{"id":239729,"date":"2025-07-15T11:38:59","date_gmt":"2025-07-15T09:38:59","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=239729"},"modified":"2025-09-05T16:14:42","modified_gmt":"2025-09-05T14:14:42","slug":"le-jury-dexperts-du-best-of-ooh-recompense-8-campagnes-avec-samsung-et-fanta-grands-gagnants","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/le-jury-dexperts-du-best-of-ooh-recompense-8-campagnes-avec-samsung-et-fanta-grands-gagnants\/","title":{"rendered":"Le jury du Best of OOH r\u00e9compense 8 campagnes, avec Samsung et Fanta comme grands gagnants"},"content":{"rendered":"

Au d\u00e9but de l’\u00e9t\u00e9, les membres du jury du Best of OOH se sont r\u00e9unis pour la deuxi\u00e8me fois en 2025. Leur objectif ? S\u00e9lectionner les meilleures campagnes OOH susceptibles d\u2019inspirer le march\u00e9. <\/strong><\/p>\n

L’objectif du Best of OOH est de mettre en valeur les qualit\u00e9s des diff\u00e9rents touchpoints en OOH. C\u2019est sous ce prisme que le jury a examin\u00e9 les dossiers pr\u00e9sent\u00e9s cet \u00e9t\u00e9.<\/p>\n

Le jury est compos\u00e9 d’experts m\u00e9dias issus de tous les segments du secteur de la communication, d’annonceurs, de m\u00e9dias et de r\u00e9gies et de strat\u00e8ges d’agences m\u00e9dias sp\u00e9cialis\u00e9es, en l\u2019occurrence Perrine De Keyzer<\/strong> (Proximus), Natacha Pierard<\/strong> (Carrefour), Jos Van Campenhout<\/strong> (Billups), Katrien Ickx<\/strong> (WPP Media), Saskia Vanhaelen<\/strong> (Rapport), Inge De Baets<\/strong> (Lijncom), Marianne Gyselinck<\/strong> (JCDecaux), Gert Delgouffe<\/strong> & Louise Mertens<\/strong> (Bauer Media Outdoor), Olivier Fey<\/strong> (Global Street Art) et Danny Nijs<\/strong> (360\u00b0 Academy).<\/p>\n

Huit publications, deux couronnes<\/strong><\/h3>\n

Le jury a \u00e9valu\u00e9 les dossiers introduits de mani\u00e8re stricte et \u00e9quitable, ce qui a donn\u00e9 lieu \u00e0 8 publications et \u00e0 2 r\u00e9compenses. C\u2019est ainsi qu\u2019\u00e0 cette \u00e9dition les campagnes Oreo<\/strong> (collaboration entre Mondelez<\/strong> & Warner Bros<\/strong>), HBO Max<\/strong>, Samsung<\/strong>, Coca-Cola<\/strong>, Fanta<\/strong>, JLR<\/strong>, Revolut<\/strong> et De Lijn<\/strong> s\u2019afficheront sur la plateforme du Best of OOH. Les deux \u00ab\u00a0couronnes\u00a0\u00bb ont \u00e9t\u00e9 attribu\u00e9es \u00e0 Fanta et Samsung.<\/p>\n

Fanta<\/strong><\/h3>\n

La campagne Fanta<\/strong> visait \u00e0 diff\u00e9rencier la marque par une exp\u00e9rience \u00e9v\u00e9nementielle unique et m\u00e9morable, la d\u00e9marquant de la publicit\u00e9 traditionnelle. Elle a servi de plateforme directe pour le lancement et la d\u00e9couverte de nouvelles saveurs, encourageant un engagement profond des consommateurs gr\u00e2ce \u00e0 l’interactivit\u00e9. L’objectif \u00e9tait de positionner Fanta comme une marque innovante et dynamique.<\/p>\n\"\"\n

Samsung Flip 6<\/strong><\/h3>\n

Pour c\u00e9l\u00e9brer son h\u00e9ritage olympique et le lancement du nouveau Galaxy Z Flip6, Samsung Belgique<\/strong> a revivifi\u00e9 l\u2019enthousiasme des fans avec une campagne D(OOH) innovante qui a fusionn\u00e9 cr\u00e9ativit\u00e9, interactivit\u00e9 et fiert\u00e9 nationale.<\/p>\n

