{"id":238398,"date":"2025-06-12T17:02:09","date_gmt":"2025-06-12T15:02:09","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=238398"},"modified":"2025-06-13T10:07:14","modified_gmt":"2025-06-13T08:07:14","slug":"anvers-accueille-un-nouveau-studio-de-production-innovant-base-sur-lia-ready-when-you-are","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/anvers-accueille-un-nouveau-studio-de-production-innovant-base-sur-lia-ready-when-you-are\/","title":{"rendered":"Anvers accueille un nouveau studio de production innovant bas\u00e9 sur l\u2019IA : Ready When You Are"},"content":{"rendered":"

Apr\u00e8s plus de deux ans de tests, d’apprentissages et de d\u00e9veloppements en toute discr\u00e9tion, l\u2019\u00e9quipe cr\u00e9ative derri\u00e8re Done by Friday<\/strong> lance une nouvelle entit\u00e9 de production : Ready When You Are<\/strong> – un studio pilot\u00e9 par l\u2019intelligence artificielle avec une mission claire : aider les marques \u00e0 produire du contenu visuel plus rapidement, avec plus de flexibilit\u00e9 et de cr\u00e9ativit\u00e9.<\/p>\n

Ready When You Are (RWYA) r\u00e9pond sp\u00e9cifiquement aux besoins des entreprises actives dans la mode, la grande distribution, l\u2019alimentation et le lifestyle. Des secteurs o\u00f9 la demande en contenu visuel est en forte croissance, mais o\u00f9 la rapidit\u00e9 et l\u2019\u00e9chelle entrent souvent en conflit avec les m\u00e9thodes de production classiques. RWYA propose une alternative : des images et vid\u00e9os de haute qualit\u00e9 g\u00e9n\u00e9r\u00e9es via l\u2019IA, sans compromis sur la vision ou l\u2019impact visuel.<\/p>\n

Le studio a \u00e9t\u00e9 fond\u00e9 par Kenny Timmermans<\/strong> et Sven Boelpaep<\/strong>, \u00e9galement fondateurs de Done by Friday, en collaboration avec deux jeunes talents issus de leur propre \u00e9quipe : directrice artistique Anke Loodts<\/strong> et account manager Manaud Pilet<\/strong>. Ensemble, ils forment le c\u0153ur de RWYA, qui fonctionne comme entit\u00e9 ind\u00e9pendante, \u00e0 c\u00f4t\u00e9 de l\u2019agence.<\/p>\n\"\"\n

L’\u00e9quipe de Ready When You Are<\/strong><\/p>\n

RWYA allie innovation technologique et excellence cr\u00e9ative. L\u2019\u00e9quipe ne travaille pas avec des mod\u00e8les standard ou des outils automatis\u00e9s, mais \u00e0 partir de moodboards, de choix stylistiques et d\u2019une direction artistique forte. Chaque visuel est le fruit du travail de designers, directeurs artistiques et strat\u00e8ges – il ne s\u2019agit pas d\u2019une usine \u00e0 prompts, mais bien d\u2019un v\u00e9ritable studio cr\u00e9atif.<\/p>\n

Le processus est rapide et efficace. L\u00e0 o\u00f9 un shooting classique prend plusieurs semaines, RWYA livre ses contenus en moyenne en cinq jours ouvrables. Les marketeurs choisissent eux-m\u00eames les mod\u00e8les, le stylisme et le d\u00e9cor ; l\u2019IA se charge ensuite de g\u00e9n\u00e9rer les visuels – transformant ainsi de simples packshots de v\u00eatements ou produits en un contenu de campagne dynamique et captivant. M\u00eame les produits de niche ou les campagnes sur mesure peuvent \u00eatre produits visuellement \u00e0 grande vitesse.<\/p>\n

Pour le secteur alimentaire, RWYA propose une solution au probl\u00e8me du gaspillage post-shooting : \u00e0 partir d\u2019une recette, d\u2019une liste d\u2019ingr\u00e9dients et de photos d\u2019emballages, le studio g\u00e9n\u00e8re des visuels hyperr\u00e9alistes – sans cuisson, stylisme ou photographie traditionnelle.<\/p>\n

RWYA collabore \u00e9troitement avec un cabinet d\u2019avocats sp\u00e9cialis\u00e9 afin d\u2019assurer que tous les processus respectent la future l\u00e9gislation europ\u00e9enne sur l\u2019intelligence artificielle, y compris en mati\u00e8re de droits d\u2019auteur et de transparence.<\/p>\n

Les premiers projets pour des marques de mode ont d\u00e9j\u00e0 \u00e9t\u00e9 finalis\u00e9s avec succ\u00e8s. RWYA s\u2019impose comme un pionnier dans une nouvelle \u00e8re de production de contenu visuel : rapide, scalable et toujours fond\u00e9e sur une vision cr\u00e9ative forte.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ready When You Are est un studio visuel pilot\u00e9 par l’IA, lanc\u00e9 par Done by Friday. Il cr\u00e9e rapidement du contenu de qualit\u00e9 pour les marques mode, retail, food et lifestyle, alliant innovation et cr\u00e9ativit\u00e9.<\/p>\n","protected":false},"author":4,"featured_media":238391,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[22773,6769,9861,11371,22774,22772,11370],"class_list":["post-238398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-anke-loodts-fr","tag-artificial-intelligence-fr","tag-done-by-friday-fr","tag-kenny-timmermans-fr","tag-manaud-pilet-fr","tag-ready-when-you-are-fr","tag-sven-boelpaep-fr"],"acf":[],"yoast_head":"\nAnvers accueille un nouveau studio de production innovant bas\u00e9 sur l\u2019IA : Ready When You Are<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/anvers-accueille-un-nouveau-studio-de-production-innovant-base-sur-lia-ready-when-you-are\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anvers accueille un nouveau studio de production innovant bas\u00e9 sur l\u2019IA : Ready When You Are\" \/>\n<meta property=\"og:description\" content=\"Ready When You Are est un studio visuel pilot\u00e9 par l'IA, lanc\u00e9 par Done by Friday. 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