{"id":239696,"date":"2025-07-11T13:50:18","date_gmt":"2025-07-11T11:50:18","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=239696"},"modified":"2025-07-11T14:40:17","modified_gmt":"2025-07-11T12:40:17","slug":"jcdecaux-renforce-son-expertise-digitale-avec-larrivee-de-thibault-colassin","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/jcdecaux-renforce-son-expertise-digitale-avec-larrivee-de-thibault-colassin\/","title":{"rendered":"JCDecaux renforce son expertise digitale avec l\u2019arriv\u00e9e de Thibault Colassin"},"content":{"rendered":"<p><strong>JCDecaux Belgium-Luxembourg annonce la nomination de Thibault Colassin au poste de Business Partner Digital Solutions. Cette arriv\u00e9e strat\u00e9gique vient renforcer l&rsquo;\u00e9quipe digitale, plac\u00e9e sous la direction de Philippe Buyle.<\/strong><\/p>\n<p>Dans ses nouvelles fonctions, <strong>Thibault Colassin<\/strong> aura pour mission principale d&rsquo;accompagner les annonceurs, agences m\u00e9dia et trading desks. Son r\u00f4le sera crucial pour le d\u00e9ploiement de campagnes de <strong>Digital Out of Home (DOOH)<\/strong> toujours plus performantes, innovantes et int\u00e9gr\u00e9es.<\/p>\n<p>Le march\u00e9 du DOOH conna\u00eet une croissance fulgurante, notamment gr\u00e2ce \u00e0 l&rsquo;achat programmatique. Ce levier s&rsquo;impose d\u00e9sormais comme une solution incontournable pour les marques en qu\u00eate de flexibilit\u00e9, de ciblage pr\u00e9cis et de mesure d&rsquo;efficacit\u00e9. JCDecaux dispose d&rsquo;une pr\u00e9sence \u00e9tendue sur des environnements premium : mobilier urbain, transports en commun et retail (notamment Carrefour, Delhaize et les centres commerciaux).<\/p>\n<p>Thibault Colassin apporte \u00e0 JCDecaux une solide expertise, forg\u00e9e au sein d&rsquo;agences m\u00e9dia telles que <strong>Publicis Groupe<\/strong> et <strong>Kinesso\/IPG Mediabrands<\/strong>. Il mettra en avant les atouts des solutions JCDecaux, qui sont \u00e0 la fois data-driven, dynamiques et mesurables, et guidera les marques dans l&rsquo;int\u00e9gration du DOOH au sein de leurs strat\u00e9gies omnicanales.<\/p>\n<p>\u00ab<em> L\u2019arriv\u00e9e de Thibault refl\u00e8te notre volont\u00e9 d\u2019\u00e9lever encore notre expertise digitale. Nous souhaitons ainsi mettre \u00e0 disposition des marques les meilleurs profils pour tirer pleinement parti de la puissance du DOOH dans un \u00e9cosyst\u00e8me m\u00e9dia en pleine transformation<\/em> \u00bb, d\u00e9clare <strong>Philippe Buyle<\/strong>, Head of Digital chez JCDecaux Belgium-Luxembourg.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>JCDecaux Belgium-Luxembourg nomme Thibault Colassin Business Partner Digital Solutions. Il renforcera l&rsquo;\u00e9quipe digitale pour accompagner annonceurs et agences dans des campagnes DOOH innovantes et performantes.<\/p>\n","protected":false},"author":4,"featured_media":239693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[24],"tags":[7601,7609,9564,16178,22869],"class_list":["post-239696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people-fr","tag-dooh-digital-out-of-home-fr","tag-jcdecaux-belgium-fr","tag-jcdecaux-luxembourg-fr","tag-philippe-buyle-fr","tag-thibault-colassin-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JCDecaux renforce son expertise digitale avec l\u2019arriv\u00e9e de Thibault Colassin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/jcdecaux-renforce-son-expertise-digitale-avec-larrivee-de-thibault-colassin\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JCDecaux renforce son expertise digitale avec l\u2019arriv\u00e9e de Thibault Colassin\" \/>\n<meta property=\"og:description\" content=\"JCDecaux Belgium-Luxembourg nomme Thibault Colassin Business Partner Digital Solutions. 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