{"id":237504,"date":"2025-05-26T09:31:02","date_gmt":"2025-05-26T07:31:02","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=237504"},"modified":"2025-05-26T16:46:12","modified_gmt":"2025-05-26T14:46:12","slug":"luba-lacc-et-luma-lancent-une-version-renouvelee-des-pitch-guidelines","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/luba-lacc-et-luma-lancent-une-version-renouvelee-des-pitch-guidelines\/","title":{"rendered":"L&rsquo;UBA, l\u2019ACC et l\u2019UMA lancent une version renouvel\u00e9e des Pitch Guidelines\u00a0"},"content":{"rendered":"<p>En 2006, l\u2019<strong>UBA<\/strong> et l\u2019<strong>ACC<\/strong> ont publi\u00e9 pour la premi\u00e8re fois un <strong>Code de conduite visant \u00e0 garantir des appels d\u2019offres d\u2019agences sains<\/strong>.<\/p>\n<p>Vingt ans plus tard, ces deux associations &#8211; d\u00e9sormais rejointes par l\u2019<strong>UMA<\/strong> &#8211; pr\u00e9sentent une mise \u00e0 jour de ces <strong>Pitch Guidelines<\/strong>, avec des recommandations pour des proc\u00e9dures transparentes, responsables et \u00e9quitables, tant pour les annonceurs que pour les agences.<\/p>\n<p>Les enqu\u00eates annuelles (<em>Pitch Surveys<\/em>) men\u00e9es par l\u2019ACC et l\u2019UMA aupr\u00e8s de leurs membres montrent qu\u2019un grand nombre de comp\u00e9titions ne respectent toujours pas les r\u00e8gles de base convenues avec l\u2019UBA. Cela constitue une forte incitation pour toutes les organisations \u00e0 am\u00e9liorer les pratiques existantes.<\/p>\n<p>Les nouvelles Pitch Guidelines rappellent aux annonceurs et aux agences leurs responsabilit\u00e9s, et proposent un ensemble de r\u00e8gles de base. Elles couvrent aussi bien les appels d\u2019offres pour des collaborations \u00e0 long terme \u2013 pour lesquels il est recommand\u00e9 d\u2019\u00e9valuer d\u2019abord la relation actuelle, puis de demander les <em>credentials<\/em> \u00e0 une <em>longlist<\/em> et d\u2019organiser des <em>chemistry meetings<\/em>, \u00e0 l\u2019issue desquels un maximum de trois agences seront s\u00e9lectionn\u00e9es pour recevoir un <em>briefing<\/em> \u2013 que les projets <em>ad hoc<\/em>, pour lesquels des pr\u00e9sentations de <em>credentials<\/em> et des <em>chemistry meetings<\/em> suffisent. Si une comp\u00e9tition est n\u00e9anmoins organis\u00e9e, un chiffre d\u2019affaires minimum recommand\u00e9 y est alors associ\u00e9. Les montants varient selon les disciplines.<\/p>\n<p><a href=\"https:\/\/www.acc.be\/tool\/pitch-charters-and-procedures\">Les nouvelles Pitch Guidelines<\/a> donnent \u00e9galement plus de d\u00e9tails sur le <em>briefing<\/em>, le <em>timing<\/em>, la<em> r\u00e9mun\u00e9ration<\/em>, l\u2019<em>\u00e9valuation<\/em> et les <em>droits d\u2019auteur<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019UBA, l\u2019ACC et l\u2019UMA lancent de nouvelles Pitch Guidelines pour des comp\u00e9titions d\u2019agences plus transparentes et \u00e9quitables, avec des r\u00e8gles claires et des responsabilit\u00e9s d\u00e9finies pour les annonceurs et les agences.<\/p>\n","protected":false},"author":4,"featured_media":215996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[10264,7139,22686,14656,9041],"class_list":["post-237504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-acc-fr","tag-pitch-fr","tag-pitch-guidelines-fr","tag-uba-united-brands-association-fr","tag-uma-united-media-agencies-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;UBA, l\u2019ACC et l\u2019UMA lancent une version renouvel\u00e9e des Pitch Guidelines\u00a0<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/luba-lacc-et-luma-lancent-une-version-renouvelee-des-pitch-guidelines\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;UBA, l\u2019ACC et l\u2019UMA lancent une version renouvel\u00e9e des Pitch Guidelines\u00a0\" \/>\n<meta property=\"og:description\" content=\"L\u2019UBA, l\u2019ACC et l\u2019UMA lancent de nouvelles Pitch Guidelines pour des comp\u00e9titions d\u2019agences plus transparentes et \u00e9quitables, avec des r\u00e8gles claires et des responsabilit\u00e9s d\u00e9finies pour les annonceurs et les