{"id":239561,"date":"2025-07-16T00:44:23","date_gmt":"2025-07-15T22:44:23","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=239561"},"modified":"2025-08-04T08:22:43","modified_gmt":"2025-08-04T06:22:43","slug":"uma-get-together-annonce-une-edition-prometteuse","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/uma-get-together-annonce-une-edition-prometteuse\/","title":{"rendered":"UMA Get Together annonce une \u00e9dition prometteuse"},"content":{"rendered":"<p><strong>Le mardi 26 ao\u00fbt, Dolce La Hulpe accueillera la quatri\u00e8me \u00e9dition de l&rsquo;UMA Get Together, en collaboration avec l&rsquo;UBA Media Date. Pour cette journ\u00e9e annuelle d\u00e9di\u00e9e \u00e0 l&rsquo;inspiration, l&rsquo;UMA et l&rsquo;UBA ont une nouvelle fois r\u00e9uni un panel impressionnant d&rsquo;intervenants. Magda Nenycz-Thiel, Mats R\u00f6nne et Andrew Tindall, entre autres, seront pr\u00e9sents.<\/strong><\/p>\n<p>Apr\u00e8s que le chercheur en marketing Orlando Wood (System1 Group) ait captiv\u00e9 le public l&rsquo;ann\u00e9e derni\u00e8re avec son point de vue sur l&rsquo;efficacit\u00e9 cr\u00e9ative, c&rsquo;est au tour de son coll\u00e8gue,<strong> Andrew Tindall<\/strong>, Senior Vice President Global Partnerships, de prendre la parole cette ann\u00e9e. Fort d&rsquo;une exp\u00e9rience diversifi\u00e9e dans le monde du marketing, de la data et de l&rsquo;innovation, il est l&rsquo;un des experts des m\u00e9dias les plus passionnants du Royaume-Uni. Attendez-vous \u00e0 ce qu\u2019Andrew Tindall plaide avec ferveur en faveur de la coh\u00e9rence.<\/p>\n<h3>Un panel international<\/h3>\n<p>Le jeune Britannique n&rsquo;est pas le seul conf\u00e9rencier international de renom au programme, qui se d\u00e9roulera de 9h45 \u00e0 12h15 et sera encadr\u00e9 par une r\u00e9ception avec caf\u00e9 (\u00e0 partir de 9h) et un buffet d\u00e9jeuner copieux. Les occasions de r\u00e9seautage ne manqueront donc pas.<\/p>\n<p><strong>Mats R\u00f6nne<\/strong> fera le d\u00e9placement depuis la Su\u00e8de. Ce strat\u00e8ge exp\u00e9riment\u00e9 en mati\u00e8re d&rsquo;efficacit\u00e9 m\u00e9diatique est le p\u00e8re spirituel du c\u00e9l\u00e8bre <em>Effectiveness System<\/em>, un ensemble de 36 KPI ultimes qu&rsquo;il pr\u00e9sentera en d\u00e9tail.<\/p>\n<p>L&rsquo;efficacit\u00e9 est le fil rouge de l&rsquo;UMA Get Together, car le professeur <strong>Magda Nenycz-Thiel<\/strong> en parlera \u00e9galement. Elle travaille \u00e0 l&rsquo;Ehrenberg-Bass Institute en Australie, le plus grand centre de recherche marketing au monde dirig\u00e9 par Byron Sharp. L&rsquo;essence de son argumentation : les investissements publicitaires n\u00e9cessitent une approche fond\u00e9e sur des preuves.<\/p>\n<h3>Une expertise m\u00e9diatique locale<\/h3>\n<p>Ce ne serait pas un \u00e9v\u00e9nement UMA sans attention port\u00e9e au niveau local. En collaboration avec Trustmedia, une \u00e9tude B2B a \u00e9t\u00e9 men\u00e9e sur la valeur ajout\u00e9e de l&rsquo;expertise m\u00e9diatique locale. Les principales conclusions seront d\u00e9voil\u00e9es en avant-premi\u00e8re lors d&rsquo;une table ronde.<\/p>\n<p><strong>Fran\u00e7ois Chaudoir<\/strong>, CEO de l&rsquo;agence m\u00e9dia Space et vice-pr\u00e9sident de l&rsquo;UMA, donnera le coup d&rsquo;envoi de l&rsquo;\u00e9v\u00e9nement. <strong>Bart De Pauw<\/strong> (WPP Media) sera \u00e0 nouveau le mod\u00e9rateur.<\/p>\n<p>Vous trouverez plus d\u2019informations sur l\u2019UMA Get Together dans l\u2019<a href=\"https:\/\/www.mediaspecs.be\/fr\/agenda\/uma-get-together-2025-summer\/\">agenda de MediaSpecs<\/a>.<\/p>\n<img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"382\" class=\"size-full wp-image-240161 aligncenter\" src=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2025\/07\/uma-get-together-cover-.jpg\" alt=\"\" srcset=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2025\/07\/uma-get-together-cover-.jpg 656w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2025\/07\/uma-get-together-cover--185x108.jpg 185w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2025\/07\/uma-get-together-cover--88x51.jpg 88w\" sizes=\"auto, (max-width: 656px) 100vw, 656px\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Le 26 ao\u00fbt, l\u2019UMA Get Together r\u00e9unit des experts m\u00e9dias comme Andrew Tindall, Mats R\u00f6nne et Magda Nenycz-Thiel autour du th\u00e8me de l\u2019efficacit\u00e9. Conf\u00e9rences, networking et insights locaux au programme \u00e0 Dolce La Hulpe.<\/p>\n","protected":false},"author":4,"featured_media":239540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[6706,25],"tags":[22853,9994,10395,22852,22851,22850,9041,15535],"class_list":["post-239561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","category-media-fr","tag-andrew-tindall-fr","tag-bart-de-pauw-fr","tag-francois-chaudoir-fr","tag-magda-nenycz-thiel-fr","tag-mats-ronne-fr","tag-uba","tag-uma-united-media-agencies-fr","tag-uma-get-together-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UMA Get Together annonce une \u00e9dition prometteuse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/uma-get-together-annonce-une-edition-prometteuse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UMA Get Together annonce une \u00e9dition prometteuse\" \/>\n<meta property=\"og:description\" content=\"Le 26 ao\u00fbt, l\u2019UMA Get Together r\u00e9unit des experts m\u00e9dias comme Andrew Tindall, Mats R\u00f6nne et Magda Nenycz-Thiel autour du th\u00e8me de l\u2019efficacit\u00e9. 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