{"id":240184,"date":"2025-08-08T00:18:35","date_gmt":"2025-08-07T22:18:35","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=240184"},"modified":"2025-08-11T11:35:50","modified_gmt":"2025-08-11T09:35:50","slug":"uma-get-together-2025-avec-un-accent-sur-lefficacite-du-marketing-et-lexpertise-des-medias-locaux","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/uma-get-together-2025-avec-un-accent-sur-lefficacite-du-marketing-et-lexpertise-des-medias-locaux\/","title":{"rendered":"UMA Get Together : Avec un accent sur l\u2019efficacit\u00e9 marketing et l\u2019expertise des m\u00e9dias locaux"},"content":{"rendered":"

Le mardi 26 ao\u00fbt, Dolce La Hulpe accueillera la quatri\u00e8me \u00e9dition de l’UMA Get Together, organis\u00e9e en collaboration avec l’UBA Media Date, la journ\u00e9e d\u2019inspiration annuelle du secteur belge des m\u00e9dias. En partenariat avec l\u2019UBA, un panel de conf\u00e9renciers de renomm\u00e9e internationale a \u00e9t\u00e9 r\u00e9uni : Magda Nenycz-Thiel, Mats R\u00f6nne et Andrew Tindall partageront leur vision.<\/strong><\/p>\n

Le jeune Britannique Andrew Tindall<\/strong>, fort de son expertise en marketing, donn\u00e9es et innovation, plaidera avec passion pour la coh\u00e9rence. Mats R\u00f6nne<\/strong>, expert su\u00e9dois en efficacit\u00e9 m\u00e9dia et concepteur du c\u00e9l\u00e8bre Effectiveness System<\/em> (un ensemble de 36 KPI cl\u00e9s), pr\u00e9sentera sa m\u00e9thode en d\u00e9tail. L\u2019efficacit\u00e9 sera le fil conducteur de l’UMA Get Together, sujet \u00e9galement abord\u00e9 par la professeure Magda Nenycz-Thiel<\/strong>. Chercheuse \u00e0 l\u2019Ehrenberg-Bass Institute en Australie \u2013 le plus grand centre de recherche marketing au monde dirig\u00e9 par Byron Sharp \u2013 elle expliquera la force d\u2019une approche bas\u00e9e sur des preuves pour les investissements publicitaires.<\/p>\n

Expertise locale des m\u00e9dias<\/h3>\n

Aucun \u00e9v\u00e9nement UMA n\u2019ignore l\u2019\u00e9volution de l\u2019\u00e9cosyst\u00e8me des m\u00e9dias locaux. Trustmedia<\/strong> pr\u00e9sentera les principales conclusions d\u2019une \u00e9tude B2B sur la valeur ajout\u00e9e de l\u2019expertise locale des m\u00e9dias.<\/p>\n

Bart De Pauw \u00e0 propos de l’UMA Get Together \/ UBA Media Date<\/strong><\/h3>\n

\"\"<\/strong>Le mod\u00e9rateur des sessions sera Bart De Pauw<\/strong> (WPP Media), que nous avons rencontr\u00e9 pour \u00e9voquer cet \u00e9v\u00e9nement prestigieux.<\/p>\n

Bart, pour la quatri\u00e8me fois, vous pr\u00e9sentez la Get Together et la Media Date organis\u00e9es <\/strong>conjointement par l\u2019UMA et l\u2019UBA. Quel bilan les organisateurs tirent-ils des \u00e9ditions pr\u00e9c\u00e9dentes ?<\/strong><\/p>\n

\u00ab\u00a0Je pense que les salles combles lors des \u00e9ditions pr\u00e9c\u00e9dentes parlent d\u2019elles-m\u00eames. Le succ\u00e8s de cette initiative commune de la UMA Get Together et la UBA Media Date, a permis \u00e0 cet \u00e9v\u00e9nement de trouver une place fixe dans le calendrier de notre secteur. C\u2019est gr\u00e2ce \u00e0 cette collaboration intelligente que les membres de l\u2019UMA comme de l\u2019UBA peuvent \u00e0 chaque fois profiter d\u2019un programme aussi riche.\u00a0\u00bb<\/em><\/p>\n

