissance organique de 2,3% et une hausse de 8,3% de l\u2019EBIT ajust\u00e9 par rapport \u00e0 la m\u00eame p\u00e9riode l\u2019an dernier. Le chiffre d\u2019affaires net a atteint 1,346 milliard d&rsquo;euro, avec une acc\u00e9l\u00e9ration de la croissance au deuxi\u00e8me trimestre (+2,6%).<\/p>\n<p data-start=\"360\" data-end=\"529\">Havas attribue cette progression \u00e0 de nouveaux contrats clients, \u00e0 des investissements dans l\u2019intelligence artificielle et \u00e0 de bons r\u00e9sultats en Am\u00e9rique du Nord.<\/p>\n<p data-start=\"531\" data-end=\"601\">Le CEO <strong>Yannick Bollor\u00e9<\/strong> a soulign\u00e9 l\u2019importance de l\u2019innovation : <em>\u00ab\u00a0Notre plateforme mondiale Converged.AI, qui int\u00e8gre l\u2019intelligence artificielle dans l\u2019ensemble des processus m\u00e9tier, produit d\u00e9sormais des r\u00e9sultats tangibles. Elle renforce notre cr\u00e9ativit\u00e9 et nous permet de mieux servir nos clients \u00e0 l\u2019\u00e9chelle mondiale.\u00a0\u00bb<\/em><\/p>\n<h3 data-start=\"870\" data-end=\"1287\">Croissance externe et diff\u00e9rences r\u00e9gionales<\/h3>\n<p data-start=\"870\" data-end=\"1287\">Outre la croissance organique, Havas a poursuivi sa strat\u00e9gie d\u2019acquisitions, avec cinq nouvelles agences, dont <strong>Channel<\/strong> Bakers (sp\u00e9cialiste du e-commerce aux \u00c9tats-Unis) et <strong>Don<\/strong> (une agence cr\u00e9ative de premier plan en Argentine). De nouveaux partenariats ont \u00e9galement \u00e9t\u00e9 conclus, notamment avec la plateforme d\u2019IA <strong>Ostro<\/strong> et l\u2019institut d\u2019\u00e9tudes de march\u00e9 <strong>YouGov.<\/strong><\/p>\n<p data-start=\"1289\" data-end=\"1508\">Les performances r\u00e9gionales sont solides en Am\u00e9rique du Nord (+3,9% de croissance organique) et stables en Europe (+1,3%), tandis que la r\u00e9gion Asie-Pacifique &amp; Afrique reste confront\u00e9e \u00e0 des d\u00e9fis (-1,8%).<\/p>\n<h3 data-start=\"1510\" data-end=\"1963\">Perspectives et objectifs de croissance 2025-2028<\/h3>\n<p data-start=\"1510\" data-end=\"1963\">Pour 2025, Havas confirme viser une croissance organique du chiffre d\u2019affaires de plus de 2% par rapport \u00e0 2024, avec une marge d\u2019EBIT ajust\u00e9 comprise entre 12,5% et 13,5% et un taux de distribution de dividende autour de 40%. \u00c0 moyen terme, d\u2019ici 2028, le groupe ambitionne une marge d\u2019EBIT ajust\u00e9 de 14% \u00e0 15%, avec un dividende maintenu autour de 40%. Comme l\u2019affirme Havas : \u00ab\u00a0<em>Notre force strat\u00e9gique et le talent de nos \u00e9quipes constituent la base d\u2019une croissance durable, m\u00eame en p\u00e9riode difficile.\u00a0\u00bb<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Havas affiche 2,3% de croissance organique au S1 2025, port\u00e9e par l\u2019Am\u00e9rique du Nord et des acquisitions strat\u00e9giques. Objectif : +2% et marge EBIT jusqu\u2019\u00e0 13,5 % sur l\u2019ann\u00e9e.<\/p>\n","protected":false},"author":41,"featured_media":240282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[9087,102,22908],"class_list":["post-240286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-havas-media-fr","tag-havas-media-belgium","tag-yannick-bollore-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Havas enregistre une forte croissance et renforce sa strat\u00e9gie d\u2019innovation au premier semestre 2025<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/havas-enregistre-une-forte-croissance-et-renforce-sa-strategie-dinnovation-au-premier-semestre-2025\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Havas enregistre une forte croissance et renforce sa strat\u00e9gie d\u2019innovation au premier semestre 2025\" \/>\n<meta property=\"og:description\" content=\"Havas affiche 2,3% de croissance organique au S1 2025, port\u00e9e par l\u2019Am\u00e9rique du Nord et des acquisitions strat\u00e9giques. 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