agences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/luba-lacc-et-luma-lancent-une-version-renouvelee-des-pitch-guidelines\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-26T07:31:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-26T14:46:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2024\/01\/ACC-Belgium.png\" \/>\n\t<meta property=\"og:image:width\" content=\"225\" \/>\n\t<meta property=\"og:image:height\" content=\"225\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"@Bart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@Bart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/luba-lacc-et-luma-lancent-une-version-renouvelee-des-pitch-guidelines\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/luba-lacc-et-luma-lancent-une-version-renouvelee-des-pitch-guidelines\/\"},\"author\":{\"name\":\"@Bart\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"headline\":\"L&rsquo;UBA, l\u2019ACC et l\u2019UMA lancent une version renouvel\u00e9e des Pitch Guidelines\u00a0\",\"datePublished\":\"2025-05-26T07:31:02+00:00\",\"dateModified\":\"2025-05-26T14:46:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/luba-lacc-et-luma-lancent-une-version-renouvelee-des-pitch-guidelines\/\"},\"wordCount\":282,\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/luba-lacc-et-luma-lancent-une-version-renouvelee-des-pitch-guidelines\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2024\/01\/ACC-Belgium.png\",\"keywords\":[\"ACC\",\"pitch\",\"Pitch Guidelines\",\"UBA (United Brands Association)\",\"UMA (United Media Agencies)\"],\"articleSection\":[\"Media - fr\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/luba-lacc-et-luma-lancent-une-version-renouvelee-des-pitch-guidelines\/\",\"url\":\"https:\/\/www.mediaspecs.be\/fr\/luba-lacc-et-luma-lancent-une-version-renouvelee-des-pitch-guidelines\/\",\"name\":\"L'UBA, l\u2019ACC et l\u2019UMA lancent une version renouvel\u00e9e des Pitch Guidelines\u00a0\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/luba-lacc-et-luma-lancent-une-version-renouvelee-des-pitch-guidelines\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/luba-lacc-et-luma-lancent-une-version-renouvelee-des-pitch-guidelines\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2024\/01\/ACC-Belgium.png\",\"datePublished\":\"2025-05-26T07:31:02+00:00\",\"dateModified\":\"2025-05-26T14:46:12+00:00\",\"author\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/luba-lacc-et-luma-lancent-une-version-renouvelee-des-pitch-guidelines\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediaspecs.be\/fr\/luba-lacc-et-luma-lancent-une-version-renouvelee-des-pitch-guidelines\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/luba-lacc-et-luma-lancent-une-version-renouvelee-des-pitch-guidelines\/#primaryimage\",\"url\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2024\/01\/ACC-Belgium.png\",\"contentUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2024\/01\/ACC-Belgium.png\",\"width\":225,\"height\":225},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/luba-lacc-et-luma-lancent-une-version-renouvelee-des-pitch-guidelines\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediaspecs.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L&#8217;UBA, l\u2019ACC et l\u2019UMA lancent une version renouvel\u00e9e des Pitch Guidelines\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediaspecs.be\/#website\",\"url\":\"https:\/\/www.mediaspecs.be\/\",\"name\":\"MediaSpecs\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediaspecs.be\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\",\"name\":\"@Bart\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"caption\":\"@Bart\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L'UBA, l\u2019ACC et l\u2019UMA lancent une version renouvel\u00e9e des Pitch Guidelines\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediaspecs.be\/fr\/luba-lacc-et-luma-lancent-une-version-renouvelee-des-pitch-guidelines\/","og_locale":"fr_FR","og_type":"article","og_title":"L'UBA, l\u2019ACC et l\u2019UMA lancent une version renouvel\u00e9e des Pitch Guidelines\u00a0","og_description":"L\u2019UBA, l\u2019ACC et l\u2019UMA lancent de nouvelles Pitch Guidelines pour des comp\u00e9titions d\u2019agences plus transparentes et \u00e9quitables, avec des r\u00e8gles claires et des responsabilit\u00e9s d\u00e9finies pour les annonceurs et les