{"id":239966,"date":"2025-08-03T00:01:54","date_gmt":"2025-08-02T22:01:54","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=239966"},"modified":"2025-08-14T09:49:56","modified_gmt":"2025-08-14T07:49:56","slug":"medias-en-transition-le-symposium-commpass-2025-se-concentre-sur-le-cross-media-et-lia","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/medias-en-transition-le-symposium-commpass-2025-se-concentre-sur-le-cross-media-et-lia\/","title":{"rendered":"M\u00e9dias en Transition : le Symposium CommPass se concentre sur le cross-m\u00e9dia et l\u2019IA"},"content":{"rendered":"<p>Le <strong>jeudi 2 octobre<\/strong>, <strong>CommPass<\/strong> organise une nouvelle \u00e9dition de son<strong> symposium annuel<\/strong>, ayant pour th\u00e8me central \u00ab <strong>M\u00e9dias en Transition<\/strong> \u00bb. De 13h30 \u00e0 18h, les participants sont invit\u00e9s \u00e0 une apr\u00e8s-midi passionnante consacr\u00e9e \u00e0 la mani\u00e8re dont l\u2019\u00e9volution des habitudes de visionnage et d\u2019\u00e9coute des consommateurs redessine le paysage m\u00e9diatique, et ce que cela implique pour la mesure de l\u2019audience, la consommation de contenu et l\u2019impact publicitaire.<\/p>\n<h3>Comportements m\u00e9dias en mutation, nouveaux besoins de mesure<\/h3>\n<p>Aujourd\u2019hui, les consommateurs ont acc\u00e8s \u00e0 une abondance de contenus via diff\u00e9rentes plateformes, en direct ou en diff\u00e9r\u00e9. Ce changement demande des m\u00e9thodes de mesure nouvelles et plus int\u00e9gr\u00e9es. Le symposium met ainsi l\u2019accent sur<strong> le projet cross-m\u00e9dia XMC<\/strong>, en cours en Flandre depuis d\u00e9but 2024. Maintenant que le projet est bien lanc\u00e9, il est temps de partager les premiers enseignements et d\u2019envisager la prochaine \u00e9tape.<\/p>\n<h3>Perspectives internationales et impact de l\u2019IA<\/h3>\n<p>Des exemples internationaux seront \u00e9galement pr\u00e9sent\u00e9s : des cas des Pays-Bas et du Royaume-Uni illustrent comment la mesure cross-m\u00e9dia fonctionne concr\u00e8tement et quels enseignements pr\u00e9cieux elle apporte aux annonceurs, agences m\u00e9dia et \u00e9diteurs.<\/p>\n<p>Enfin, le symposium s\u2019int\u00e9resse \u00e0 <strong>l\u2019impact de l\u2019intelligence artificielle<\/strong> sur l\u2019industrie des m\u00e9dias. Comment l\u2019IA transforme-t-elle la cr\u00e9ation, la diffusion et la mesure des contenus ?<\/p>\n<p>L\u2019accueil d\u00e9butera \u00e0 13h. Le symposium se tiendra de 13h30 \u00e0 18h, suivi d\u2019un drink networking.<\/p>\n<p>Pour plus d\u2019informations et inscriptions, veuillez consulter ce<a href=\"https:\/\/commpass.media\/fr\/symposium2025\/\"> lien<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 2 octobre, CommPass organise le symposium \u00ab M\u00e9dias en Transition \u00bb : focus sur le projet cross-m\u00e9dia XMC, des cas internationaux et l\u2019impact de l\u2019IA sur la mesure d\u2019audience et le paysage m\u00e9diatique. <\/p>\n","protected":false},"author":4,"featured_media":226230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[6769,9728,12880,20106],"class_list":["post-239966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-artificial-intelligence-fr","tag-commpass-fr","tag-commpass-symposium-fr","tag-xmc-cross-mediaal-consortium-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e9dias en Transition : le Symposium CommPass se concentre sur le cross-m\u00e9dia et l\u2019IA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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