{"id":240130,"date":"2025-07-29T11:14:46","date_gmt":"2025-07-29T09:14:46","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=240130"},"modified":"2025-08-04T09:23:20","modified_gmt":"2025-08-04T07:23:20","slug":"jcdecaux-renouvelle-son-contrat-publicitaire-avec-brussels-airport","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/jcdecaux-renouvelle-son-contrat-publicitaire-avec-brussels-airport\/","title":{"rendered":"JCDecaux renouvelle son contrat publicitaire avec Brussels Airport"},"content":{"rendered":"<p><strong>JCDecaux Belgique a remport\u00e9 l\u2019appel d\u2019offres pour la concession publicitaire exclusive de Brussels Airport, prolongeant ainsi un partenariat entam\u00e9 il y a 18 ans. \u00c0 compter du 1er janvier 2026, la filiale belge du groupe assurera l\u2019installation, la gestion et la commercialisation des dispositifs publicitaires \u00e0 l\u2019int\u00e9rieur, \u00e0 l\u2019ext\u00e9rieur et aux abords de l\u2019a\u00e9roport, qui a accueilli 23,6 millions de passagers en 2024.<\/strong><\/p>\n<p>Dans le cadre de ce nouveau contrat, <strong>JCDecaux<\/strong> pr\u00e9voit de renouveler l\u2019ensemble des mobiliers et \u00e9crans digitaux, et d\u2019y ajouter des solutions \u00e9v\u00e9nementielles et interactives, telles que des podiums d\u2019activation ou des dispositifs immersifs. L\u2019entreprise s\u2019engage \u00e9galement \u00e0 int\u00e9grer des crit\u00e8res de durabilit\u00e9 en mati\u00e8re d\u2019\u00e9nergie, de mat\u00e9riaux et de gestion des d\u00e9chets.<\/p>\n<p>Les \u00e9crans digitaux qui seront d\u00e9ploy\u00e9s s\u2019ajouteront \u00e0 l\u2019offre programmatique de JCDecaux Belgique, qui compte d\u00e9j\u00e0 1.400 mobiliers digitaux dans les centres commerciaux, les enseignes Carrefour et Delhaize, ainsi que dans plusieurs grandes villes belges et le m\u00e9tro de Bruxelles.<\/p>\n<p><strong>Sylvie Van den Eynde<\/strong>, Chief Passenger Aviation Officer de Brussels Airport Company : \u00ab <em>La publicit\u00e9 \u00e0 Brussels Airport va au-del\u00e0 de la simple visibilit\u00e9, elle contribue pleinement \u00e0 l\u2019exp\u00e9rience passager. Gr\u00e2ce au renouvellement de notre collaboration avec JCDecaux, avec qui nous entretenons une excellente collaboration depuis de nombreuses ann\u00e9es, nous pouvons rendre cette exp\u00e9rience encore plus impactante et innovante. Nos campagnes publicitaires s\u2019inscrivent r\u00e9guli\u00e8rement dans des moments culturels et sportifs majeurs pour notre pays, contribuant ainsi \u00e0 affirmer l\u2019identit\u00e9 et l\u2019authenticit\u00e9 belges \u00e0 l\u2019a\u00e9roport, situ\u00e9 au c\u0153ur de l\u2019Europe. Du contenu dynamique sur nos \u00e9crans digitaux aux campagnes qui accueillent les voyageurs dans leur langue maternelle, chaque initiative vise \u00e0 cr\u00e9er une exp\u00e9rience chaleureuse et m\u00e9morable.<\/em> \u00bb<\/p>\n<p><strong>Jean-Charles Decaux<\/strong>, co-directeur g\u00e9n\u00e9ral de JCDecaux : <em>\u00ab Gr\u00e2ce \u00e0 18 ans de collaboration \u00e9troite et une attention particuli\u00e8re aux demandes des annonceurs, notre nouvelle offre vise \u00e0 mieux r\u00e9pondre \u00e0 leurs besoins actuels et \u00e9mergents dans un march\u00e9 en \u00e9volution rapide. V\u00e9ritable reconnaissance des comp\u00e9tences de JCDecaux pour proposer des solutions publicitaires innovantes et de grande qualit\u00e9, ce nouveau contrat nous permettra de poursuivre le d\u00e9ploiement strat\u00e9gique de dispositifs iconiques et d\u2019une offre digitale premium et durable au sein de ce hub europ\u00e9en majeur. Si\u00e8ge de l\u2019Europe et de grandes institutions, Bruxelles attire de nombreuses d\u00e9l\u00e9gations qui transitent par son a\u00e9roport et suscitent l\u2019int\u00e9r\u00eat d\u2019annonceurs internationaux sp\u00e9cifiques. Nous tenons \u00e0 remercier Brussels Airport Company de nous avoir renouvel\u00e9 sa confiance et continuerons \u00e0 nous mobiliser afin de proposer des produits et services \u00e0 m\u00eame de transformer l\u2019environnement a\u00e9roportuaire et d\u2019am\u00e9liorer l\u2019exp\u00e9rience passager tout en garantissant une visibilit\u00e9 optimale aux annonceurs et \u00e0 leurs marques.<\/em>\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>JCDecaux Belgique a remport\u00e9 l\u2019appel d\u2019offres pour la concession publicitaire exclusive de Brussels Airport, prolongeant ainsi un partenariat entam\u00e9 il y a 18 ans. Le nouveau contrat prend effet au 1er janvier 2026.<\/p>\n","protected":false},"author":4,"featured_media":240131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[6706],"tags":[9390,9189,7609,13248,50,22897],"class_list":["post-240130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","tag-brussels-airport-fr","tag-jcdecaux-airport-belgium-fr","tag-jcdecaux-belgium-fr","tag-jean-charles-decaux-fr","tag-out-of-home","tag-sylvie-van-den-eynde"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JCDecaux renouvelle son contrat publicitaire avec Brussels Airport<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/jcdecaux-renouvelle-son-contrat-publicitaire-avec-brussels-airport\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JCDecaux renouvelle son contrat publicitaire avec Brussels Airport\" \/>\n<meta property=\"og:description\" content=\"JCDecaux Belgique a remport\u00e9 l\u2019appel d\u2019offres pour la concession publicitaire exclusive de Brussels Airport, prolongeant ainsi un partenariat entam\u00e9 il y a 18 ans. 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