Inspir\u00e9e par le mouvement de pliage embl\u00e9matique du Flip, rappelant une ola, la campagne invitait les Belges \u00e0 faire partie d’une vague de soutien virtuelle massive pour le Team Belgium. La diffusion d’images bas\u00e9e sur l’IA pla\u00e7ait les passants en tant que fans directement dans un fond anim\u00e9 de gradins de stade, leurs portraits \u00e9tant diffus\u00e9s en temps r\u00e9el sur les \u00e9crans num\u00e9riques \u00e0 proximit\u00e9 \u00e0 travers le pays, quelle que soit la technologie du fournisseur.<\/p>\n\"\"\n

Samsung a ainsi transform\u00e9 les rues \u2013 et particuli\u00e8rement la gare de Midi \u00e0 Bruxelles- en d\u00e9cor d’encouragement national. Une v\u00e9ritable innovation belge, port\u00e9e \u00e0 l\u2019excellence gr\u00e2ce \u00e0 la collaboration entre plusieurs partenaires, la ma\u00eetrise des technologies et la passion.<\/p>\n

D\u00e9couvrez tous les dossiers ici<\/a>.\u00a0<\/strong><\/em><\/p>\n

Concernant Best Of OOH<\/strong><\/p>\n

Best Of OOH<\/a> <\/strong>fait partie de la plateforme d’inspiration Be Inspired.media<\/a><\/strong> et partage les bonnes pratiques pour inspirer et informer les professionnels des m\u00e9dias sur les grandes id\u00e9es cr\u00e9atives, les nouvelles initiatives et l\u2019\u00e9volutions des possibilit\u00e9s \u00a0au sein de ce m\u00e9dia dynamique.<\/p>\n

Best Of OOH est une initiative de 360\u00b0 Academy<\/strong> avec le soutien de l’UMA<\/strong> et compte neuf partenaires dans le secteur de l’OOH\u00a0: Bauer Media Outdoor<\/strong>, Billups<\/strong>, Guidooh<\/strong>, JCDecaux<\/strong>, Global Street Art<\/strong>, \u00a0Lijncom<\/strong> , Rapport<\/strong>, Shelf Service<\/strong> et WPP Media<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00e9but \u00e9t\u00e9 2025, le jury du Best of OOH a s\u00e9lectionn\u00e9 8 campagnes inspirantes, dont celles de Fanta et Samsung. L\u2019initiative met en avant la cr\u00e9ativit\u00e9 et l\u2019impact des formats OOH sur le march\u00e9 publicitaire.<\/p>\n","protected":false},"author":4,"featured_media":217904,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6706,25],"tags":[21798,19340,11815,7601,22870,17784,9927,8582,22875,22877,13388,19460,17261,50,20499,16521,22876,9041],"class_list":["post-239729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","category-media-fr","tag-360-academy-fr","tag-best-of-ooh-fr","tag-danny-nijs-fr","tag-dooh-digital-out-of-home-fr","tag-fanta","tag-gert-delgouffe-fr","tag-inge-de-baets-fr","tag-jos-van-campenhout-fr","tag-katrien-ickx-fr","tag-louise-mertens-fr","tag-marianne-gyselinck-fr","tag-natacha-pierard-fr","tag-olivier-fey-fr","tag-out-of-home","tag-perrine-de-keyzer-fr","tag-samsung-fr","tag-saskia-vanhaelen-fr","tag-uma-united-media-agencies-fr"],"acf":[],"yoast_head":"\nLe jury du Best of OOH r\u00e9compense 8 campagnes, avec Samsung et Fanta comme grands gagnants<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/le-jury-dexperts-du-best-of-ooh-recompense-8-campagnes-avec-samsung-et-fanta-grands-gagnants\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le jury du Best of OOH r\u00e9compense 8 campagnes, avec Samsung et Fanta comme grands gagnants\" \/>\n<meta property=\"og:description\" content=\"D\u00e9but \u00e9t\u00e9 2025, le jury du Best of OOH a s\u00e9lectionn\u00e9 8 campagnes inspirantes, dont celles de Fanta et Samsung. 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