{"id":238003,"date":"2025-06-04T23:50:13","date_gmt":"2025-06-04T21:50:13","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=238003"},"modified":"2025-06-05T16:44:04","modified_gmt":"2025-06-05T14:44:04","slug":"havas-publie-une-etude-sur-le-marche-belge-de-la-seconde-main","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/havas-publie-une-etude-sur-le-marche-belge-de-la-seconde-main\/","title":{"rendered":"Havas publie une \u00e9tude sur le march\u00e9 belge de la seconde main"},"content":{"rendered":"<div dir=\"ltr\">\n<div class=\"x_WordSection1\">\n<p class=\"x_MsoNormal\"><strong>Havas<\/strong> publie une \u00e9tude exclusive qui analyse en profondeur les dynamiques changeantes du march\u00e9 belge de la seconde main. Intitul\u00e9 \u00ab <em>La seconde main devient un r\u00e9flexe d\u2019achat en Belgique<\/em> \u00bb, ce rapport dresse non seulement un \u00e9tat des tendances actuelles, mais met \u00e9galement en lumi\u00e8re les transformations structurelles du comportement de consommation des Belges. L\u2019\u00e9tude r\u00e9v\u00e8le notamment que:<\/p>\n<ul type=\"disc\">\n<li class=\"x_MsoNormal\"><b><span lang=\"FR-BE\">82\u202f% des consommateurs souhaitent une offre d\u2019occasion de la part des marques<\/span><\/b><\/li>\n<li class=\"x_MsoNormal\"><b><span lang=\"FR-BE\">Les foyers \u00e0 revenus interm\u00e9diaires sont les plus actifs<\/span><\/b><\/li>\n<li class=\"x_MsoNormal\"><b><span lang=\"FR-BE\">La Belgique se distingue par une forte demande en mat\u00e9riaux de construction et une pr\u00e9f\u00e9rence pour les magasins physiques<\/span><\/b><\/li>\n<\/ul>\n<p class=\"x_MsoNormal\"><span lang=\"FR-BE\"> \u00ab\u00a0<em>La seconde main n\u2019est plus un choix par d\u00e9faut mais un choix de conviction. Pour les marques, c\u2019est une opportunit\u00e9 de renforcer la confiance, d\u2019innover dans l\u2019exp\u00e9rience client et d\u2019agir concr\u00e8tement pour une \u00e9conomie plus circulaire<\/em>\u00a0\u00bb, d\u00e9clare\u00a0<strong>Hugo Uhr<\/strong>, Head of Intelligence Havas.<\/span><\/p>\n<p class=\"x_MsoNormal\"><span lang=\"FR-BE\">Le rapport met en lumi\u00e8re des \u00e9volutions profondes du comportement d\u2019achat, des attentes claires vis-\u00e0-vis des marques, et des freins encore \u00e0 lever, notamment en mati\u00e8re de confiance.<\/span><\/p>\n<p data-start=\"614\" data-end=\"864\" data-is-last-node=\"\" data-is-only-node=\"\">Cette \u00e9tude s\u2019inscrit dans la continuit\u00e9 des travaux pr\u00e9c\u00e9dents de <strong>Havas Media Belgium<\/strong>, qui s\u2019est d\u00e9j\u00e0 pench\u00e9, lors d\u2019enqu\u00eates ant\u00e9rieures, sur les tendances consommateurs li\u00e9es \u00e0 la durabilit\u00e9, \u00e0 la pertinence des marques et aux attentes soci\u00e9tales.<\/p>\n<p data-start=\"614\" data-end=\"864\" data-is-last-node=\"\" data-is-only-node=\"\">Les r\u00e9sultats de cette \u00e9tude sont disponibles sur <a href=\"https:\/\/www.mediaspecs.be\/fr\/insights\/havas-la-seconde-main-devient-un-reflexe-dachat-en-belgique\/\">MediaSpecs Insights<\/a>.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Havas publie une \u00e9tude exclusive sur le march\u00e9 belge de la seconde main, intitul\u00e9e \u00ab La seconde main devient un r\u00e9flexe d\u2019achat en Belgique \u00bb. L\u2019\u00e9tude montre que la consommation de seconde main devient une nouvelle norme.<\/p>\n","protected":false},"author":4,"featured_media":212172,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[18157,102,20176],"class_list":["post-238003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-havas-intelligence-fr","tag-havas-media-belgium","tag-hugo-uhr-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Havas publie une \u00e9tude sur le march\u00e9 belge de la seconde main<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/havas-publie-une-etude-sur-le-marche-belge-de-la-seconde-main\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Havas publie une \u00e9tude sur le march\u00e9 belge de la seconde main\" \/>\n<meta property=\"og:description\" content=\"Havas publie une \u00e9tude exclusive sur le march\u00e9 belge de la seconde main, intitul\u00e9e \u00ab La seconde main devient un r\u00e9flexe d\u2019achat en Belgique \u00bb. 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