agences.","og_url":"https:\/\/www.mediaspecs.be\/fr\/luba-lacc-et-luma-lancent-une-version-renouvelee-des-pitch-guidelines\/","og_site_name":"MediaSpecs","article_published_time":"2025-05-26T07:31:02+00:00","article_modified_time":"2025-05-26T14:46:12+00:00","og_image":[{"width":225,"height":225,"url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2024\/01\/ACC-Belgium.png","type":"image\/png"}],"author":"@Bart","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"@Bart","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediaspecs.be\/fr\/luba-lacc-et-luma-lancent-une-version-renouvelee-des-pitch-guidelines\/#article","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/fr\/luba-lacc-et-luma-lancent-une-version-renouvelee-des-pitch-guidelines\/"},"author":{"name":"@Bart","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"headline":"L&rsquo;UBA, l\u2019ACC et l\u2019UMA lancent une version renouvel\u00e9e des Pitch Guidelines\u00a0","datePublished":"2025-05-26T07:31:02+00:00","dateModified":"2025-05-26T14:46:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/luba-lacc-et-luma-lancent-une-version-renouvelee-des-pitch-guidelines\/"},"wordCount":282,"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/luba-lacc-et-luma-lancent-une-version-renouvelee-des-pitch-guidelines\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2024\/01\/ACC-Belgium.png","keywords":["ACC","pitch","Pitch Guidelines","UBA (United Brands Association)","UMA (United Media Agencies)"],"articleSection":["Media - fr"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.mediaspecs.be\/fr\/luba-lacc-et-luma-lancent-une-version-renouvelee-des-pitch-guidelines\/","url":"https:\/\/www.mediaspecs.be\/fr\/luba-lacc-et-luma-lancent-une-version-renouvelee-des-pitch-guidelines\/","name":"L'UBA, l\u2019ACC et l\u2019UMA lancent une version renouvel\u00e9e des Pitch Guidelines\u00a0","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/luba-lacc-et-luma-lancent-une-version-renouvelee-des-pitch-guidelines\/#primaryimage"},"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/luba-lacc-et-luma-lancent-une-version-renouvelee-des-pitch-guidelines\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2024\/01\/ACC-Belgium.png","datePublished":"2025-05-26T07:31:02+00:00","dateModified":"2025-05-26T14:46:12+00:00","author":{"@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"breadcrumb":{"@id":"https:\/\/www.mediaspecs.be\/fr\/luba-lacc-et-luma-lancent-une-version-renouvelee-des-pitch-guidelines\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediaspecs.be\/fr\/luba-lacc-et-luma-lancent-une-version-renouvelee-des-pitch-guidelines\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/fr\/luba-lacc-et-luma-lancent-une-version-renouvelee-des-pitch-guidelines\/#primaryimage","url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2024\/01\/ACC-Belgium.png","contentUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2024\/01\/ACC-Belgium.png","width":225,"height":225},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediaspecs.be\/fr\/luba-lacc-et-luma-lancent-une-version-renouvelee-des-pitch-guidelines\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediaspecs.be\/fr\/"},{"@type":"ListItem","position":2,"name":"L&#8217;UBA, l\u2019ACC et l\u2019UMA lancent une version renouvel\u00e9e des Pitch Guidelines\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.mediaspecs.be\/#website","url":"https:\/\/www.mediaspecs.be\/","name":"MediaSpecs","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediaspecs.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017","name":"@Bart","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","caption":"@Bart"}}]}},"publishpress_future_action":{"enabled":false,"date":"2026-05-30 06:55:03","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/237504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/comments?post=237504"}],"version-history":[{"count":0,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/237504\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media\/215996"}],"wp:attachment":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media?parent=237504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/categories?post=237504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/tags?post=237504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}