Cette \u00e9dition reste, \u00e0 quelques exceptions pr\u00e8s, semblable aux pr\u00e9c\u00e9dentes en ce qui concerne les intervenants. Sur quoi l\u2019UMA met-elle l\u2019accent cette ann\u00e9e ?<\/strong><\/p>\n

\u00ab\u00a0Les intervenants sont \u00e0 nouveau des noms de tout premier plan, avec des keynotes sur l\u2019efficacit\u00e9 marketing dans toutes ses dimensions. La matin\u00e9e UMA commencera par un \u00e9tat des lieux des activit\u00e9s et publications de l\u2019association, pr\u00e9sent\u00e9 par le vice-pr\u00e9sident de l\u2019UMA, Fran\u00e7ois Chaudoir. Ensuite, une attention particuli\u00e8re sera port\u00e9e \u00e0 l\u2019importance de l\u2019expertise m\u00e9dia locale. Trustmedia viendra pr\u00e9senter les r\u00e9sultats d\u2019une \u00e9tude B2B sur la perception des annonceurs \u00e0 l\u2019\u00e9gard des agences m\u00e9dia et des partenaires m\u00e9dia locaux. Cette \u00e9tude servira de base \u00e0 un panel de cl\u00f4ture anim\u00e9 par Fran\u00e7ois Chaudoir, r\u00e9unissant plusieurs CEO d\u2019agences m\u00e9dia. Le panel abordera les solutions pour maintenir la sant\u00e9 de notre \u00e9cosyst\u00e8me m\u00e9dia local \u00e0 l\u2019avenir.\u00a0\u00bb<\/em><\/p>\n

Pourquoi pensez-vous que cet \u00e9v\u00e9nement est incontournable ?<\/strong><\/p>\n

\u00ab\u00a0Pour la qualit\u00e9 des informations, mais aussi pour les \u00e9changes avec les coll\u00e8gues du secteur. Aujourd\u2019hui, l\u2019information est tellement abondante et fragment\u00e9e qu\u2019on manque de temps pour r\u00e9ellement s\u2019inspirer. Cela vient aussi du fait qu\u2019on est tous beaucoup plus pris par le travail op\u00e9rationnel. Or, concentrer autant d\u2019expertise en une demi-journ\u00e9e, pr\u00e9sent\u00e9e sur un plateau, c\u2019est une belle opportunit\u00e9 de sortir un instant de ses obligations quotidiennes. C\u2019est litt\u00e9ralement le minimum que l\u2019on puisse s\u2019offrir.\u00a0\u00bb<\/em><\/p>\n

Vous trouverez plus d\u2019informations sur l\u2019UMA Get Together dans l\u2019agenda de MediaSpecs<\/a>.<\/p>\n\"\"<\/a>\n","protected":false},"excerpt":{"rendered":"

Le 26 ao\u00fbt au Dolce La Hulpe, la 4e UMA Get Together et l’UBA Media Date r\u00e9uniront des experts mondiaux, dont Magda Nenycz-Thiel, Mats R\u00f6nne et Andrew Tindall, autour de l\u2019efficacit\u00e9 marketing et de l\u2019expertise m\u00e9dia locale.<\/p>\n","protected":false},"author":4,"featured_media":239540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6706,25],"tags":[22853,9994,22852,22851,8311,14656,12812,9041,15535],"class_list":["post-240184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","category-media-fr","tag-andrew-tindall-fr","tag-bart-de-pauw-fr","tag-magda-nenycz-thiel-fr","tag-mats-ronne-fr","tag-trustmedia-fr","tag-uba-united-brands-association-fr","tag-uba-media-date-fr","tag-uma-united-media-agencies-fr","tag-uma-get-together-fr"],"acf":[],"yoast_head":"\nUMA Get Together : Avec un accent sur l\u2019efficacit\u00e9 marketing et l\u2019expertise des m\u00e9dias locaux<\/title>\n<meta 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