{"id":239578,"date":"2025-07-09T00:53:29","date_gmt":"2025-07-08T22:53:29","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=239578"},"modified":"2025-09-05T16:16:15","modified_gmt":"2025-09-05T14:16:15","slug":"moustique-actualise-sa-marque-et-son-site-pour-son-centenaire","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/moustique-actualise-sa-marque-et-son-site-pour-son-centenaire\/","title":{"rendered":"Moustique actualise sa marque et son site pour son centenaire"},"content":{"rendered":"

Le magazine belge Moustique, lanc\u00e9 il y a 100 ans, d\u00e9voile un rebranding comprenant un nouveau slogan \u00ab\u202fMoustique, l\u2019esprit critique\u202f\u00bb<\/em> et une refonte de son site web, d\u00e9sormais optimis\u00e9 pour mobile. Selon Jean\u2011Luc Cambier, r\u00e9dacteur en chef, \u00ab\u202fle piquant demeure, enrichi d\u2019une volont\u00e9 de d\u00e9crypter, de relier et d\u2019\u00e9clairer\u202f<\/em>\u00bb.<\/strong><\/p>\n

Le titre \u00ab\u00a0l\u2019hebdo qui pique\u00a0\u00bb fait place \u00e0 \u00ab\u202fl\u2019esprit critique\u202f\u00bb, r\u00e9sultat d\u2019un appel lanc\u00e9 aux lecteur\u00b7rices pour c\u00e9l\u00e9brer les 100 ans du magazine. L’objectif revendiqu\u00e9 reste de proposer des analyses approfondies, le lien entre culture, soci\u00e9t\u00e9 et politique, et des contenus contextualis\u00e9s.<\/p>\n

Le site pr\u00e9sentera d\u00e9sormais quotidiennement des articles, t\u00e9moignages, enqu\u00eates et recommandations culturelles. Chaque num\u00e9ro papier int\u00e9grera une page d\u00e9di\u00e9e, renvoyant via QR code aux contenus digitaux de la semaine. Le magazine sera disponible chaque mardi d\u00e8s 17h, et son site mobile offre une navigation fluide et enrichie.<\/p>\n

Cette initiative fait partie d\u2019une strat\u00e9gie plus large d\u2019IPM<\/strong>, avec le d\u00e9veloppement de p\u00f4les r\u00e9dactionnels mutualis\u00e9s entre leurs titres \u00ab\u202fCulture et Lifestyle\u202f\u00bb. \u00ab\u00a0Les r\u00e9dactions des diff\u00e9rents titres se partagent d\u00e9sormais les contenus li\u00e9s au bien-\u00eatre, \u00e0 la consommation ou aux tendances, avec un objectif clair : mutualiser les forces pour enrichir l\u2019ensemble des plateformes<\/em>\u00a0\u00bb, pr\u00e9cise Marie Demaret<\/strong>, r\u00e9dactrice en chef de ParisMatch.be<\/strong>.<\/p>\n

Consultez les offres publicitaires de Moustique<\/a> dans notre base de donn\u00e9es MediaSpecs.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le magazine belge Moustique, lanc\u00e9 il y a 100 ans, d\u00e9voile un rebranding comprenant un nouveau slogan \u00ab\u202fMoustique, l\u2019esprit critique\u202f\u00bb et une refonte de son site web, d\u00e9sormais optimis\u00e9 pour mobile.<\/p>\n","protected":false},"author":4,"featured_media":186328,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[6706,25],"tags":[8375,75,8544,35,22855,9140,10725,8376],"class_list":["post-239578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","category-media-fr","tag-ipm-advertising-fr","tag-ipm-group","tag-jean-luc-cambier","tag-magazines","tag-marie-demaret","tag-moustique-fr","tag-moustique-be-fr","tag-parismatch-be-fr"],"acf":[],"yoast_head":"\nMoustique actualise sa marque et son site pour son centenaire<\/title>\n<meta name=\"robots\" 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